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Persuasive Speaking Chapter 17 1 Persuasive Speech Attempts to change or reinforce thoughts, feelings or actions 2 Types of Persuasive Speeches Questions of Fact Questions of Value Questions of Policy 3 Questions of Fact Whether something is true or not 4 Question of Value Addresses the merit or morality of an object, action, or belief 5 Question of Policy Addresses the best course of action or the best solution to a problem 6 Goals of Speeches on Questions of Policy Immediate action or passive agreement See Dana Barker’s Persuasive Speech in the text on p. 375 7 Call to Action A request that an audience engage in some clearly stated behavior Go to the Interactive Student and Professional Speeches Website to see Brent Erb’s persuasive speech calling for immediate action. 8 Problem-Solution Organization Focus on persuading audience that a specific problem exists & can be solved or minimized by a specific solution 9 Using Problem-Solution Organization Identify clearly defined problem Identify relevant problem Offer solution that remedies problem Offer solution appropriate for audience 10 Problem-Cause-Solution Organization Focus on identifying a specific problem, causes of problem & solution for problem 11 Comparative Advantages Organization Illustrate the advantages of one solution over others 12 Monroe’s Motivated Sequence Gaining attention Demonstrating need Satisfying need Visualizing beneficial results Calling for action 13 Tips for Giving Effective Persuasive Speeches Be realistic about changing audience’s views Use evidence fairly & strategically Use language that respectfully motivates audience to change 14 Use Evidence Fairly & Strategically Two-sided messages Counterarguments Fear appeals 15 Ethical Persuasion Don’t threaten freedom to choose Recognize issue complexity Recognize impact of solutions Understand your own positions 16 Ethical Persuasion Tell the truth Avoid distorting or manipulating evidence Present information accurately & completely 17