PROMAG - Petra Christian University
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Transcript PROMAG - Petra Christian University
PROMAG
Kelompok :
Amelinda Rosita (32412002)
Lily Iman Wijaya (32412030)
Silviana Shenjaya (32412046)
Agnes Sari (32412075)
Novilia Purnama (32412106)
PROMAG Advertisement
ABOUT PROMAG
Promag has been trusted by consumers since
1971
Produced by PT. Kalbe Farma, Tbk which is
one of the biggest pharmacy in Indonesia
(certified with ISO 9001)
Function : To help relieve heartburn
symptoms, gastritis, stomach ulcer, dus
denum ulcer and peptic ulcer.
Dominating 80% market share (obat maag) in
Indonesia (source : Ac Nielsen January 2009)
PRODUCT TYPE
Promag
Chewable Tablet
Promag
Liquid Sachet
Double
Gazero
Action
TOP BRAND
For being a top brand, needs a
strong and consistent
commitment that and hard work.
Especially from top management
and all the staff.
PROMAG VS Other Products
Index
Brand Share
Total Satisfaction Score
6
promag
mylanta
waisan
promag
4
mylanta
2
0
waisan
promag
mylanta
waisan
STRATEGY
Product
Promotion
STRATEGY
Place
Price
PRODUCT
Have
high quality ingredients
Create new inovation (about formula)
Easy to consume
Help neutralize the acid in your stomach
PRICE
Affordable
See
price to everyone
this :
Mylanta 4900/10tablet
Promag 5000/12tablet
PLACE
You
can found it everywhere, such as :
supermarket, mall, drugstore, and
traditional market.
PROMOTION
Their
Lines : “Bila sakit maag menyerang,
segeralah minum Promag
Their Brand Ambassador :
Dude Herlino & Dedi Mizwar
Speciality
Have
a unique composition and good
formula, Promag work quickly neutralize
the excess of acid in the lever.
Promag available in anywhere
Can be consumed easily
AWARD
Conclusion & Advice
PROMAG
become a leader because they’re able to
keep the brand existence, prioritize communication
through advertisement, never stop create value and
innovation
PROMAG need to keep their guard on because their
strongest rival, Mylanta. Their market rate raised
around 4% compared to last year