Transcript Diapositiva 1

PERU
PERU
History
Peru was a center
of the powerful Inca
Empire until Spanish
conquistadores
invaded
in 1532. Peru then
became the richest
And most powerful of
the Spanish colonies.
Language
Peru has two
official languages:
Spanish and Quechua
(an Ameridian
languages). Besides
Quechua, another
Indian Language,
Aymara, is widely
spoken in the
southern highlands.
Religion
The spanish brought Roman
Catholiscm to Peru., and over 90 percent
of the population is considered Catholic.
About 5 percent belong to various
protestant faiths.
Demographics
Nearly one-third of Peru´s twentythree (1993 estimates) people live in the
Lima area. Aproximately 40 percent of
the population is under fifteen years old.
Business Practices
 Peru like many
southamericans write the day
first, then the month, then
the year (e.g., December 3,
1999, is written 3.12.99).
 Appointments should be
schedules in the morning,
and they might invite you to
lunch.
 Business are open six days a
week, business hours
generally run from 8:00 A.M.
to 5:00 or 6:00 P.M.
Negotiating
 Include variety of material in
your presentations. (attractive
graphics, computer
demonstrations, etc).
 Be prepared to discuss all
aspects of the contract currently
rather than discussing individual
aspects, be preparef for
seemingly extraneous data to be
reviewed, and re-viewed.
 Ask questions, avoid
confrontations.
Peruvians may be more
comfortable discussing their
Spanish heritage than their
indian background.
Have your business card and
all company materials printed
in both Spanish and English.
Businness Entertaining
 Discuss business over dinner is not
common.
 Most dinners invitations will be for 9:00
P.M., which means dinner will probably
be served around 10:30 P.M. Arrive 30
minutes late and stay 30 minutes after
dinner ends.
 Stay at first-class hotel. Fell free to use
it to host a meeting. (Be careful not to
touch anything metal when taking a
shower, since shower heads are
connected to electrical units.
Time
 Peru is five hours
behind Greenwich
Mean Time
(G.M.T.-5), or the
same as U.S.
Eastern Standard
Time.
Protocol
Greetings
 Men and women shake
hands both in greeting
and parting.
 Once a friendship has
been established, men
greet each other with a
hug, and women may
kiss one another on the
cheek.
Gestures
 Peruvians communicate in
close proximity, when they
stand nearby do not back
away.
 Crossing your legs by resting
the ankle of one leg ont he
knee of the other is
inaproppiate, however you
may cross your legs at knee.
 When eating out, be sure to
rest both hands on the
table, rather than leaving
one in your lap.
“I´m thinking” is represented by
tapping your head.
“Go away” is shown by holding your
hand flat and flicking the fingers
toward the irritation.
“Pay me” is signified by an eyebrow
raise, or by sweeping your hand
toward your body.
Gifts
 A gift with a significant
connection to your home
state will be
remembered.
 Giving a gift in the first
meeting is not required,
instead buy lunch for
your prospect to cement
the relationship.
When invited to home, bring wine,
whiskey or other liquors,
chocolates. Bring gifts for children:
U.S. university T-shirts, caps,etc.
Avoid sending thirteen of anything,
any purple or black objects (which
have connotations of religious
ceremonies), knieves or
handkerchiefs.
Dress
 For business meetings
always dress in formal,
well-tailored suits.
 Invitations to official
parties normally require
tuxedos and cocktail
dresses or evening gowns.
 Foreigners should not wear
native indian clothing,
even if they intend to
honor the local culture.