Transcript how to increase your retail sales turnover

Small Business Resource
Power Point Series
How to increase
your
Retail Sales Turnover
Something for Nothing…
This PowerPoint sets out our suggestions for
increasing your retail sales turnover, without
resorting to huge discounts or heavy advertising.
Everyone loves something for nothing, read on to
find out how to give this to your customers –
without bankrupting yourself!
Free Sample
Send a mail shot containing a low cost, lightweight,
sample of your product to targeted customers.
This is a technique often used very successfully by
pet food manufacturers. Fido loves this new treat,
so the owner is persuaded to buy more.
Parcel your Products
Match products which are not selling well with
your best selling lines. Offer these as a package.
If applicable put them in a fancy box and market
them as a ‘gift pack’. This is especially effective
around Christmas.
Teach
Offer free classes on the use of your products, for
instance if you’re selling decorating equipment, a
class on how to put up wallpaper would be apt.
Use the class to promote your range of products,
covertly of course! Customers will be encouraged
to buy from you, indeed they will feel guilty if they
go elsewhere!
Demonstrations
If classes are impractical, consider putting on
demonstrations or workshops.
These could be run in conjunction with an open
day, which would also raise the profile of your
business.
Free Gift
Consider offering a low cost gift with every
purchase over a certain amount, say £20.
There are companies which specialise in providing
these ‘gifts’ with your company logo emblazoned
on them. Baseball caps, T-shirts, and clocks are
popular choices.
BOGOF
If you’ve ever shopped in a supermarket you’ll
have seen ‘buy one get one free’ offers. On the
right product, it’s a tempting offer.
Also consider ‘mystery gifts’ – especially useful
for shifting discontinued stock!
As they’re buying….
Make the customer a special offer on a related
product just as they’re buying.
For instance, on the purchase of a printer you
could offer a 10% discount on a print cartridge.
Buy now, pay later
Offering credit can really make the difference to
selling higher priced items such as furniture or
electrical items.
Show the customer how much this item will cost
per month, or even better, per week.
Flyers
Add in a flyer to the carrier bag when handing
over a purchase to the customer.
You can use flyers to inform customers of
forthcoming sales, special events, new products,
or a money off voucher toward their next
purchase.
Is that everything?
Do your products lend themselves to larger
projects? If so create product checklists to
ensure no item is forgotten, and get that extra
sale.
You can expand these lists into mini guides, for
instance, ‘Everything you need to care for your
new hamster.’
Let’s get together!
Is there a local business that complements yours?
Co-operating with a related business, but not a
rival, can be a great idea for a promotion.
Try offering their products as free gifts, and allow
them to do the same with your products.
After Sales
Does your product need maintenance? If so,
think about offering after sales service.
If it’s a quick job consider making this a free deal,
or offer a discounted rate for a more time
consuming or expensive service.
Telephone Hotline
Think about whether you could set up an advice
line, offering information and guidance on the
use of your products.
This will help to reassure the nervous buyer, and
encourage customer loyalty.
In Conclusion
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Provide information
Use free gifts, especially branded products
Supply check lists and guides
Hold local business community promotions
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