Transcript Document
OUTLOOK 2007 Rachel J. Roginsky, ISHC [email protected] 164 Canal Street Boston, MA 02114 ~ 617/722-9916 www.pinnacle-advisory.com NATIONAL LODGING MARKET Total U.S. Monthly Room Supply – Seasonally Adjusted January 1989 to April 2006 4.4 Million Rooms CAGR 0.8% 3.1 Million Rooms 150,000,000 140,000,000 CAGR 3.5% Seas Adj 130,000,000 120,000,000 110,000,000 100,000,000 CAGR – 2.065% 90,000,000 1989 1991 Source: Smith Travel Research 1993 1995 1997 1999 2001 2003 2005 Total U.S.Monthly Room Demand – Seasonally Adjusted January 1989 to April 2006 90,000,000 6.1% Peak CAGR – 2.7% 80,000,000 70,000,000 CAGR – 2.061% 60,000,000 Seas Adj Monthly Average 50,000,000 1989 1991 Source: Smith Travel Research 1993 1995 1997 1999 2001 2003 2005 Total United States Occupancy Percent 2002 – 2007P 70 65 64.4 64.8 63.1 61.3 60 59 59.2 2002 2003 55 Source: Smith Travel Research 2004 2005 2006P 2007P Total United States ADR Percent Change 2002 – 2007P 8.0 6.0 6.7 6.5 2006P 2007P 5.4 4.1 4.0 2.0 0.1 0.0 -2.0 -1.5 2002 2003 Source: Smith Travel Research 2004 2005 Total United States RevPAR Percent Change 2002 – 2006P 10.0 7.8 8.5 8.9 7.1 5.0 0.4 0.0 -2.7 -5.0 2002 2003 Source: Smith Travel Research 2004 2005 2006P 2007P No rfo lk- De VA tr o it, St Bea MI .L ch ou , is, VA M O Da , IL l Na la s, TX sh vi lle ,T De N nv e Un r ite , C O d St Ch a te ica s At go , la n t IL a Bo , G A st on Ho , M Ta ust A o m pa n, T X -S M t. P in n- ete S Ph t Pa o Ne en ul w i O x, A rle Z an Ph Se s , L a A ila de ttle, ph W A ia W ,P as A hi O -N rl Sa ngt on an d J n , Fr o an DC , F -M L -S an DVA M a Sa te o, n CA An M Di i e a ah go ei mi,C m H - S iale A ah LA a nt , -L a A FL on na g , Be C A ac Ne h, w CA Y O ah or k, o Is N Y la nd ,H I Top 25 Market Areas – Occupancy Percent 2005 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Source: Smith Travel Research H ou st on ,T D X al N as as , T hv X ill A e, T tla S N n t. Lo ta, G ui A s, M O D , IL et ro N or i fo De t, M lk n I v -V A er , C B ea O c h M , in V n A Ta -S tP m pa a - S ul t. U P ni et te e d S ta O A rla tes na nd he im Se o, F L - S att a n le, W ta A A na , P P C h hi la oen A de LA ph ix, ia AZ -L on , P A g Be - N ac J h C ,C hi A N e w ca g o O rle , IL S an a S Fr an ns, an L D - S ieg A an o, C M M A a ia m teo i-H , ia CA W l e as ah hi B os , FL ng t to n, on, M D A C -M O ah D o Is VA N la n ew d , Yo HI rk ,N Y Top 25 Market Areas – Average Daily Rate 2005 $250.00 $200.00 $150.00 $100.00 $50.00 $0.00 Source: Smith Travel Research H ou st on ,T D X al l a N a s s, T hv X ille A , TN tla S n t. Lo ta, G ui A s, M O , D e t IL ro N or it, D fo e n MI lk ve -V r, A C B ea O M ch, in V Ta n-S A tP m pa a - S ul t. U P ni et te e d S t at O A es rla na nd he o, S im e FL - S att a n le, W ta A A na ,C P P h hi la oen A de LA p ix , -L h ia AZ ,P on A g Be - N ac J h, C C h A N e w ica g o, O rle S IL an a S an ns Fr an D , LA ie -S a n go M , CA M at ia e m i-H o, C ia W le A as ah hi B ,F o ng L to sto n, n, M D A C O ah MD -V o Is A la N e w nd, Yo H I rk ,N Y Top 25 Market Areas – RevPAR 2005 $250.00 $200.00 $150.00 $100.00 $50.00 $0.00 Source: Smith Travel Research Key 15 Markets RevPAR Percent Change April 2006 YTD Year-over-Year Chicago 20.0 Dallas 17.8 Atlanta 17.6 Honolulu 16.6 San Francisco 15.5 Boston 12.4 Phoenix 11.6 Miami 11.5 Top 25 Markets 11.1 San Diego 10.7 Los Angeles 10.0 New York 9.9 Total US 9.0 All Other Markets 7.5 Orlando 7.2 Philadelphia 3.5 Washington 2.4 0 Source: Smith Travel Research 5 10 15 20 25 SUBURBAN BOSTON LODGING MARKET Suburban Boston Occupancy 1996 - 2005 80.0% 69.4% 71.1% 73.3% 69.9% 70.0% 70.0% 61.3% 60.0% 58.3% 58.5% 59.7% 2004 2005 54.8% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 1996 1997 1998 1999 2000 2001 2002 Source: Smith Travel Research/Pinnacle Advisory Group 2003 Suburban Boston Average Daily Rate 1996-2005 $125.00 $107.73 $98.30 $100.00 $102.08 $105.13 $94.68 $90.32 $96.13 $90.71 $92.22 2003 2004 $81.51 $75.35 $75.00 $50.00 $25.00 $1995 1996 1997 1998 1999 2000 2001 Source: Smith Travel Research/Pinnacle Advisory Group 2002 2005 Suburban Boston RevPAR 1996 - 2005 $100.00 $79.31 $75.00 $68.71 $69.16 $65.11 $64.22 $56.57 $55.70 $49.89 $53.93 $53.93 $50.00 $25.00 $1996 1997 1998 1999 2000 2001 Source: Smith Travel Research/Pinnacle Advisory Group 2002 2003 2004 2005 Suburban Boston Supply and Demand 1999 - 2005 10,000,000 8,000,000 6,000,000 4,000,000 Supply Dem and 2,000,000 0 1999 2000 2001 2002 2003 Source: Smith Travel Research/Pinnacle Advisory Group 2004 2005 Suburban Boston Occupancy YTD May 2004 - 2006 58.0% 55.4% 56.0% 54.0% 52.0% 53.4% 51.7% 50.0% 48.0% 46.0% 44.0% 42.0% 40.0% 2004 2005 Source: Smith Travel Research/Pinnacle Advisory Group 2006 Suburban Boston Average Daily Rate YTD May 2004 - 2006 $100.00 $97.85 $98.00 $96.00 $94.00 $92.86 $92.00 $90.00 $89.02 $88.00 $86.00 $84.00 2004 2005 Source: Smith Travel Research/Pinnacle Advisory Group 2006 Suburban Boston RevPAR YTD May 2004 - 2006 $56.00 $54.23 $54.00 $52.00 $49.63 $50.00 $48.00 $45.96 $46.00 $44.00 $42.00 $40.00 2004 2005 Source: Smith Travel Research/Pinnacle Advisory Group 2006 Suburban Boston New Supply 2006 •Hilton •Hampton Garden Inn – Plymouth – 130 Rooms – May Inn and Suites – Plymouth - 122-rooms – August •Residence Inn – Marlborough – 112 Rooms - October •Residence Inn – Norwood – 96 Rooms – November Source: Pinnacle Advisory Group Source: Pinnacle Advisory Group Suburban Boston 2006 •Improving Economy •Stronger Office Market •Limited New Supply •Compression Suburban Boston Projections 2006 2005 2006 Change Occupancy 60% 62% 3.9% Average Rate $96.13 $100.94 5.0% RevPAR $57.39 $62.58 9.0% Source: Pinnacle Advisory Group Suburban Boston 2007 •Limited New Supply •Slightly less Compression •Improved Economy •Conversions Suburban Boston Projections 2007 2006 2007 Change Occupancy 62% 63% 1.6% Average Rate $100.94 $105.98 5.0% RevPAR $62.58 $66.77 6.7% Source: Pinnacle Advisory Group BOSTON CAMBRIDGE LODGING MARKET Boston / Cambridge Occupancy 1989-2005 79% 80% 77% 75% 78% 79% 78% 76% 78% 75% 74% 75% 72% 74% 72% 72% 70% 70% 69% 68% 65% 60% 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: Pinnacle Advisory Group Boston / Cambridge ADR 1989-2005 $225.00 $200.00 $175.00 $150.00 $125.00 $199.74 $190.28 $181.34 $176.65 $175.20 $165.98 $165.04 $161.15 $154.01 $143.58 $132.93 $125.03 $118.72 $113.92 $114.11 $117.35 $115.96 $100.00 $75.00 $50.00 $25.00 $1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: Pinnacle Advisory Group Boston / Cambridge RevPAR 1989-2005 $175.00 $156.80 $145.37 $137.79 $150.00 $127.31 $125.00 $111.99 $103.69 $96.27 $100.00 $82.16 $87.85 $78.85 $82.02 $125.85 $119.16 $131.22 $122.66 $108.12 $88.01 $75.00 $50.00 $25.00 $1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: Pinnacle Advisory Group Boston / Cambridge Supply and Demand 1989-2005 8,000,000 7,000,000 6,000,000 Supply 5,000,000 Dem and 4,000,000 3,000,000 Source: Pinnacle Advisory Group 20 0 5 20 0 4 20 0 3 20 0 2 20 0 1 20 0 0 19 9 9 19 9 8 19 9 7 19 9 6 19 9 5 19 9 4 19 9 3 19 9 2 19 9 1 19 9 0 19 8 9 2,000,000 Boston / Cambridge Occupancy YTD May 2004-2006 75.0% 70.0% 68.3% 68.6% 2004 2005 72.6% 65.0% 60.0% 55.0% 50.0% 45.0% 40.0% Source: Pinnacle Advisory Group 2006 Boston / Cambridge ADR YTD May 2004-2006 $163.36 $165.00 $160.00 $155.00 $150.00 $149.04 $146.66 $145.00 $140.00 $135.00 2003 Source: Pinnacle Advisory Group 2004 2005 Boston / Cambridge RevPAR YTD May 2004-2006 $135.00 $131.06 $130.00 $125.00 $120.00 $112.06 $115.00 $110.00 $105.00 $101.78 $100.00 $95.00 $90.00 2004 Source: Pinnacle Advisory Group 2005 2006 Boston / Cambridge Change In RevPAR 1996 – YTD May 2006 20.0% 14.4% 15.0% 10.0% 8.0% 17.0% 14.5% 9.7% 8.7% 5.9% 2.6% 5.0% 0.0% -5.0% -10.0% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 YTD -6.3% MAY -15.0% -20.0% -25.0% Source: Pinnacle Advisory Group -14.9% -18.8% Boston / Cambridge Change In RevPAR By Market Area 2005 9.0% 8.0% 7.0% 6.0% 5.0% Occupancy 4.0% Avg Rate 3.0% RevPAR 2.0% 1.0% 0.0% -1.0% Back Bay Downtown -2.0% Source: Pinnacle Advisory Group Other Cambridge Boston / Cambridge Change In Performance By Market Area YTD May 2006 25.0% 20.0% 15.0% Occupancy 10.0% Avg Rate RevPAR 5.0% 0.0% Back Bay Downtown -5.0% Source: Pinnacle Advisory Group Other Cambridge Boston / Cambridge New Supply 2006 •Westin Headquarters Hotel – Waterfront – 790 Rooms – June •Intercontinental – Downtown - 424-rooms - November Source: Pinnacle Advisory Group Boston / Cambridge New Supply 2007 •Charles Street Jail – Beacon Hill – 308 Rooms - May •Renaissance – 477 Rooms – Waterfront District – December Source: Pinnacle Advisory Group Boston / Cambridge Demand Factors Continued Strong Corporate Growth Anticipated 2006 Record Convention Year 2007 Slightly behind 2006 Winter Advertising Campaign will help off-season Leisure Source: Pinnacle Advisory Group Boston / Cambridge Average Rates Strong increases in other national markets Momentum Luxury from 2006 Likely to Carry-Over to 2007 Orientation of New Product Will Help Large Citywides and Continued Strong demand will Help Compression Source: Pinnacle Advisory Group Pinnacle Operator’s Survey 2007 Outlook • Several Regional Executives • 5-7% RevPAR Growth Source: Pinnacle Advisory Group Boston Cambridge Projections 2006 2005 2006 Change Occupancy 75% 78% 4.1% Average Rate $175.20 $192.72 10% RevPAR $131.22 $150.32 14.6% Source: Pinnacle Advisory Group Boston Cambridge Projections 2006 2006 2007 Change Occupancy 78% 77% -1.2% Average Rate $192.72 $204.94 6.3% RevPAR $150.32 $157.94 5.1% Source: Pinnacle Advisory Group PINNACLE ADVISORY GROUP 164 Canal Street Boston, MA 02114 ~ 617/722-9916 238 South State Street, Newtown, PA 18940 ~ 215/579-1804 3418 Norfolk Street, Pompano Beach, FL 33062 ~ 954/786-2019 www.pinnacle-advisory.com