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Welcome to e-PRO® is only technology certification to be officially recognized, endorsed, and conferred by NAR. This program serves as benchmark of technology expertise for today’s real estate professionals. 5 Welcome to REALTORS® with this certification demonstrate: Excellence in adopting, implementing, and promoting technology best practices Ethics with commitment to use technology in fair and responsible manner Professionalism by completing this program and keeping one’s technical knowledge and skill sets up-to-date 5 How to Earn the Certification - Be member in good standing with NAR or NAR cooperating international association - Complete Day 1 - Complete Day 2 Online - Maintain active membership with NAR or NAR cooperating international association 6-7 Benefits of Being an Usage of e‐PRO® logo and name Customizable marketing materials Online referral directory ® e-PRO Free Webinars Downloadable certificate Lapel pin available for purchase 7 e-PRO® Certification Counts as Elective Credit for Other Programs > Accredited Buyer’s Representative (ABR®) designation > Certified Residential Specialist (CRS) designation > Performance Management Network (PMN) designation > Resort and Second-Home Property Specialist (RSPS) certification 9 Discounted SMMI Membership Available Usage of SMMI logos Free social e-Card Participation in forums Access to journaling/blogging system Posting on SMMI blog roll Access to SMMI Advisory Board Access to additional free instructional videos, courses, and social media training materials Discounts on technology products 10 ® e-PRO Why NAR’s Certification Is More Relevant Than Ever 11 What You Will Learn Day 1: • Interacting with your desired markets in online venues • Risk management, including intellectual property, copyright infringement, and fair dealing • Reputation management • Social networking—LinkedIn®, Facebook, and Twitter 12 What You Will Learn At the end of Day 1, you will understand: • How and, more importantly, why online Web 2.0 strategies were developed • How to use them responsibly in your business • For rookies, how to be prepared for Web 2.0 culture • For students already active in social media, how to craft integrated business strategy that is sustainable and effective 12 What You Will Learn > You are going to get anxious to jump in and use social media tools during class. >BE PATIENT. > Tools are tools; if you don’t understand rules and how to use tools, the resulting impact can be far worse. 13 What You Will Learn Day 2: • Available online exclusively through REALTOR® University • You will learn how develop social media strategy that is sustainable • As well as how to make yourself more mobile, more efficient, and more profitable 13 Day 2 Online e-Strategy Content and SEO Strategy e-Office Rich Media Technology Toolbelt Twitter and Foursquare 14