Transcript Urban Food, Farm & Agriculture Law Practicum

Building Brand Recognition
Through INTELLECTUAL PROPERTY
Protections
Libby Busdicker
INTELLECTUAL PROPERTY
rights protect information or
knowledge in creations
Three Main Forms
TRADEMARK
PATENT
COPYRIGHT
Copyright
• Copyright is automatically
obtained the moment an artist
or author’s original work is
fixed in a tangible medium.
• Ideas and facts cannot be
copyrighted
Artistic works
Copyright
• Copyright is automatically
obtained the moment an artist
or author’s original work is
fixed in a tangible medium.
• Ideas and facts cannot be
copyrighted
Website content
Copyright
• Copyright is automatically
obtained the moment an artist
or author’s original work is
fixed in a tangible medium.
• Ideas and facts cannot be
copyrighted
simplyrecipes.com
Books
Copyright
Exclusive rights to:
• Perform the work
• Distribute copies
• Display the work in public
• License the work to others
“Poor Man’s Copyright”
Patent
• Exclusive rights granted to an
inventor for only 20 years in
exchange for the public
disclosure and protection of an
invention.
• Patent applications require the
invention be novel and
non-obvious.
• Federal Registration is required.
Trademark
Words, phrases, and designs, that identify the
source of goods or services
Trademark Strength
Fanciful
Arbitrary
Suggestive
Descriptive
Generic
Why should you register your Trademark?
Allows you to assert your trademark right against infringers
Why should you register your Trademark?
Public notice of your trademark ownership
Right to use the federal registration symbol
Two types of Trademark
Word Mark
COCA-COLA
Design Mark
Michigan State University College of Law
Urban Food, Farm & Agriculture Law
Practicum
[email protected]
law.msu.edu/clinics/food
Find us after this presentation at our open session during
Session 2 (2:30-3:30) in the Computer Room
or at our table in the Gym