Transcript Document

Insert Client Logo
Turnkey Marketing Partnership
Driving Efficiency and Creativity
Our Focus
Gain Control
- Spend
- Brand
Leverage
- $450 million
Increase Marketing ROI
- Innovative solutions
Results
 Easy, Efficient Program Management
 User-friendly acquisition experience for employees
 Workflow considerations and approval options
 Just in case vs. Just in time fulfillment and distribution
 An Agency Without the Fees
 Matching products to your marketing call to action
 Proactively promoting the site and the program
 Control Your Brand
 Brand standards, brand placement, and product selection
 Manage product selection across locations
 Permission-based access
Proforma Snapshot
• International support structure
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#1 Promo Distributor, Promo Marketing Magazine
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#2 Distributor, Print + Promo Magazine
• Personal service
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750 locations, 37 years of experience
• $450,000,000 purchasing power
• Signed supplier partnerships
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92% of top suppliers as ranked by ASI
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Superior quality and preferred pricing/service
• Social and Environmental Certification (SEC)
• Flexibility to align program with your needs
The best of all worlds.
We Offer…Infinite Resources
Our Clients choose to work with us as their single-source marketing communications provider
because we combine innovation, expertise and infinite resources to develop their brand.
Employee
Recognition.
eLearning,
Motivation &
Safety
Programs
Online
Company
Store
Development
&
Management
Direct
Marketing &
Promotional
Campaigns
Inventory
Management,
Fulfillment, &
Kitting
Graphic
Design
Services
Meeting,
Events &
Tradeshow
Planning &
Materials
Website
Development
& Mobile
Media
Solutions
Customer
Incentive &
Award
Programs
Distribution &
Warehousing
Brand Management, Print
Services & Products,
Promotional Products,
Business Documents,
Apparel & Uniforms
eCommerce Delivery
Order
Report
PROecom
Manage
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User-friendly online experience for end users
Retain centralized control over budgets and brand
Convenient, 24/7 access
One source for all apparel and promotional
merchandise
Track
Select category, review
options, select product
Customize product to
need (e.g. variable data,
size, color, etc.)
Select payment and
shipping option
Place order in system;
receive instant
confirmation via email
eCommerce Value-Adds
 Brand Management
 Collateral
Management
 Cost Center Controls
 Electronic Newsletters
 Inventory
Management
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On-Demand Inventory
Online Forms
Online Stationery
Order Tracking
 Web-to-Print Items
 … And More
Our tools that reduce labor costs associated with:
• Ordering
• Managing
• Tracking
• Reporting
• Paying for transactions
We assess:
• Opportunities to reduce transactional costs
• Areas to rationalize production methods
• Opportunities to reduce related costs
• Fulfillment and distribution costs
Gain/Retain
Control of
Transactional
Spending
Why does it work?
Improve Labor can add 20% to total cost of ownership
Workflow/Reduce
Labor Costs
Brand
Management
This is our expertise
• We buy $450,000,000
• Over 500 pre-qualified partners
• Based on configuration, capacity and geography
• Best-in-class workflow technology platform
• Currently managing 500 + eCommerce sites
You’re the CEO – we monitor
• Permission-based systems
• Graphic standards maintained
• Manufacturing control features
• Manage color over multiple platforms
• What’s your brand awareness and identity worth?
A Partner. Not A Vendor.
Results
Lack of engagement
Robust, user-friendly site
Limited product offering
Active marketing
Missed opportunities
Excitement and awareness
Today
Tomorrow
On average, we achieve 20% workflow savings and 23% transactional savings for our clients
while bringing creativity and innovation to their marketing programs
Rollout & Ongoing Growth
Assessment
Planning &
Design
Dev & Set Up
Site can be operational within 10 – 15 days of
final details
Implementation
& Testing
Reporting &
Marketing
Promoting the Program
Marketing the Site
Marketing
 Our team develops communications to
increase employee and customer awareness and
education on the available programs/systems
 Continually bring innovative product ideas and
program recommendations to the forefront of
your projects – match products to your marketing
calls to action
 Design services, logo development, brand
management, online marketing, website support
and more
Stores
Centralized
message,
Universal
reach
Admin
Employees
Promoting the Program
Marketing the Site
Just because you build it, doesn’t mean they’ll come
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Promote the site with 12-month marketing plan
Announcement and follow-up emails
Customized email campaigns
e.g. “Did you know?”
Monthly promotions and coupons
Printed awareness and information material – e.g.
posters, flyers, promotional goods
• Regular business reviews and educational
webinars
Ongoing Growth and Success
Business Reviews with Your Administrators
 Project management and consulting
 Proactive issue resolution
 Overall program progress and goals
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Review actual performance
Review spend analysis
Analyze program data & identify trends
Share relevant industry updates
Discuss strategic opportunities
Identify immediate goals & objectives
Schedule “mini trade shows” and “lunch-n-learns” for new products
Review and plan according to your marketing calendar
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Unlimited Resources. One Point of Contact.
Increased Efficiency. Ongoing Innovation.
Improve Workflows. Impact Your Bottom Line.
Infuse Value Across Marketing Programs.
Appendix – Benefits and Services
Benefits:
Manage Your Brand
The core of your success is your brand. It encompasses your mission, vision and
corporate philosophy, all while representing the products and services you offer.
Proforma helps maintain your brand through programs, marketing campaigns,
production and fulfillment. Through integrated business solutions, we provide the
communication tools that help tell your story.
Your benefits:
• Seamless, consistent & cohesive communications
• Integrated business solutions
• Strengthen your brand
• One contact
• Infinite resources
Benefits:
Save Time
Focus on the important things like growing your business, generating revenue and
achieving your goals. Partnering with Proforma saves you time. Put your energy back
where it belongs!
We understand the value of your time and provide efficient services to fit your needs.
Your benefits:
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Total project management
Streamline outsourcing
One contact
Infinite resources
Benefits:
Reduce Costs
Business connections are more important than ever.
When you partner with Proforma, you connect to the power of a large global
organization with the responsiveness of a local business.
Our network includes over 500 Preferred Limited Partners.
Your benefits:
• Preferred pricing
• Preferred service
• $400,000,000 + in buying power
• CPSIA* standards
• One contact
• Infinite resources
Benefits:
Streamline Resources
Your corporate resources are important to your bottom-line.
Proforma streamlines your processes so you can run more efficient programs,
helping you save time, money AND resources.
Your benefits:
• Streamlined processes with no geographical boundaries
• Coordinated communications throughout your organization
• Minimize logistics challenges
• One contact
• Infinite resources
Promotional Products
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Apparel & Uniforms
Awards
Bags / Backpacks
Binders
Corporate Gifts
Desk Accessories
Drinkware
Food Gifts
Giveaways
Golf Accessories
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Hats & Accessories
Lanyards & Badges
Lifestyle Items
Luggage
Mousepads
Planners / Journals
Technology Items
Tradeshow Incentives
Writing Instruments
… And More
Printing Services
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Books / Magazines
Business Stationery
Calendars
Catalogs
Print-on-Demand
Direct Mail Pieces
Event Programs
Flyers
Folders
Greeting Cards & Invitations
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Kitting & Fulfillment
Mailing Services
Memo Pads & Journals
Newsletters
Packaging
Point of Purchase Displays
Signage & Banners
Tickets & Passes
Variable Data Printing
… And More
Business Forms & Documents
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Business Stationery
Cards & Mailers
Certificates
Checks
Financial Documents
Inventory Forms
Invoices
Mailers
Order / Business Forms
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Pressure Seal Items
Receipts & Coupons
Scratch-Offs
Security Features
Shipping Forms
Statement Processing
Tags & Labels
Warehousing
…And More
Multi/New Media Offering
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3D Animation
App Development
Blog Development
Copywriting
Live Event Production
Mobile Websites
QR Codes & Text
Messaging
 Script Writing
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Social Media Support
Training Videos
Video Production
Virtual Publications
Website Development
Whiteboard Video
Development
 … And More
Fulfillment and Distribution
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Inventory Management
Kit Building
Force-feeds
Marketing POP Rollouts
Tradeshow Management
Cycle Counts
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Centrally-Located
Global Distribution
Scalable
Secure
Climate-Controlled
24-Hour Dock to Stock
Same Day Ship