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Welcome to e-PRO® is only technology certification to be officially recognized, endorsed, and conferred by NAR. This program serves as benchmark of technology expertise for today’s real estate professionals. 5 Welcome to REALTORS® with this certification demonstrate: Excellence in adopting, implementing, and promoting technology best practices Ethics with commitment to use technology in fair and responsible manner Professionalism by completing this program and keeping one’s technical knowledge and skill sets up-to-date 5 How to Earn the Certification - Be member in good standing with NAR or NAR cooperating international association - Complete Day 1 - Complete Day 2 Online - Maintain active membership with NAR or NAR cooperating international association 6-7 Benefits of Being an ® e-PRO Usage of e‐PRO® logo and name Online referral directory Free Webinars Differentiation at Realtor.org and the White Pages at Realtor.com Customizable marketing materials Downloadable certificate Lapel pin available for purchase 7 e-PRO® Certification Counts as Elective Credit for Other Programs > Accredited Buyer’s Representative (ABR®) designation > Certified Residential Specialist (CRS) designation > Performance Management Network (PMN) designation > Resort and Second-Home Property Specialist (RSPS) certification 9 ® e-PRO Why NAR’s Certification Is More Relevant Than Ever 10 What You Will Learn Day 1: •Interacting with your desired markets in online venues •Risk management, including Code of Ethics, intellectual property, copyright, fair use, plagiarism •Social networking—LinkedIn, Facebook, and Twitter •Reputation monitoring and measurement 11 What You Will Learn At the end of Day 1, you will understand: • How and, more importantly, why interactive online strategies were developed • How to use them responsibly in your business • For rookies, how to be prepared for an interactive online culture • For students already active in social media, how to craft integrated business strategy 11 What You Will Learn > You are going to get anxious to jump in and use social media tools during class. >BE PATIENT. > Tools are tools; if you don’t understand rules and how to use tools, the resulting impact can be far worse. 12 What You Will Learn Day 2: •Available online exclusively through REALTOR® University •CE credit available for 35 states •You will learn how develop social media strategy that is sustainable. •As well as how to make yourself more mobile, more efficient, and more profitable. 12 Day 2 Online e-Strategy Content and SEO Strategy Twitter and Foursquare Rich Media e-Office Technology Toolbelt 13-14