Insert Title Here - The Vinyl Institute

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Transcript Insert Title Here - The Vinyl Institute

Creating Competitive
Advantage with
Gary Jakubcin LCACP
November 7, 2013
Vinyl Institute
Copyright © 2013 Owens Corning. All Rights Reserved
THE PINK PANTHER™ & ©1964–2013 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.
The color PINK is a registered trademark of Owens Corning. © 2013 Owens Corning. All Rights Reserved
© 2012 Owens Corning.
Who is Owens Corning?
What is Global Sustainability?
What is Owens Corning’s Sustainability?
The Sustainability Market Place
Life Cycle Thinking at Owens Corning
Alphabet Soup of Life Cycle Thinking
Where is it all Heading?
Owens Corning at a Glance
• Founded in 1938, an industry leader in glass
fiber insulation, roofing and glass fiber
• 2012 sales: $5.2 billion
• 15,000 employees in 27 countries
• Fortune 500® company for 59 consecutive
• Component of Dow Jones Sustainability World
Index, Building Products Leader
A Leader in North American
A Global Leader
Residential Insulation
Commercial & Industrial Insulation
Residential Shingles
Roofing Asphalts
Macro Trends
Population Growth
and Consumption
Climate / Green
Energy / Water Use
and Availability
• Presenting opportunity in our markets
 Soaring interest in Energy Efficiency…public and private
 Personal desire to achieve sustainability
 Green product, application, building and renewables demand
• Winning with green…today!
 PINK-is-Green™…our business and communication strategy
Need: Scalable solutions that address the global challenges
Capital Efficiency
Risk Management
Margin Improvement
Growth Enhancement
Shareholder Return
Job Creation
Skills Enhancement
Local Economic Impacts
Social Investments
Business Ethics
Human Rights
Community Outreach
Indigenous Communities
Labor Relations
Safety & Health
Global Climate Change
Crisis Management
and Social
Resource Efficiency
Product Stewardship
Life-Cycle Management
Products to Services
Clean Air, Water & Land
Emissions Reduction
Zero Waste, Releases,
Environmental Regulations
Access to Potable Water
Environmental Justice
Sustainability Business Strategy
Driving to be a net-positive Company…
1. Operations Sustainability
2. Product and Supply Chain Sustainability
3. Innovation and collaboration to deliver energy
efficiency and durable material solutions at scale
4. Safety, health, employee engagement and
community vitality
Revised 7/21/2015
The “Green” Marketplace
McGraw-Hill Study Confirms
Green is Still Growing
Share of green home construction increased from 2% in 2005
to 17% in 2011
Green construction’s market share is expected to grow as
much as 38% by 2016, representing $87 billion to $114 billion
in construction activity — a fivefold increase over 2011.
LEED® -certified buildings accounted for over 20% of new nonresidential floor area built in 2011. LEED®-registered floor
area in the U.S. is now about 35%
34% of remodelers expect to be doing mostly green work by
2016, a 150% increase over 2011 activity levels.
3 regions higher than average growth: the West Coast, the
northern region of the Midwest; and New England.
LEED® is a registered trademark of U.S. Green Building Council
Product Sustainability
What is Green?
Addresses environmental impact of manufacture,
construction and use
Green product specifications and green building
guidelines give insights
Moving to “sustainable” to bring in the social and
economic benefits
Who Cares?
Specifiers, Architects, Builders, Contractors,
Manufacturers, Consumers
Regulatory bodies – EPA, Fed, State & Local Government,
Those applying green building guidelines or supplier
sustainability standards
Product Sustainability
What is Greenest?
Common question
We have rated Owens Corning products against
competing brand and materials
But that may not be the right question!
Why do We Care?
Can mean the difference in being specified or chosen
Provides information on future design to meet current
and future market requirements
Product / Project
Common Green Spec Criteria
Recycled/Biobased Content in Product
 Volatile Organic Compound Emissions
 Human/Environmental Health Criteria
 Recyclability of Product after Use
 Renewable Resources in Product
 Regional Products (500 miles)
Recycled/Bio-based Content in Product
 Ozone Depleting, Carcinogens or other
Red Listed Chemicals Used
 Reusable Products
Evolution of Labeling Programs
Green Building Programs
Standards and Codes (CALGreen)
EPP Standards – May be LCA Based
Multi-Attribute Plus Measure of Company
• Multi-Certified, LCA based w/ Access to Data
• EPD – Environmental Product Declaration
• HPD – Health Product Declarations
Increase in eco-labels
(495 in US, Europe &Asia & growing)
Slide courtesy of D. Allen, US EPA
Green Building Programs or
Project Certification Information
LEED® for Homes and MidRise
Energy Star® for New Homes
DOE Challenge Home
NAHB Green Building Standard
Living Building Challenge
Energy Star® is a registered trademark of the Environmental Protection Agency
Owens Corning
provides the
products and
resources to
meet many of
these program
The Product Life Cycle
Life Cycle Assessment (LCA) is a compilation and evaluation of the
inputs, outputs and potential environmental impacts of a product system
through out its life cycle
Raw material and energy consumption
Fabrication Steps
Emissions to air, water and soil
End of Life
Typical Impacts Examined
Energy consumed (renewable & non-renewable)
Global warming (greenhouse gases)
Acidification (soil & ocean)
Ozone depletion
Eutrophication (excess nutrients to water bodies)
Eco-toxicology & human toxicology
Depletion of minerals and fossil fuels
Revised 7/21/2015
Types of LCAs
Revised 7/21/2015
LCA Types Used by Owens Corning
• Full Life Cycle Assessment: Building Materials
• Cradle–to–Gate Assessments: Composites
• Gate–to–Gate:
Sustainability Report
Revised 7/21/2015
• Screening LCA:
Product Development
How is a LCA Used?
• Project work
 Optimize environmental product performance
 Optimize environmental plant performance
• Organizational Use
 Optimize environmental company performance
• Marketing
 Product environmental claims
 Competitive comparisons
 Transparency with OC Customers and suppliers
Revised 7/21/2015
Your new BFF
Meet the EPD…
(a.k.a. Environmental Product Declaration)
A 3rd party verified,
internationally recognized,
single transparent disclosure
of a product’s impacts
throughout its life cycle.
It is like a green “nutrition”
label for a product
EPD’s provide quantified
environmental data based
on an LCA that consumers
and purchasers can use to
identify environmental risks.
Drivers for EPD’s in Today’s Marketplace
“Green” Criteria of highest importance:
75% Product specifications by manufacturer
70% Proof compliance of “green” claims
68% 3rd Party Validated documentation
65% Product Life Cycle Assessment (LCA)
64% 3rd Party Certification
LEED® Pilot Credit 6.1
•Gives Credit to LEED project teams that attempt to specify certified
products and products with accompanying EPDs
LEED® 2012 V4
•Draft version includes credits for specifying products that have 3rd
Party Certified EPDs
Source: October 2010 study of 300 architects/designers conducted by MindClick SGM for Underwriters Laboratories
In Summary
Incorporating Sustainability Perspective
 Helps Address Social, Economic & Environmental
Issues for the Business
 Investors want to Invest
 Market Place Demands
 Improved Supplier Partnerships
Drives an Overall Value to the Business
Thank You
Further questions or follow-up.
Gary Jakubcin
Owens Corning
[email protected]