Transcript ORGANIZING THE GGAC AT THE LOCAL LEVEL

ORGANIZING THE GGAC AT THE LOCAL LEVEL
ASHRAE’S GRASSROOTS GOVERNMENT ADVOCACY COMMITTEE
DEFINE THE ISSUE – QUESTIONS TO ASK
• What is the issue?
• Is this issue one of direct importance to ASHRAE? (i.e.: does
ASHRAE have an official position on the issue or a Public Policy
Brief?)
• Is it a local, state, provincial or national issue? combination?
• Is this a legislative issue? a regulatory issue? both?
• What are your goals? what do you want to accomplish?
DECIDE WHAT PUBLIC OFFICIAL(S) NEED TO BE
CONTACTED
• Are elected officials to a legislative body to be approached? (this could be
Congress, Parliament, County Commissioners, etc.)
• Are other elected officials to be approached? (i.e.: Governor, Mayor, Prime
Minister, etc.)
• Are local regulatory officials to be approached? (i.e.: code officials)
• Obtain contact information for all public officials to be contacted (name,
mailing address, business phone, business fax, business email)
IDENTIFY THE GROUP OF VOLUNTEERS
• Start with your local Chapter(s) members
• Consider members of allied organizations
• Look to local industry if the scope of the project is large (such as a
legislative “Day On The Hill” or a letter-writing campaign)
• Consider which members have a special interest in the issue
• Involve members who know officials that will be contacted
CHOOSE A CHAPTER “COORDINATOR”
• Consider who has an interest in the issue and the time to coordinate this effort
• It may or may not be the GGAC Chair
• Does the Coordinator have previous grassroots organizing experience?
• Several Chapters might wish to unite for maximum effectiveness
SCHEDULE A MEETING WITH THE VOLUNTEERS
• Explain the issue
• Remind everyone this is a volunteer advocacy effort, not paid lobbying
• Clarify the differences between advocacy and lobbying
• Provide assignments
• Answer questions
DO YOUR HOMEWORK –
GOALS, STRATEGY AND PLANNING
• Identify your supporters, opponents, “fence-sitters”
• Define simple, minimal and understandable goals
• Decide your strategy
• Make a plan that evaluates
Identify your…
Supporters?
1. Who are our supporters? (supporters can be industry,
organizations, members of the public or elected/appointed
officials)
2. Why are they supporting our position?
Identify your…
Opponents?
1. Who are our opponents? (opponents can be industry, organizations, members
of the public or elected/appointed officials)
2. What is the basis of their opposition?
3. What arguments do we have to soften their opposition/resolve or counter
their reasons for opposition?
Identify your…
People/organizations who may be “on the fence” that could be
influenced?
1. Who are the fence sitters?
2. What would it take to at least keep them “on the fence” if we
cannot get them to support our position?
Define simple, minimal and
understandable goals
Are they…
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Quantifiable
Realistic
Specific
Pertinent
Timely
Clear and Concise
Decide your strategy
Does it …
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Help achieve goals?
Use allies?
Minimize opposition?
Stick to the issue?
Have an assessment tool to measure success?
Make a plan that evaluates …
• Volunteer strength
• Who is/are the target(s)
• Approaches (i.e.: direct contact, letter writing, social media, etc.)
• Action steps
ENGAGE IN ADVOCACY
GO OUT AND DO IT! 
Go into action using the plan, strategy and goals identified above
EVALUATE YOUR ACTIVITY WHEN COMPLETED
FOR SHORT-TERM ADVOCACY
1.
2.
3.
4.
5.
6.
How are we doing?
Did we stick to the goals?
Did the volunteers achieve their individual goals?
What worked?
What didn’t work?
What can be done next time to improve effectiveness?
EVALUATE YOUR ACTIVITY WHEN COMPLETED
FOR LONG-TERM
1.
2.
3.
4.
5.
OR
ONGOING ADVOCACY
How are we doing?
Are we sticking to the goals?
Are the volunteers achieving their individual goals?
How can/should we be more effective?
How can we monitor our progress to make sure we are sticking
to our goals/message?
6. How can we adjust or adapt our strategies to changing ground
conditions?
THANK THE OFFICIAL(S) YOU CONTACTED AFTERWARDS
• Follow up with a thank you letter – this should be mailed rather
than emailed
• Make sure the thank you letter is positive even if the official did
not help us achieve our goal(s) – keeping it civil improves chances
of gaining a favorable audience on future issues
Resources
• Regional Vice Chairs
• Other Chapter GGAC Chairs
• Society Staff Liaison (Jim Scarborough [DC Office],
[email protected])
• ASHRAE Government Affairs website
(http://www.ashrae.org/government-affairs)
Current Society GGAC Leadership
GGAC EXECUTIVE COMMITTEE
• Chair – William Bahnfleth
([email protected])
• First Vice Chair – Tom Phoenix
([email protected])
• Second Vice Chair – Rob Craddock
([email protected])
• Communications Coordinator – Vikram Murthy
([email protected])
• Consultant – Keith Reihl
([email protected])
Current Society GGAC Leadership
GGAC EXECUTIVE COMMITTEE
• Chair of Members Council – Tim Wentz
([email protected])
• Chair of Tech Council – Jim Vallort
([email protected])
• Chair of PubEd Council – Chuck Gulledge
([email protected])
• Ex Officio/Society Treasurer – Bjarne Olesen
([email protected])
• Ex Officio – Erich Binder
([email protected])