Transcript Slide 1

What do you see?
Enterprise Bite Size
Session 3: Developing business ideas using creative thinking
Tara Lovejoy: [email protected]
The Course
 10 weeks, every Friday 12:30 to 1:30pm with 1 hour after
for 1:1 mentoring
 If you would like to obtain a qualification, there may be
possibility to achieve:


Level 1 Award in Exploring Enterprise Skills, or
Level 2 NCFE Award/Certificate in Developing Enterprise Skills
What is the
difference
between a
product and
service?
How can I
think
creatively?
What is the
next step?
Today
How can I
analyse if my
idea is a good
one?
What is the
difference
between
‘creativity’ and
‘innovation’?
Product or Service
 What is the difference between a product and a
service?
What would you like to do?
 You may want to run your own business, be your own boss,
or earn some extra income
 What enterprise ideas do you have?
 Will you be providing products or services, or both?
 If you are unsure about your enterprise project, work on the
challenge activity provided
The Idea
 There are a number of ways entrepreneurs come up with
ideas, mostly through their own experience:
Identifying a gap in the market
 Using products/services in a different way
 Creating new technologies
 Hobbies and interests

 There are no bad ideas!.
The Idea
Consider these products:
 Amstrad founder, Sir Alan Sugar making
computers affordable
 Apple co-founder Steve Jobs with
technological products in telecoms and IT
 The Black Farmer founder Wilfred Emmanuel
Jones, with gluten free products and Kettle
Chips
 The Body Shop founder Dame Anita Roddick
introducing ethical shopping
What is Creativity & Innovation?
Creativity:
 Having the ability to produce something new through
imaginative skill
 Generating and recognising ideas
Innovation:
 Bringing ideas to life
 Finding new solutions to existing problems
 Being first of a kind
 Forming change.
Creativity & Innovation
Creative Thinking
 Taking your ideas from earlier in the session, use one of the
creative thinking techniques to identify why customers
will buy your products/services
 Boardstorming (aka brainstorming)
 Mind mapping
 Dream incubation
Innovation & Customers
 In pairs, review your results:

How is it creative or innovative?

Who is your target market?

What are your customer demands and needs?

What products and services will you offer and its potential develop
and diversify?

What is the ‘niche’ – what makes your business stand out from the
crowd
your burning
questions
SWOT Analysis
 A good tool to use when analysing yourself and your
business idea
 Complete one for you and your business
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
How to - Creative Thinking
Write
thoughts
in journal
Write
down
dreams
Ideas
Jot down
poems
Question
everything
– be
curious
Draw
diagrams
in colours
What have we learnt today?
How did we answer today’s
questions?
Homework
Research some businesses with
strong ethics, core values and
ethics such as: LUSH, Body
Shop, Primark, Oxfam, Virgin
Next session we will be covering:
Mission - Core Values - Ethics
The End