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SUSTAINABILITY
Dr. Ron Lembke
What is “Sustainability?”
The ability to keep doing something for the
indefinite future
If it’s not profitable, it’s not sustainable
What allows a company to survive?
Meeting
customer demands
Developing new products
Keeping costs low
Treehugger Fringe
Industry Thinks it’s Important
Students Care
Stanford MBA survey
97%
of students say they would take lower pay for a
company with good CSR policy (Corporate Social
Responsibility)
What is “Sustainability?”
Brundtland Commission (1987):
“development that meets the needs of the present without
compromising the ability of future generations to meet their
needs”
ESG
Environmental – Energy, Carbon, GHG, Water, etc.
Social
Governance
Corporate Social Responsibility: quality of life for employees, their families,
and the community
Labor practices, healthcare, education, diversity, safety
Ethics, responsibility, Sarb-Ox
Tyco, Enron, WorldCom
Sustainable Economic Development
Triple Bottom Line
Environment
What
Society
What
is your impact on the planet?
(People)
is your impact on people?
Economic
How
(Planet)
Performance (Profits)
are your profits?
Measurement
Clearer alignment to corporate strategy
Long-term targets, measurement systems
Transparent reporting
Corporate America Catches On
GE – Frank Mantero, Director
Corporate Citizenship Programs
Wal-Mart
Investing and Delivering in Citizenship
Audited, like financial statements
40% of value based on reputation
It’s not “giving” back – it’s a partnership
Sustainable Supply Chain
“We’re making money at this”
600% increase in carbon reporting
consulting
Corporate Reporting
Conclusions
Companies are increasingly taking “Sustainability”
more seriously
Exactly what does that mean?
Stay tuned. More in the next talk.