Transcript 2015 Association Executive Training

2015
ASSOCIATION
EXECUTIVE
TRAINING
DEADLINES
REALTOR® associations
must certify compliance with
the standards by June 30,
2015—and by June 30 of each
subsequent year—or be subject
to revocation of their charter.
Deadline to enter it into the
online compliance tool for ARA to
review:
May 15, 2015
Strategic planning
grants are available through
June 30, 2015, and money
will be disbursed only after a
plan has been submitted to
and approved by NAR. You
must use an NAR approved
provider to be reimbursed.
ONLINE COMPLIANCE TOOL


An online compliance certification system (the
"Compliance Tool") has been developed to
facilitate tracking and reporting compliance. The
system details the specific information required
to demonstrate compliance.
EVERYTHING MUST BE ENTERED AND
UPLOADED TO THE ONLINE COMPLIANCE
TOOL!!!!
CORE STANDARDS FAQ’S


Check them monthly for changes and additions
#1 resource when completing your Core
Standards reporting
IN THE
KNOW!!
CODE OF EXCELLENCE

As part of a wide-ranging set of recommendations
to raise the bar on REALTOR® professionalism,
the NAR Board of Directors at its Nov. 10
meeting in New Orleans approved the drafting of
a proposed aspirational Code of Excellence to be
brought to the board at a future meeting for
approval.
WHAT WILL IT DO?

The goal is to raise the practice of real estate
measurably through increased training in the
competencies that consumers value. These
competencies include the stewardship of property
listing data, privacy and security of consumer
information, advocacy of property rights,
community involvement, and technology.



Change the frequency of NAR’s Code of Ethics
educational requirement from every four years to
every two years, starting in 2016; add a biennial
Code of Excellence education requirement; and
mandate continual updating of the training.
Help its members strive to be proficient in data
content and have efficient access to the broadest
range of data available.
Develop an industry standard that would allow
consumers to evaluate REALTORS® fairly and
accurately.
ZILLOW/LISTHUB/REALTOR.COM




The National Association of REALTORS® does NOT
own REALTOR.COM.
REALTOR.COM is a subsidiary of Move.Inc which is
owned by NewsCorp.
Zillow Group is an online real estate database
company that was founded in 2005 and created
by Rich Barton and Lloyd Frink, former Microsoft
executives and founders of Microsoft spin-off
Expedia.Spencer Rascoff is the current CEO of
Zillow, Inc.
Zillow purchased Trulia in 2015.
WHAT IS LISTHUB


ListHub is the leading platform nationwide for
listing management, serving more than 50,000
brokerage firms, and synchronizing listing
information from over 500 MLS data sources
with more than 140 publisher websites.
ListHub operates as an independently managed
product division of Move, Inc, a subsidiary of
News Corp.
ZILLOW



Zillow allowed its listing agreement
with Listhub will end to end on April 7th.
Zillow is attempting to contact all of the
potentially impacted MLSs to secure listing
agreements to avoid any listings disappearing
from Zillow.
Zillow is launching its own platform for listing
management, Zillow Data Dashboard
RPR REWARD!!!
HTTP://MVPAE.REALTOR.ORG/?CID=MVP-PRO481
ARA CALENDAR-BE PREPARED!
April 20
NAR Safety Course
 April 21-22
ABR Course
 April 27-28
SRES Course
 May 12-16
NAR Meetings, Washington D.C.
 May 19-20
GRI 201
 June 15-16
ARA June Committee Meetings
 June 23-24
GRI 202
 August 10-11
Leadership Summit, Chicago
 September 14-16 ARA Convention, Springdale
 October 21-22
ARA Leadership
 November 11-16
NAR Convention, San Diego

ARA STAFF

Miki Bass – Chief Executive Officer, Meeting Planning (February, June,
Leadership & Convention)


Kim Ashcraft – Chief Financial Officer (ECommerce, Hearts & Homes, AR
Real Estate Foundation


Amy Hair – Governmental Affairs (State Legislation) & Professional
Standards Director (Ethics & Arbitration), ARPAC


Ladonna Ignatiuk – Risk Reduction (Forms/Form Simplicity) & Membership
Director (NRDS & Member-At-Large)


Emily Morgan – Public Relations (Awards & Consumer Outreach) &
Communications (Website & Newsletters) Director, Equal Opportunity (Fair
Housing) & Young Professionals Network


Lindsey Osifchin – Education & Institutes (REALTOR® Land Institute)
Director, GRLA


Shannon O’Neal – Administrative Assistant
AMY HAIR
Government Affairs Director &
Director of Professional Standards
CORE STANDARDS
Section I – Code of Ethics (Professional
Standards)
CODE OF ETHICS - DISCUSSION
COE Violations
 Mediation
Arbitration
 Ombudsman
 Citation System – Under Development
 Complaint Flow Chart

SECTION I - CODE OF ETHICS
CORE STANDARD - Every association will enforce the new and
continuing member Code of Ethics requirement established in Article IV
of the NAR Bylaws.
1. Does the association track member compliance with the requirement of
2.5 hours of training on the REALTOR® Code of Ethics for new and
existing members?
Yes

No
Resources: https://www.realtor.org/ae/manage-your-association/codeof-ethics-training-toolkit-for-aes
SECTION I – CODE OF ETHICS
CORE STANDARD – Every association will maintain a viable professional
standards committee to enforce the COE and provide arbitration and
mediation as member services. Associations must have a fully functioning
professional standards committee with administrative capability to conduct
the program, or must administer professional standards enforcement through
a multi-board (or regional) professional standards agreement with other
associations or with the state association.
2. Does the association have a professional standards committee?
Yes
No
3.
Does the association participate in a professional standards agreement
with other associations or with the state association?
Yes


No
If yes, list the names of the other participation associations.
The <insert your board name> has a cooperative agreement with the
Arkansas REALTORS® Association to provide professional standards and
grievance committee services including, COE Enforcement, Mediation,
Arbitration and Ombudsman services.
SECTION I – CODE OF ETHICS
CORE STANDARD: Every association will link its website to the
Code of Ethics/professional standards resources available online by
the NAR and the state association. These materials will be available
to members and to consumers at the website.
 http://www.arkansasrealtors.com/professional-standards
 http://www.realtor.org/topics/code-of-ethics
4. Insert link to your website URL:
SECTION I – CODE OF ETHICS
CORE STANDARD: Every association will provide mediation services to
members as required by Article IV of the NAR Bylaws. Associations may also
offer ombudsman services to members and their clients and customers and, if
available in the state, may implement a “citation” enforcement policy.
5. Does the association provide mediation as a member service?
6. Does the association provide ombudsman services?
The <insert your board name> has a cooperative agreement with the
Arkansas REALTORS® Association to provide professional standards and
grievance committee services including, COE Enforcement, Mediation,
Arbitration and Ombudsman services.
Does the association utilize a “citation system” of discipline?
The <insert your board name> has a cooperative agreement with the
Arkansas REALTORS® Association to provide professional standards and
grievance committee services including, COE Enforcement, Mediation,
Arbitration and Ombudsman services. The Arkansas REALTORS®
Association is currently developing a citation system of discipline.
7.
ADVOCACY & RPAC
State Goals
2015 NAR FUNDRAISING GOALS

Meet or Exceed National Fundraising Goals
(Needs Based Goal)


Meet or Exceed Participation Goal


37% (contributions must be $15 to count towards
participation)
Meet or Exceed Major Investor Goal


Needs based goal is $4.84/Member
1% of membership
Meet or Exceed President’s Circle Goal

10% of major investors
2015 ARA FUNDRAISING GOALS

Meet or Exceed National Fundraising Goals


Meet or Exceed Participation Goal


40% (contributions must be $15 to count towards
participation)
Meet or Exceed Major Investor Goal


ARA fundraising goal is $39.43/Member
100
Meet or Exceed President’s Circle Goal

10% of major investors
2015 ADVOCACY GOALS

Call for Action Response Rate


20% or higher
Federal Political Coordinator Call For Action
Response Rate
100%

2 of the Following:
Host a State Broker Meeting
Use NAR State Broker Call For Action program
Invite a Broker Involvement Council Member to speak at a state
general membership meeting
Coordinate with NAR on statewide RPAC campaign through the
Broker Involvement Program
TOOLS – PAC MANAGEMENT
You can sign up for training and
learn more about Aristotle at:
www.realtoractioncenter.com/locals
TOOLS – PAC MANAGEMENT

https://nar.ai360.aristotle.com/
CORE STANDARDS
Section II – Advocacy
SECTION II – ADVOCACY


CORE STANDARD: Unless prohibited by state law and in
recognition of state law differences, each association will include
in their dues billing a voluntary investment for RPAC in an
amount adequate to meet the NAR RPAC established goal. Please
upload a sample dues billing statement. (Note: If you checked
either of the first two boxes, proceed to #11)
8. Does the association:
RPAC Dues Billing “above the Line”
RPAC Dues Billing “below the line”
N/A
Note: upload a sample dues billing statement
SECTION II - ADVOCACY
CORE STANDARD: Each association will provide or distribute information and
communications from NAR and the applicable state association, regarding the value of
investing in and the benefits received from the individual’s participation in RPAC at all three
levels (local, state and national) of the organization.
11. The association met the above requirement by educating and communicating with members
about RPAC.
Yes
No
If yes, please identify the method(s) used to communicate with your membership
about RPAC. Please check each that applies:
RPAC Brochures/flyers
Newsletter (online or print)
RPAC on Website
RPAC Email Campaigns
RPAC presentations at membership meetings
RPAC presentations at office meetings
Other digital materials
Other print materials
NAR will customize, design, print and deliver RPAC brochures!
https:www.realtoractioncenter.com/rpac/for-associations/
SECTION II - ADVOCACY


CORE STANDARD: Every association will demonstrate significant
participation in NAR Calls for Action delivered through the
REALTOR® Action Center.
12. Please check the methods used to acquire significant participation
and upload at least one example:

Promoted on Association Website
Promoted in Association newsletter
Promoted by separate email
Promoted using social media (Facebook, Twitter, etc.)
Other digital materials
Other printed materials
CFA – SUPPORTIVE MESSAGING
CFA – SUPPORTIVE MESSAGING
CFA – SUPPORTIVE MESSAGING
CFA – SUPPORTIVE MESSAGING
SECTION II - ADVOCACY


CORE STANDARD: Every association will demonstrate
significant participation in State Calls for Action delivered
through the REALTOR® Party HUB or other program for the
distribution of Calls For Action.
13. Please check the methods used to acquire significant
participation and upload at least one example:

Promoted on Association Website
Promoted in Association newsletter
Promoted by separate email
Promoted using social media (Facebook, Twitter, etc.)
Other digital materials
Other printed materials
SECTION II - ADVOCACY
CORE CONCEPT: Every association shall demonstrate advocacy
engagement.
 14. Please attach examples demonstrating REALTOR® Political
Party initiatives implemented by the association such as:
Candidate Independent Expenditure Races
Requested and used Candidate Polling & Research
Hosted a Candidate Training Academy
Submitted comments or had members testify on proposed real
estate related legislation or regulation
Issues Mobilization Program
Issues Polling & Research
REALTOR® Party Hub for Call for Action or other Advocacy
Engagement
Broker Involvement Program
Polling & Research (members)
Voter Registration Initiative (members)
Advocating public policy in other ways (please upload an
example)
Other (please upload materials)

TOOLS – REALTOR® PARTY RESOURCE
GUIDE
Community involvement & outreach
 RPAC – Fundraising grants & contacts
 Advocacy – Resources available to help elect
REALTOR® Champions

OTHER RESOURCES – NEED IDEAS?

Go to:
http://www.realtoractioncenter.com/realtorparty/tracker/#
QUESTIONS?
[email protected]
 501-225-2020

•Financial Solvency Core Standards
•E-Commerce
Every Association must adopt policies to ensure
the fiscal integrity of their financial operations.
Attach a copy of the Association’s financial policies in
the compliance tool.
Examples of Financial Policies:
Fraud Awareness & Prevention
Budgeting
Dues Collection
Financial Information Disclosure
Officer, Member and Staff Travel
Investing
Reserve Levels
Payment Policies
Compensation
Revenue Recognition
Asset Capitalization
Financial Reporting
Conflicts of Interest
Whistleblower
Document Retention
Compliance Reporting
How do I know which policies my
Association must adopt to meet the
standard?
The basic premise for all Associations is that you must have financial
policies, procedures and documents which outline your internal control
structure.
NAR did not want to dictate which policies are “required” but wanted you
to create policies that are responsive to your Association’s operations.
The extent of these documents will largely be dictated not driven by the
audit/review/compilation decisions you make.
Take Away:
NAR has provided templates for the suggested financial policies. These
are included in your handouts.
Every Association must have an annual audit,
review or compilation conducted by a CPA.
All Associations (state or local) with annual revenue of $50,000 or
more must submit a report from a CPA which includes either:
Audit Opinion
Or
Accountant’s Review
For those association’s with revenues of less than $50,000
annually, a Compilation Report prepared by a CPA will be
acceptable.
•The $50,000 threshold applies to all associations
•It is based on your Gross Revenue
•MLS Revenue is included only if the MLS is operated as a
committee of the Association (i.e. Not a Separate Corportion)
•RPAC Contributions are not included
•State Dues are not included.
•National Dues and Assessments are not included.
For those associations with annual revenue of over
$50,000, it will be left to the discretion of each
association as to whether you conduct an audit or a
review.
What is the difference between the three?
Provides no assurance that there are not material modifications that
should be made to the financial statements. Objective is to assist
management in the presentation of financial information in the form of
financial statements.
Provides limited assurance that there are no material modifications to
be made to financials.
Provides a high (but not absolute) level of assurance about whether the
financials are free from material misstatement, thereby allowing the
auditor to express an opinion on the financials.
Fees will be dependent upon:
•Local Market
•Size and complexity of your organization
•The relative strength of your internal control structure
•The quality of accounting records
•Timeliness of the information that you prepare and provide to auditors
•Whether or not you prepare your financials
In Little Rock market (generally speaking):
•Small Audit - $7,500
•Small Review - $5,000
•Small Compilation - $2,500
Arkansas REALTORS® Association – Audit of 2013 Financial Statements
Gross revenue was 1.8 million dollars
Audit Cost - $9,720
1. Date of Last Financial Audit/Review/Compiliation
2. Name of Individual or Firm conducting the Review
3. Year End to which the report relates
4. If an audit, what type of opinion was received:
Unqualified
Adverse
Qualified
Disclaimer
The Audit/Review/Compiliation report itself
does not have to be attached to the
Compliance Tool.
Question:
For the first compliance cycle (ending
6/30/15) in what tax year should be audit,
review or compilation be for?
Answer:
•The report should be for the most recent fiscal year available.
•In most cases that will be the Association’s 2014 fiscal year.
•In some cases, Associations wait until after tax season when the
costs of preparing such reports may be less.
•Example 2014 audit will be performed in June or July of 2015
•In those cases, the tax year of Core Standards reporting
purposes would be fiscal year 2013. The same will be true
for future year reporting as well.
Question:
Our Association hasn’t conducted audits, reviews or compilations in the
past. To complicate matters, our 2014 approved budget doesn’t
include funds to have the required reports prepared by a CPA for the
current fiscal year. Is there a way we can comply with the Core
Standards going forward without going into debt?
Answer:
•At the 2014 NAR Convention, the Finance Committee authorized staff
to accept a signed CPA engagement letter committing the association to
having the required reports performed in 2015 for the association’s
2014 fiscal year.
•That means for the second (and future) reporting cycles, the
association will need to be able to confirm that their
audit/review/compilation was conducted.
Question:
Will NAR provide financial assistance to associations that have not
utilized such reporting in the past?
Answer:
No. Fiscal integrity and financial reporting are the corporate
responsibilities of every association regardless of size.
•NAR E-Commerce Network System has been in existence since November 1999
•Created by NAR to provide all Associations with a system that allowed their
members to pay their dues electronically online.
Why use NAR’s E-Commerce System?
•Reduces time spent processing dues.
•Associations can use the network at no charge.
•No special hardware or software is required
Why use NAR’s E-Commerce System?
•Money moves electronically. No need to write checks to ARA & NAR.
•Easy access for your members.
•You can transfer funds to other associations for free.
•Run reports that will allow you to reconcile your bank statements
•No need for paper invoices.
•When a member’s payment is processed through the Invoicing module, the EC
system uploads each night to the NRDS Financial Record.
Why use NAR’s E-Commerce System?
•Over half of our associations use the network nationwide.
•Annual combined volumes of over $617 million keep credit card rates low.
Why use NAR’s E-Commerce System?
Local Boards in Arkansas who use some portion of E-Commerce in the 2015 dues
cycle:
Benton-Bryant
Cleburne County
Crawford County
Crittenden County
Eureka Springs-Carroll County
Faulkner County
Fort Smith
Hot Springs
Little Rock
North Pulaski
Northwest Arkansas
Pine Bluff
Searcy
Southeast Arkansas
Texarkana
Why use NAR’s E-Commerce System?
Local Boards in Arkansas who use some portion of E-Commerce:
Benton-Bryant
Cleburne County
Crawford County
Crittenden County
Eureka Springs-Carroll County
Faulkner County
Fort Smith
Hot Springs
Little Rock
North Pulaski
Northwest Arkansas
Pine Bluff
Searcy
Southeast Arkansas
Texarkana
What is involved in signing up for E-Commerce?
•Requirements:
The Association must be a Live POE on the NRDS system
Your bank account accepts ACH credit and debit transactions
•Complete REALTOR® E-Commerce Network Contact Information form and send to
Chris DeRosa at NAR.
See handout.
ARKANSAS
REALTORS®
ASSOCIATION’S
Honors & Awards
WHERE TO FIND AWARD INFO ON ARA
WEBSITE

All Awards information can be found in two
places on the ARA Website

A) Under “Honors/Awards” beneath the “About the
ARA” tab on the Menu bar at the top of the website
home page
WHERE TO FIND AWARD INFO ON ARA
WEBSITE

B) On the document library on the member’s side of
the website under “Honors/Awards
SET DUE DATES

Awards for Excellence


REALTOR® of the Year – Given at Convention


1 Applicant’s (from each board) submission form must be
turned in to ARA by August 1st 2015 (August 1st every year –
unless changed by committee)
Distinguished Service Award – Given at Convention


Submittals must be sent in to ARA by the last Wednesday
in February (February 24th 2016)
Submission forms must be turned in to ARA by August 15th
2015 (August 15th every year – unless changed by committee)
This award is not given out each year.
L.Wayne Camp Award – Given at Convention

The L. Wayne Camp Award recipient is chosen by a committee
of past recipients of the award. There is no application for this
award. Nominations are made by the committee.
AWARDS FOR EXCELLENCE





Members fill out the AFE application produced by the ARA
or local board.
Members turn those applications in to LOCAL BOARD.
Members must also turn in the $30 application fee. IF
check, must be made out to LOCAL BOARD.
Local board or Committee review applications for accuracy.
Local board AE or Committee fill out the AFE Submittal
(excel spreadsheet) that is sent out by PR Director. They
then email the submittal back to PR Director. MUST BE
IN EXCEL SPREADSHEET FORMAT. Not PDF.
Local board sends in 1 check made out to ARA for total
amount of applicant fees. It is also helpful to send in a
printed version of the excel spreadsheet with the check.

Ecommerce is recommended and greatly appreciated.
AWARDS FOR EXCELLENCE APPLICATION
FOR
MEMBERS TO FILL OUT
AWARDS FOR EXCELLENCE SUBMITTAL
FOR AE’S OR COMMITTEE TO FILL OUT
Please do not
type in ALL CAPS
At the bottom of the excel
document, you’ll see two
worksheet tabs.
One worksheet is for
Individual Applicants
and the other worksheet
is for Team applicants.
Please fill out the
appropriate worksheet
for either Individual
Applicants or Team
Applicants.
REALTOR® OF THE YEAR AWARD

The ARA’s REALTOR® of the Year is chosen by a
committee and the award is handed out at the ARA
Convention during the ROY Celebration.

Each local board is encouraged to choose & send in 1
applicant that will represent their board.

The Submission form (5 copies & the original) MUST be
turned in to ARA by August 1st of each year.


Some boards deadlines interfere or do not make their
applicants fill out the submission form. Unfortunately, our
dates are set. Any submissions that are received after the
deadline will not be considered for the state award, but will be
recognized at the celebration.
Digital copies of the applicants photos are requested.
These are used during the celebration. Please see the
submission form for all requirements of applicants.
DISTINGUISHED SERVICE AWARD

The Distinguished Service Award recipient is selected by a committee
that chooses from nominations that are sent in by local boards.

The Committee will not consider nominations that do not meet the
following Criteria.




Have attained the age of 60 or have at least 25 years service in the
Arkansas REALTORS® Association including leadership positions in the
Member Board and the State Association.
Candidates must HAVE CONTRIBUTED outstanding service of the
Association – local and state. Especially important will be activities at
the state and/or local board in any and all areas of services to the
members.
Have been recognized as a local or regional leader whose performance of
service and involvement in political and/or community activities is
extraordinary.
At the time of the Award, have not served as President of the Arkansas
REALTORS Association nor has been selected as the state REALTOR
of the Year, and currently is an active member of this Association.

Please Note: The Distinguished Service award will not be awarded
posthumously.

Nominations must be received by the ARA by August 15th of each
year.
L. WAYNE CAMP AWARD

It is to be presented to the one person who in the opinion of
the judges (past recipients) had made outstanding, longterm and continuing contributions to the ARA
volunteerism and fundraising for Arkansas Special
Olympics.

It is awarded under the general rule that the honor seeks
the recipient.

The primary criteria are as follows:
Involved in the Special Olympics fundraising efforts on behalf
of ARA
 Involved with Special Olympics outside ARA, i.e., coaching,
volunteering, etc.
 Long-term involvement (unlike the ROY award which
recognizes current year activity.)
 Member in good standing of the Arkansas REALTORS®
Association

ARKANSAS
REALTORS®
ASSOCIATION
ARA Website
-- Navigation
ARA’S DOCUMENT LIBRARY
1
2
MEMBER CALENDAR
1
2
Use this arrow to
select/deselect specific
calendars that have been
shared with the ARA
REALTOR® INFORMATION CENTER (RIC)
WWW.ARKANSASREALTORS.COM/RIC


The RIC is where you can register for
meetings/classes/events held by the ARA, view
committees, search for members, etc.
Most, if not ALL, ARA meeting/class/event
registrations will be on this website.
HOUSING REPORTS AND NEWSLETTERS
We rely on AE’s to help us spread messages to members. You are
encouraged to resend things seen on the newsletter to your members.
Sending out statistics on your areas are a way of meeting Mandatory
Core Standards (Consumer Outreach – Being the Voice of Real Estate)
AE RESOURCES ON ARA WEBSITE
AE Forum & AE Talk are ways of communication and sharing with
other AE’s in the state. The AE Forum has a “Files” tab where you
can download/upload important forms, documents, images, etc. to
share with each other. ARA Staff also posts often on the forum & AE
Talk.
To email other AE’s through AE Talk, compose an email to
[email protected]
PROFESSIONAL STANDARDS INFORMATION
[email protected]

AE’s connect with each other

ARA Staff connects with AE’s

AE’s help relay messages to their members that
they receive on EO Talk
LOCAL BOARD WEBSITES SHOULD
INCLUDE…

Interactive (hyperlink) links to
www.arkansasrealtors.com
 www.realtor.org


Professional Standards & Arbitration filing
processes available (must be available to
consumers & members – can find this info on
ARA website)

Great resource on www.realtor.org for Member Policy
http://www.realtor.org/code-of-ethics/ethicscomplaints-arbitration-requests-and-relatedinformation
ARKANSAS
REALTORS®
ASSOCIATION
Mandatory Core
Standards – Technology
www.arkansasrealtors.com
And Your Local Board Website
MANDATORY CORE STANDARDS
TECHNOLOGY

Website
Every association must have an interactive website
(defined as the ability to move between websites and
create active links)
 Post access to professional standards and arbitration
filing processes on the website
 Create a link to the websites of the other levels of the
association for promotion of member programs,
products and services.


Member Communication

Every association must utilize an email and/or
internet based means for member communication.
REALTOR® ASSOCIATION CORE STANDARDS
TECHNOLOGY COMPLIANCE GUIDE

Website
Definitions of website lingo
 Best practices
 Required information for websites
 Compliance Organization & Reporting


Member Communication requirements
Definitions
 Best practices
 Compliance Organization & Reporting

ARKANSAS
REALTORS®
ASSOCIATION
Mandatory Core Standards
-- Consumer Outreach
CONSUMER OUTREACH

Every Association will demonstrate engagement
in not less than four meaningful consumer
engagement activities annually, reflected by:

Being the Voice of Real Estate
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Community Involvement
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Advocacy Efforts
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Community Investment
BEING THE VOICE OF REAL ESTATE
Promote Market Statistic
 Promote Market Trends
 Issue Press Releases on local analysis of NAR
statistics
 Promote NAR Research – Press release with
interviews of local REALTORS®
 Press release on analysis of local MLS statistics –
interview local REALTORS® for beginning of the
year market predictions or end of the year
market summaries
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*NOTE: when writing press releases & media
articles, REALTOR® is accepted as Realtor® -ANY OTHER TIME, it should be written as
REALTOR®
COMMUNITY INVOLVEMENT
Promote the use of a REALTOR® in your
community
 Participate in community events that will
promote the value of the REALTOR® brand
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After participating in events, write a press release
and distribute to local news outlets. Include pictures,
names, etc. Also, add the info to your website
Be sure to include how REALTORS® help the
community as well as consumers looking to
buy/sell a house.
ADVOCACY EFFORTS

Engaging the public is local legislative efforts
Put ad in local newspaper
 Interview local candidates on legislation regarding
housing industry & your community and write press
release for local news outlets
 Give out yard signs on how to vote/who to vote for –
make sure all efforts are based on REALTOR® Party
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COMMUNITY EFFORTS

Organize human resources
Participate in Habitat Build
 Participate in Community Clean-Ups
 Participate in other local charitable events
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Fundraise for charities/community efforts
Participate/Fundraise & then write press
releases for local news outlets, add to your
website