Transcript Document

Presidents
Assembly
Monthly
Webinar
April 19, 2012
During the Webinar – Just Ask!
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communicate with us throughout the webinar.
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times to speak your
questions.
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question, we will unmute
you and call on you.
Presidents Assembly Leadership
Rachael Bender
Lola Kakes
Southwest Florida Chapter
Greater Tucson Chapter
Chair
Chair-Elect
[email protected]
2011-2012 Presidents
Assembly Steering
Committee
Carolynne Mather
NAWBO Lakeland
Metro
PASC Southern
Region
Sandy Spadaro
NAWBO South Jersey
PASC Northeast & MidAtlantic Region
Deb Shea
NAWBO Silicon Valley
PASC Western Region
Steering Committee Roles & Responsibilities
Presidents Assembly Steering Committee is responsible for:
• Serving as “voice of the chapters” on the National Board
and facilitating communications between National and the
chapters
• Facilitating chapter collaboration/information sharing via
webinars
• Creating a community of chapter leaders
• Helping chapter leaders with strategic planning, problem
resolution, etc.
JOIN THE PRESIDENTS ASSEMBLY STEERING COMMITTEE
The Presidents Assembly Steering Committee is currently recruiting NAWBO
members for the 2012-2014 term (two-year commitment). This is a great way to
get involved in a leadership role with National NAWBO.
Expectations:
• Attend the PASC meetings at the National Conference each year
• Attend and participate in all PASC monthly teleconference calls
• Lead bi-monthly regional teleconference call
• Attend and participate in all PA monthly webinars (lead 2 per year)
• Work on other projects as assigned
Requirements:
• Must have had a chapter board leadership role (does not need to be a president)
• Chair-elect & Chair of PA must be a past president or current president
•
If you are interested in learning more, please contact us
via email [email protected]
POLL
Do you know someone who would be
interested in joining the PASC?
WEBINAR SCHEDULE
Mark Your Calendar NOW!
Webinars will be held on the third Thursday of every month
at noon Eastern time.
Upcoming Webinars:
• May – Finding Corporate Partners
• June – Strategic Planning
• July – Building a Good Team
• August – To Be Determined
Suggest a webinar topic by emailing
[email protected]
PA Facebook Page
Use to share
news and
information;
exchange best
practices; ask
for help; etc.
All chapter
leaders are
welcome to
join.
Please do not
use to market
your business.
News from National
Rachael Bender
PASC Chair
CHAPTER RESOURCE CENTER: Best Practice Library
NEW! Chapter Documents
 Sample chapter documents from a variety of chapters to help you
better manage your chapter.
 A few documents you will find:
 Policies & Procedure Manuals
 Chapter Business Plan
 Chapter Membership Survey
 Strategic Alliance MOU
 Nominating Committee Board Questionnaire
 Submit your chapter’s documents to [email protected]
SPRING MEMBERSHIP DRIVE
 Spring Membership Drive thru April
30!
• $25 discount off National dues
 New membership application form
must be used if member is not
applying online. Download form
from Chapter Resource Center.
 Applications must be sent in by the
end of April for the discount to be
applied. Do not send in a late
application!
SPRING MEMBERSHIP DRIVE CONTEST
 Three chapters with most members each win a 2012
conference registration
 Currently in the Lead:
 Small: Central Illinois (tight race)
 Medium: Phoenix
 Large: Indianapolis
Total of 313 new members to date during the 2012 Spring
membership drive.
NAWBO Public Policy Days
America’s Small Business Summit 2012
When: Monday, May 21, 2012 Wednesday, May 23, 2012
Where: Omni Shoreham Hotel
2500 Calvert Street, NW
Washington, DC 20008
 Still Time to Register
– Registration $345
– Hotel $269/night
NAWBO Public Policy Days
America’s Small Business Summit 2012
Public Policy Day on Wednesday, May 23rd in Capital
Visitor Center. Key Senate and House members
have been invited to meet with NAWBO members
from 10AM-12PM.
Afternoon spend time with individual appointments on
the Hill
Special Session during the Summit
Green Light to Growth: Driving Job Creation Begins With
Increased Access to Capital moderated by NAWBO CEO
Diane Tomb
NAWBO LEADERSHIP BOOT CAMP
June 22, 2012
Email to get estimates of attendance goes out this week,
please respond.
GOALS
 To build stronger chapters through leadership training
 To share best practices amongst peers
 To support each other’s growth and success
FORMAT
 One full day of group training, breakout sessions & best practice roundtables
 Networking & social dinner evening before
 Geared to presidents, president-elects and aspiring board leadership
COSTS
 Summit Registration: around $50 (estimate)
 Hotel: $100/night
October 4-5, 2012 | Louisville, Kentucky
Early Bird Registration open now
through April 30th
Save $25 off regular registration rate
($325 Early bird).
Leadership Training – Additional session
includes breakfast $50
MEMBER RETENTION
First - you get a new member! Then what?
Moderator:
Carolynne Mather
NAWBO Lakeland
PASC Southern Liaison
How Do We Compare?
National NAWBO Average Renewal
2009: 46%
2010: 45%
2011: 49%
So currently in order to maintain membership we must bring in
HALF of your current membership every year.
What if we could boost renewals to two-thirds?
Poll
The average retention rate for 2011 was
49%. Do you track your chapter’s retention
rate?
San Antonio Chapter
Current Members: 90
First Quarter 2012 Retention Rate: 82%
Patsy Foxworth
NAWBO San Antonio Chapter
President
Chapter Retention Tips from San Antonio
Membership Chair and Membership Committee act as
Chapter Ambassadors
• They greet members and guests at monthly membership luncheon.
• Membership Ambassadors also introduce New Members and
Guests to others at the function.
• They call renewing members and have a conversation with them in
addition to emails and hand written notes.
• They follow-up with calls to guests who come to monthly functions;
welcome them and answer any questions they have; and invite them
to become members.
• With each follow-up call we find out what that particular member or
prospective member wants to attain through their association with
NAWBO.
Chapter Retention Tips from San Antonio
GOOD Programs – we have had a variety of programs
this year. The most popular:
• Past ESA Winners Panel Discussion;
• Holiday Event at SAKs 5th Avenue;
• Social Media with Top Level Local Guest Speakers;
• Holiday Themed Fashion show featuring Entertaining Ideas and Gift
Giving Ideas (using our NAWBO Members to present);
• San Antonio Mayor & City Manager speaking
• Round Table Discussions.
Chapter Retention Tips from San Antonio
• Emphasis on Member Benefits from Corporate
Partners
– Complimentary meeting rooms;
– Free Legal Hotline;
– Discounts from CP’s;
– Introductions to key business owners
POLL
• Does your chapter provide mentoring of
any kind to your members?
NAWBO Louisville Chapter
Current Members: 115
First Quarter 2012 Retention Rate: 65%
Rose Wyman
NAWBO Louisville Chapter
Chair, Marketing Committee
Victoria E. Boggs
NAWBO Louisville Chapter
Co-Chair, Membership Committee
NAWBO Louisville: Strategies for Boosting
Membership Retention
• Determine goals for the chapter for membership – what type of
businesses will you target, and what is the # goal for new
memberships/renewals?
• Provide value for members through events and committee
participation.
• Cultivate relationships with those who are approaching renewal
by contacting them prior to renewal to discuss their business
and challenges, listen, and suggest how NAWBO might help,
and has helped your business.
• Find out what members look for in membership – networking,
business resources, advice, referrals – and direct them to
people/committees for further involvement.
The more involved they are, the more value
they get.
NAWBO Louisville: Strategies for Boosting
Membership Retention
• Make sure membership has a strong presence at every
meeting and event – have a membership table and have
committee members greet members.
• Membership committee should meet regularly and get
members involved! Great way to promote their own
businesses and make connections!
• Make sure all members (esp. approaching renewal) are aware
of resources available so they can find value in their
membership.
POLL
• Does your Chapter provide opportunities
for members to know the value of retaining
their membership through:
– Surveys
– Networking
– Education
– Economic Statements
– None
NAWBO Indianapolis Chapter
Current Members: 240
Second Largest NAWBO Chapter
First Quarter 2012 Retention Rate: 65%
Stacy Shew
NAWBO Indianapolis
Executive Director
RECRUIT, RETAIN, RECLAIM
What is the value proposition?
Chapter Brand
Become Paramount in Your Community
Member 2 Member
Diverse Membership
Review Committee
What do members want?
Ask!
Conduct Surveys
Continue to Realign
WWW.NAWBO.INDY.ORG
RECRUIT, RETAIN, RECLAIM
Engagement of Members
Volunteer on Committee(s)
Utilize as a Resource
Involve in the Process
Diverse Membership
Event Participation
Board Lead Diversity Committee
New Member Programming
New Member Receptions
Events – inclusion of members, corporate partners and community leaders
Strategic and Intentional
WWW.NAWBO.INDY.ORG
RECRUIT, RETAIN, RECLAIM
Membership Committee
Composition of Committee – experienced, diverse, committed to mission
Chaired by Board Member
Active Members
Commitment to Mission
New Program Launch
Lifetime Client Value – LCV ‘WOW’ Campaign – 10 steps to engagement
Orientation – new member on-boarding
Board Involvement
Committee
Events / Workshops
Recruitment
Community Outreach
WWW.NAWBO.INDY.ORG
RECRUIT, RETAIN, RECLAIM
Reach In for Reach Out!
WWW.NAWBO.INDY.ORG
POLL
Do you conduct “exit surveys” to determine
why a member is not renewing?
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
•We look forward to talking to you next month. The
webinar will be on May 17th at noon Eastern on
Membership Retention.
•To share this information with your chapter’s leadership,
visit NAWBO Presidents Assembly Community for the slides
or the Facebook Presidents Assembly Page for the link to
the recording.
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
Your Feedback is Welcome!
Please send feedback to [email protected]