Transcript Slide 1
Persuasive
Speaking
Chapter 17
1
Persuasive Speech
Attempts to change or
reinforce thoughts,
feelings or actions
2
Types of
Persuasive Speeches
Questions of Fact
Questions of Value
Questions of Policy
3
Questions of Fact
Whether something is true
or not
4
Question of Value
Addresses the merit or
morality of an object,
action, or belief
5
Question of Policy
Addresses the best course
of action or the best
solution to a problem
6
Goals of Speeches on
Questions of Policy
Immediate action or
passive agreement
See Dana Barker’s
Persuasive Speech
in the text on p. 375
7
Call to Action
A request that an audience
engage in some clearly
stated behavior
Go to the Interactive Student and
Professional Speeches Website to see
Brent Erb’s persuasive speech calling
for immediate action.
8
Problem-Solution
Organization
Focus on persuading
audience that a specific
problem exists & can be
solved or minimized by a
specific solution
9
Using Problem-Solution
Organization
Identify clearly defined
problem
Identify relevant problem
Offer solution that
remedies problem
Offer solution appropriate
for audience
10
Problem-Cause-Solution
Organization
Focus on identifying a
specific problem, causes of
problem & solution for
problem
11
Comparative Advantages
Organization
Illustrate the advantages
of one solution over others
12
Monroe’s
Motivated Sequence
Gaining attention
Demonstrating need
Satisfying need
Visualizing beneficial
results
Calling for action
13
Tips for Giving Effective
Persuasive Speeches
Be realistic about changing
audience’s views
Use evidence fairly &
strategically
Use language that
respectfully motivates
audience to change
14
Use Evidence Fairly &
Strategically
Two-sided messages
Counterarguments
Fear appeals
15
Ethical Persuasion
Don’t threaten freedom to
choose
Recognize issue complexity
Recognize impact of solutions
Understand your own positions
16
Ethical Persuasion
Tell the truth
Avoid distorting or
manipulating evidence
Present information
accurately & completely
17