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GCSE Business Studies Unit 1 Introduction To Small Businesses
GCSE Business Studies
Unit 1
Introduction to Small Businesses
1.2 Showing Enterprise
• To understand the role of creative thinking in
business enterprise.
• To apply creative thinking to aid problem
solving
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Objectives and Outcomes
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
What is creativity?
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
How does this apply to business?
• Most of the time creative thinking just
happens. It’s a natural response to new
situations and problems.
• However, there are different techniques that
can be used to stimulate thinking. This is
Deliberate Creativity.
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Thinking Creatively
• Let’s start by working out how you think.
• Complete the quiz in your booklets.
• Add up the number of A answers and B
answers that you selected.
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Do you think on the left or the right?
• You are said to be more logical, analytical and
objective. You are good with numbers and have good
reasoning. You are a good critical thinker.
• Suitable jobs: Scientist, Banker, Judge, Lawyer
Right side
• You are said to be more intuitive, thoughtful and
personable. You are more creative and are better are
recognising faces and recognising emotions
• Suitable jobs: Politician, Athlete, Actor/Actress, Artist
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Left Brained
• Lateral thinking – Thinking differently to try and
find new and unexpected ideas.
•
“Thinking outside of the box”
• In business, most people make decisions based
on past experience, gut instinct or logic, but
sometimes this leads with ideas being fairly
predictable.
• Lateral thinking encourages people to create
new and unexpected ideas, therefore having a
competitive advantage
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Lateral thinking
• In your booklet are 10 lateral thinking
puzzles.
• Work in pairs to see if you can solve
them.
• Remember – Think outside of the box!
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Lateral Thinking Puzzles
1.
The old lady of course! After helping the old lady into the car, you can
give your keys to your friend, and wait with your perfect partner for the
bus.
2. The fireman is the only man in the room. The rest of the poker players
are women.
3. The surgeon can not operate on her own son; she is his mother.
4. The last person took the basket with the last egg still inside.
5. He was a lighthouse keeper who switched off the lighthouse.
6. He fell into the Dead Sea, which lies between Israel and Jordan. The
water is so salty and dense that anyone in it floats very easily.
7. The truck driver was walking.
8. The sisters are Siamese twins.
9. He's a priest - he's marrying them to other people, not to himself.
10. Bruce is a horse
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Lateral Thinking Puzzles
• Blue skies thinking is when you begin with
an object, problem or question.
• You then write down every idea that pops
into your head, only stopping when you
have run out of ideas.
• No thoughts should be analysed at this
stage. It doesn’t matter if they’re silly or
unrealistic.
• Once there are no more ideas to write
down they can all be analysed to find the
best one.
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
• You are going to be working in groups of
4 or 5
• Each group will be given one chocolate
bar.
• It is your job to come up with the next
generation of that chocolate bar using
blue skies thinking.
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
• Step 1: Write down all of the features of the
chocolate bar that you can think of. You can create a
mind map, or a list. At this point just describe the
features.
• Think about
– Packaging
– Size
– How you eat it
– What it contains
– Colours, materials, etc
– How else it comes/is packaged.
EACH PERSON IN THE GROUP MUST WRITE THE LIST IN
THEIR BOOKLETS
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
• Step 2: As a group, you must now decide
on one feature that has the most scope
for development.
• Write this in your booklet
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
• Step 3: On your own, you must now
come up with 4 different ideas for
developing your chosen feature.
• How are you going to make it more
– Interesting
– Lucrative
– Original
– Easier to eat/package/store
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
• Step 4: Come back together with your
group. Who has the best idea?
• Share with the class
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GCSE Business Studies Unit 1 Introduction To Small Businesses
Blue Skies Thinking
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