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Arval UK
Drive4Life
Tracey Scarr
Fleet 200, 27th June 2012
Introduction
■ Arval Fleet Manager
■ Arval CSR & Road Safety Ambassador
■ Sustainable Safety Campaign
2
Once upon a time.....................
■ Ten years ago an independent Fleet Risk Audit identified:
■ “the risk exposure for Arval employees driving on business was high”
■ 43% crash ratio:
■ High repair costs & third party claims
■ Escalating unfair wear & tear costs (unknown & unmanaged)
■ At the time we:
■
■
■
■
■
■
Completed random licence checks
Carried out reactive driver training
Had an “aspirational” safety policy
Had limited crash reporting & investigation
No Fleet Manager
The culture needed to change
■ We needed to lead by example!
3
Convincing the Board
■ Legal position:
■ Recommendations from the Risk Audit addressed:
■ High risks first
■ Appointment of Fleet Manager
■ Policy & Handbook review
■ Financial review:
■ 3 years crash reporting:
■ Repair costs & analysis of types of crashes
■ Third Party costs
■ Repeat offenders
■ Unfair wear and tear crash damage
Arval Road
Safety
programme
Drive4Life
■ Moral - Corporate Social Responsibility (CSR):
■ Reasons we must care about road safety:
■ People are the heart of our business, not just when they drive for work
4
Build your business case
Calculate an annual cost to your business of not addressing driving
for work?
How did Nestle present their business case?
5
Build your business case
In 2004, how many Kit Kats did Nestle have to sell to fund their
European motor fleet insurance cost?
235,000,000
6
Developing a risk management strategy
■ Company Car & Road Safety Policy and Handbook
■ Safety based technology
■ Incident management and reporting
■ Driver interview/cost awareness
■ Line manager involved
Drive4Life
■ Fleet Safety Committee
■ Cross functional
■ Driver risk management programme
■ DVLA Licence checks
■ Risk assessments
■ On-road / workshop /e-Learning
■ Key Performance Indicators and goals
■ Realistic & measurable
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Fleet Safety Committee
■It’s not easy!
■Don’t be scared by “Committee” (steering or working group)
■Key stakeholders:
■ HR & Finance Director
■ Fleet Manager
■ Health & Safety Manager (s)
■ Insurance team
■ External partner/suppliers
 Insurance Broker
 Accident Management Company
 Third Party Suppliers (Telematics)
■Sharing best practise across countries
■ European commitment to safety
8
When do we care about Safety?
Do we only care about
“safety” when it’s a
Business Journey?
9
Creating a safety culture
Engage
&
Educate
EVERYONE
10
W.I.I.F.M factor
11
The real benefits (licence profile)
%
2011
%
2009
Total licences
764
0 points
639
84%
672
93%
551
95%
1 - 3 points
103
13%
45
6%
26
4%
4 - 6 points
18
2%
8
1%
4
1%
7 - 9 points
2
0
0
10 - 12 points
1
0
0
725
2012
%
Licence summary
584
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The real benefits (repair costs)
Repair costs
160,000
150,000
140,000
120,000
Value (£)
110,000
100,000
99,000
Repair costs
85,000
80,000
65,000
60,000
65,000
40,000
71,000
33,000
Net costs
66,000
33,000
20,000
19,000
9,000
0
2005
2006
2008
2010
2011
2012
Year
13
The real benefits (incident rate)
40
40
40
35
33
30
25
25
24
20
18
%
15
10
5
0
2006
2007
2008
2009
2010
2011
14
Fleet and road safety partnerships
15
Engage and educate
16
Engage and educate
17
Sharing & benchmarking
18
Can you do more for your communities?
19
Remember……
■We share the roads.
■We share the responsibility.
■Set your baseline & build your business case.
■Engage everyone!
■Realistic improvements, right for your business.
■Learn from others, safety isn’t competitive.
■One small change can make a difference.
20
Thank you
Tracey Scarr
Fleet 200, 27th June 2012