Transcript What is Commercial Recreation & Tourism?

What is Commercial
Recreation & Tourism?
Chapter 1
• Commercial Recreation
• Commercialized Public
Recreation
• Entrepreneurial Recreation
• Tourism
Commercial Recreation
“ The provision of recreationrelated products or services by
private enterprise for a fee, with
the long-term intent of being
profitable.”
Commercialized
Public Recreation
“The provision of selected
recreation-related products or
services by a governmental or
nonprofit organization in a
commercial manner, with much
or all of the costs covered by
fees, charges, or other non-tax
revenues.”
Entrepreneurial
Recreation
“The actions of a recreation-related
organization that searches for trends
and changes in its environment, then
brings together and manages
resources to exploit those changes
as an opportunity.”
Tourism
“ The activities of persons
traveling to and staying in
places outside their usual
environment, for leisure,
business, or other purposes.”
Types of Commercial
Recreation & Tourism
• The Travel Industry
• The Hospitality Industry
• The Local Commercial
Recreation Industry
• The Facilitators
The Travel Industry
Primary function is the
movement of people and the
provision of travel-related
services. Includes airlines,
rental cars, bus lines, railroads,
cruise lines, travel & tour
companies.
The Hospitality Industry
Primary function is the provision
of accommodations, food and
beverage, and related
amenities. This includes hotels,
motels, restaurants, resorts,
campgrounds, recreation
communities, taverns, & night
clubs.
The Local Commercial
Recreation Industry
Primary function is the provision
of retail products and
entertainment; including
sporting goods,
theme/amusement/water parks,
movie theaters,
sport/fitness/health clubs, golf
courses and country clubs.
The Facilitators
Facilitators of many types support the
three main industries.
1. travel agencies support
hospitality.
2. equipment wholesalers support
local commercial recreation.
3. convention/visitors bureaus
support hospitality and local
commercial recreation.
Participation & Expenditures
In The
Recreation/Leisure/Tourism
Industry
• Data regarding participation
and expenditures in this large
and complex industry are
important in order to assess the
present and to make projections
for the future. The following
data is used in many ways:
Data used:
• Feasibility studies for new or
expanded facilities or programs.
• Operational decisions involving
demand estimates, pricing,
marketing, employment or
seasonal staff, etc.
• Projections by government for
sales taxes, hotel occupancy
taxes, etc.
Data used cont.
• Policy decisions by
governmental agencies, and
• Lobbying efforts of
industry/trade associations.
Economic, social, and
environmental impacts
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Employment opportunities
Local economy is stimulated
Outside capital is attracted
Property values increase
Tax revenues increase
Recreation opportunities
increase
• Economic multiplier improves
The Negative Impact!
• High failure rates result in
unemployment/low economy
• Local roads, utilities, etc. can
become overburdened
• Crime can increase
• Natural resources can be overused
• Undesirable types of commercial
recreation may appear.
What role does the
government play in
commercial recreation
and tourism?
• A positive or negative effect?
• Economic impact?
COMPLEMENTARY
RELATIONSHIPS
• Provide, maintain, and/or
regulate the roads, sewer,
utilities that supports
commercial recreation/tourism
• Promote tourism
• Provide public facilities
• Provide low-cost introductory
program.
COOPERATIVE
ARRANGEMENTS
• Public agency programs
conducted at commercial
facilities
• Co-sponsorship of promotional
events/special events
• Loaning or sharing of
equipment, supplies, or staff
• Cooperative facility
development
PLANNING
RELATIONSHIPS
• Long range planning for
recreation and tourism is best
served when government and
private enterprise work
together. This does not always
happen!
• Becomes territorial
Key Trends in the
Recreation and Tourism
Industry…..
• International, national, regional,
and local economic conditions
affect the ability of people to
spend for recreation and
tourism
• Demographic changes underlie
changes in the market for
recreation and tourism
Trends cont.
• Resource availability will affect
almost all forms of commercial
recreation and tourism
• Foreign policy, war, and
terrorists activity and violence
will alter tourists’ choices
• New technology will be
available
• Multi-cultural & diverse
activities will increase