Transcript Orange County Convention Center Orlando, FL June 3

International Communications
Industries Association
Press Briefing
February 11, 2005
Agenda
ICIA 2005 Market Forecast and InfoComm Preview
- Randy Lemke, Ph.D.
Executive Director, ICIA
Intrepid’s New Experiential Kamikaze Exhibit and
Tour
- Glenn Polly
President, VideoSonic
Everything AudioVisual
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The International Communications Industries Association
(ICIA)
Since 1939, association for the audiovisual (AV)
communications industry
3,200 members in 60 countries
Provider of pro AV education and certification
Offices in U.S., Europe, Asia, and Australia
Tradeshows in U.S., Europe, China and Southeast Asia
ICIA Serves $19 Billion AV Industry
• The AV industry produces revenues of $18.9
billion a year in North America*
• The industry is projected to grow at a rate of 9.6
percent annually over the next five years
* Source: ICIA Market Definition and Strategy Study 2004
Technologies, Systems and
Services
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Visual and data display
Video production
Control Systems
Audio systems
Remote video and web conferencing
AV in Business
AV in Training & Education
AV in Museums
AV in Government
AV in Healthcare
AV in Retail
2005 Market Forecast Survey
North America
Methodology
• ICIA/ICIF sponsored survey
• Survey conducted October-December 2004
• Survey of Dealers and Independent Design
Consultants
• Follow-up survey done for European
comparisons
Projected Total Gross Revenue
2005
$3,500,000
$3,000,000
$3,000,000
$2,700,000
Total Gross Revenue
$2,505,751
$2,500,000
North
America
$2,000,000
$1,500,000
$1,000,000
$500,000
$2003
2004
2005 (forecast)
Projected Net Profit %
12.1%
14.00%
12.00%
9.1%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
2004
2005
Financial Changes 2005-2007
71%-83% anticipate gross revenue and net profits to increase over the next 3
years
80%
78%
76%
70%
60%
50%
Increase
Remain the Same
Decrease
Not Sure
40%
30%
16%
20%
14%
6%
10%
6%
2%
2%
0%
Gross Revenue
Net Profit
Involvement in Vertical Markets
84% / 80% in Business/Corporate, Higher Education, Hotels and Restaurants
84%
75%
80%
North America
50%
48%
46%
46%
Financial institution
52%
Government/Military
60%
Worship/religious
institutions
70%
40%
30%
20%
10%
Hotel and
Restaurant
Education
(college/university)
0%
Business/corporate
% involved to any extent
90%
High Importance Markets 2005-2007
Business/Corporate, Higher Education most important to future business growth
NA
Education
(college/university)
45%
Business/corporate
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
High importance to business growth over the next three years
Entering New Markets 2005-2007
57% expect to enter new vertical markets in the next three years
Unsure
12%
Definitely not
2%
Probably not
31%
Yes, perhaps
30%
Yes, definitely
27%
0%
5%
10%
15%
20%
25%
30%
Plans to enter new markets next three years
35%
Growth Markets
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Residential
Retail and Digital Signage
Security
Healthcare
Legal
Military
Webcasting
Why AV: The Power of Sight and
Sound
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Solves communication challenges
Efficient information dissemination
Improves educational process
Improves command, control and security
functions
Industry Trends
• Challenges for ProAV firms
– IT firms entering the AV marketplace
– Margin erosion in proAV products
Industry Trends
• Opportunities
– Increased use of conferencing and
collaboration
– Integration of AV systems into IT environment
– Growth in residential market
– Greater use of AV in retail/digital signage
For More Information
www.infocomm.org/marketintelligence
InfoComm Overview
10,000 Technologies at InfoComm
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Display and Projection
Audio Systems
Videoconferencing
Streaming Media
Digital Signage
Residential Systems
Lighting and Staging
Controls and Interfacing
700 Exhibitors - Major Brands
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Bose
Casio
Crestron
Extron
Hitachi
Honeywell
Mitsubishi
Panasonic
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Philips
Polycom
Samsung
Sanyo Fisher
Sharp
Shure
Sony
Tandberg
25,000 Attendees from the AV
Industry
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AV manufacturers
AV dealers, systems integrators and installers
Rental & staging companies
Independent consultants
Production companies
Presentations professionals
End users in business, education, government
200 Courses at InfoComm
Basic, Intermediate and Advanced Courses on:
• Audio
• Conferencing
• Design
• Display/Projection
• Rental and Staging
• Systems Integration
• Residential
Beyond Exhibits and Education
Large Venue Display Gallery
Demonstrations…
Themed pavilions
• Audio
• Streaming Media
• Digital Signage
• Conferencing
• Lighting/Staging
• Residential
• Presentations
Off-site Tours
• Behind-the-Scenes AV
Technology Tours
– Fashion Show
– University of Las
Vegas
– Wynn Resort
– Cirque du Soleil’s “O”
Special Interest Conferences
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Insight Media
EduComm
Digital Cinema Report
IMCCA (Interactive Multimedia Collaborative
Communications Alliance)
• T3 – Church Production Magazine’s Technical
Training Tour
• Media Communications Association International
• MCG
International Buyer Program
• InfoComm supported and promoted by U.S. Department
of Commerce
• Earned due to:
– Show’s export potential
– International interest
– U.S. exhibitor offerings
InfoComm: Where Business Happens
“The Information Communications Technology
Marketplace”
International Communications
Industries Association
Press Briefing
February 11, 2005