Transcript Slide 1
What do you see?
Enterprise Bite Size
Session 3: Developing business ideas using creative thinking
Tara Lovejoy: [email protected]
The Course
10 weeks, every Friday 12:30 to 1:30pm with 1 hour after
for 1:1 mentoring
If you would like to obtain a qualification, there may be
possibility to achieve:
Level 1 Award in Exploring Enterprise Skills, or
Level 2 NCFE Award/Certificate in Developing Enterprise Skills
What is the
difference
between a
product and
service?
How can I
think
creatively?
What is the
next step?
Today
How can I
analyse if my
idea is a good
one?
What is the
difference
between
‘creativity’ and
‘innovation’?
Product or Service
What is the difference between a product and a
service?
What would you like to do?
You may want to run your own business, be your own boss,
or earn some extra income
What enterprise ideas do you have?
Will you be providing products or services, or both?
If you are unsure about your enterprise project, work on the
challenge activity provided
The Idea
There are a number of ways entrepreneurs come up with
ideas, mostly through their own experience:
Identifying a gap in the market
Using products/services in a different way
Creating new technologies
Hobbies and interests
There are no bad ideas!.
The Idea
Consider these products:
Amstrad founder, Sir Alan Sugar making
computers affordable
Apple co-founder Steve Jobs with
technological products in telecoms and IT
The Black Farmer founder Wilfred Emmanuel
Jones, with gluten free products and Kettle
Chips
The Body Shop founder Dame Anita Roddick
introducing ethical shopping
What is Creativity & Innovation?
Creativity:
Having the ability to produce something new through
imaginative skill
Generating and recognising ideas
Innovation:
Bringing ideas to life
Finding new solutions to existing problems
Being first of a kind
Forming change.
Creativity & Innovation
Creative Thinking
Taking your ideas from earlier in the session, use one of the
creative thinking techniques to identify why customers
will buy your products/services
Boardstorming (aka brainstorming)
Mind mapping
Dream incubation
Innovation & Customers
In pairs, review your results:
How is it creative or innovative?
Who is your target market?
What are your customer demands and needs?
What products and services will you offer and its potential develop
and diversify?
What is the ‘niche’ – what makes your business stand out from the
crowd
your burning
questions
SWOT Analysis
A good tool to use when analysing yourself and your
business idea
Complete one for you and your business
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
How to - Creative Thinking
Write
thoughts
in journal
Write
down
dreams
Ideas
Jot down
poems
Question
everything
– be
curious
Draw
diagrams
in colours
What have we learnt today?
How did we answer today’s
questions?
Homework
Research some businesses with
strong ethics, core values and
ethics such as: LUSH, Body
Shop, Primark, Oxfam, Virgin
Next session we will be covering:
Mission - Core Values - Ethics
The End