Transcript Document

Putting Social Media to Work for You
By
Jay Jenkins
With thanks to Connie Hancock and Jenny Nixon
UNL Extension Educators
Social Media Revolution
http://www.youtube.com/watch?v=NhPgUcjGQAw
Web 1.0 = Information
Web 2.0 = Information
+ Action
+ Communication
Features of Web 2.0
• Real-time web updates
• Community support and
loyalty
• Increased workforce and
worker connectivity
• Dynamic web features
increase market
• Enhanced retail
opportunities
http://search.twitter.com/
Things to Accept
• Your Website is one of the MOST important marketing tools.
• Your audience is active online.
• Technology can make your life easier!
How many of you have…….
•
•
•
•
•
•
•
A Facebook account
A Flickr account
A Twitter account
A LinkedIn account
Created a Blog
Uploaded a Youtube video
Created Podcast
Facebook
Craig Churchill - Facebook
Nebraska Tourism - Facebook
http://www.facebook.com/VisitNebraska
Facebook Search
Facebook
Tips for Facebook Business Pages
• Practice with a personal account first
• Create a business page from your personal user
account
• Maintain administrative rights to your business page
• Upload photos/video
• Market Research
• Through polling application
• Direct Target Marketing
• http://www.facebook.com/advertising/?src=fbj9
Twitter
• Microblogging
o
140 characters
• Anatomy of a Tweet
# = hashtag - used before a word
 #birding
o @ = direct message - used before a name
 @cccowman
o Shorten URL
 http://bit.ly
 http://www.tiny.cc
o
Nebraska Tourism - Twitter
http://twitter.com/nebraskatourism
Twitter Hashtag #birding
Twitter - texbirds
Blogs
•
•
•
•
•
Almost essential for small or niche business
Provides constant updates to customers
Drives traffic to your site
Creates “enthusiasts”
Easy to manage and setup
http://nebraskabirding.blogspot.com/
Blogs
• Easy to Create
o
o
o
http://wordpress.com
http://blogger.com
http://typepad.com
Import Blogs = Increase Effectiveness
YouTube
• YouTube
 Create a Profile
 Upload Videos
• Embed in website
http://www.youtube.com/user/NebraskaTourism
youtube
Get Started with Bird Watching
Extreme Bird Watching - Youtube
Podcasting
• Subscription based - RSS
o
o
Audio casts
Video casts
Video Episode
• Create video
o Upload to youtube.com
o
Upload to podcast
o
Link file to website
Flickr
• Upload Photos
o Utilize tags and descriptions
o Join Groups
• Embed photography into website
• Nebraska/Loess Hills Birds
o http://www.flickr.com/groups/nebraska_birds/
Flickr - groups
Flickr - groups
Flickr - groups
Link Flickr and Facebook
• Flickr
o Notify Facebook with a post to your newsfeed
when new photos uploaded
• Facebook
o Share Flickr photos with Facebook friends
Ning
RSS
• Real Simple Syndication
 http://en.wikipedia.org/wiki/Rss
o Blogs
o Podcasts
o News Stories
o Subscription based
RSS
• Readers
o Google Reader - http://www.google.com/reader
 Google Reader Help http://www.google.com/support/reader/
o Bloglines - http://www.bloglines.com/
o Newsgator - http://www.newsgator.com/
RSS
RSS
RSS subscribe
RSS Feed Reader
There is more to the “Social” story
• Many
social sites story
to
themore
"Social"
http://www.go2web20.net/
• Other social media to consider:
o Friendfeed
o MySpace
o Digg
o Delicious
o Toodledo
o LinkedIn
o
Before you get started
• What do I need?
• What am I using the site for?
• Who’s attention am I trying to get?
http://inc.com
More Questions
• Which sites?
• Who?
• Manage
• Access
• Personality
• How personal?
• Privacy settings?
http://inc.com
Things to Do
1.Comment on other’s posts
2.Ask questions in your posts
3.Post links and threads
4.Post relevant events
Four Steps for Social
Marketing Success
http://searchenginewatch.com/3635372
Promoting on Social Networks
DO
1. Make it compelling/benefit-based
2. Talk about new or unusual features
3. Include discounts or savings
DON’T
1. Don’t continually sell
2. Don’t fall short of the expectation that you’ve set
http://inc.com
Marketing Strategy
• Need a Social Networking/Media Strategy
o
o
Research customer
Determine time commitment
• Building relationships and reputations
• Adding value to conversations relevant to your
business.
• Analyze
o
o
o
What marketing worked well?
What marketing didn't work well or not at all?
Are there any standout reasons?
One Piece – Many Deliverables
Write content for blog
• Blog has RSS feed which goes to feed reader
• Announce the blog update on twitter which
automatically goes to Facebook
Create a video
• Post a link on website
• Upload to youtube
• Upload same episode to your ITunes podcast
Talk about different things - not just about
yourself! Make it 'interesting'!
Good Solid Content
• Make content relevant
• Get straight to the point
o First sentences in a paragraph
o Use bulleted lists
• Use facts and figures
o Reduced by 20% instead prices reduced
• Clear call to action
• Use terms and phrases
• Write 50% less than for print
• Write for “scan-ability”
Content is the number one reason
people come to our Web sites
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