IAB Town Hall Meeting June, 2010
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Transcript IAB Town Hall Meeting June, 2010
IAB
Town Hall Meeting
6/7/10
Industry
Deb
IAB Town Hall
Agenda
Who we are…(10 min)
Where we’ve been…(5 Min)
2009/2010 accomplishments
Ongoing activities
• Monthly Calls
Where we’re going…(25 Min)
What is the IAB?
Leadership Introductions
New Award(s)
Enterprise Transformation
Next Great Idea – Marketing the IE Profession (Bill)
Q&A
Deb
What is the IAB?
• IIE Winning & Growing
• Industrial Engineering Profession
Winning & Growing
• IIE Practitioners Winning and
Growing
You can succeed best and quickest
by helping others succeed…
Deb
IAB Leadership Team
Deb Laudenslager
• 2008/2009 Chair
Past Chair
Kazuo Takeda
• 2009/2010 Chair
Bill Tolo
• Chair Elect
Deb
Deb Laudenslager
The Hershey Company
Industrial
Engineering
Manufacturing
Finance
Industrial
Engineering
Manufacturing
Education
• B.S. IE (Penn State University)
Director
Industrial
Engineering
Position
Production
Manager
Part Time
Business
Analyst
Manufacturing
Manager
Corp IE
Front Line
Supervisor
Plant
IE
Corporate
IE Co-OP
•
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•
Professional / Community
IIE: Industry Advisory Board, VP Technical
Networking, SEMS Board Member
IE: External Advisory Board, Penn State WISE
Junior Achievement Classroom Teacher, Young
Women’s Symposium Facilitator
Mentor: Hershey Women’s Council, Mentornet
Organizational Movement
Deb
Kazuo Takeda
Disney
Technical
Non Broadcast
TV
Animation
United Parcel Service
Education
• Bachelors (Long Beach State Univ.)
• MBA -2012 (Univ. Redlands)
Disneyland
Manager
(FOS IE)
Prgm Mgr
(IE)
Mgr H-STV
(US/Asia)
A. Producer
(Animation)
Position
Manager
Mgt Srvr
(Air IE)
Pln Mgr
(IE)
Supervisor
(Pkg IE)
(Westinghouse)
Auditor
(CATV)
Technician
(Electronic)
Mechanic
(Exotic Cars)
Technician
(Electronic)
•
•
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•
Professional / Community
IIE: Industry Advisory Board, National
Leadership Council, Sr. Board Member
IE: Industry Advisor; USC, Cal Poly Pomona
Special Effects Director; FCRT
Director of Team Managers; Cal Wave Hockey
Organizational Movement
Kaz
Kazuo ‘Kaz’ Takeda
IAB Chair 2010
Manager
Industrial Engineering
Anaheim, CA
Work:
714-781-1475
Email: [email protected]
Recent Work Experience
• United Parcel Service: 1988 - 1998
• Program Manager; Pacific Region
• Planning Manager; Pacific Regi9on
• Management Supervisor; S.Cal District
• Telescreen Inc.: 1986 - 1999
• Manager, A. Producer
• Starspur Inc.: 1984 - 1986
• Manager; Home Satellite Antenna Positioners
• Westinghouse / Storer CATV: 1982 - 1984
• Manager; CATV Sales
• Auditing
• Misc: ~ 1982
• Electronic Technician
• Exotic Car Electrical Mechanic
• Paper Boy
Education
IIE Experience
• Industry Advisory Board: 2006 – Present
• National Leadership Committee: 2006 - Present
• ASVP: 2008 – Present
• Chapter Development Fund Chair: 2008 - Present
• Western Region VP: 2006-2007
• Local Chapter: 1991- Present
• Secretary/Treasurer : 2004 – Present
• Sr. Board Member: 2001 – Present
• Past Chapter President: 1996
Community
• Industry Advisory Board
• USC
• Cal Poly Pomona
• California Wave Hockey Club
• Director of Managers
• Fullerton Children’s Repertory Theatre
• Special Effects Director
Interests/Fun Facts
Motorcycle rider, hockey, two kids in college, home
improvement projects
• University of Redlands: MBA 2011
• Cal State Long Beach: BA 1981
7
Bill Tolo
PF&D
RCA
Teledyne
Unisys
Education
• Bachelors (University of Missouri)
• MA - Leadership (Augsburg
College)
Principal IE
Position
(Printed
Circuits)
Sr. IE
Best
Buy
Marshall Field’s
Target/Macy’s
PIC
(Finance)
Sr.(IE)
Logistics
PF&D
Services
Principal
(LLC)
Retail/Store
(IE)
Merch.
Flow
Manager
Distribution
(IE)
(Asset Refurb)
IE
(Mainframes)
Mfg.
Engineer
(Television)
Mfg.
Engineer
(Video Disc)
Mfg. IE
(IBM
PCJr)
•
•
•
•
•
IIE Experience
IIE Industry Advisory Board
IIE Board of Trustees / SVP Chapters
IIE Annual Conference Solutions CoChair
IIE SWS Board
IIE Twin Cities Chapter 38 President
Organizational Movement
Where have we been?
IIE Winning & Growing:
“PRACTITIONERS HELPING IIE”
Conference Input/Support: IAB Track, Moderator for Executive
Roundtable, Panelists, Speakers
Awards: Nominate Award Candidates
Misc. Support/Input
Advertising on a National Level
Strategic Partnerships with Organizations
Strengthening Chapter Connections
Helping Sr. IIE Chapters
How can IIE affect successful networking?
Kaz
Where have we been?
IE Profession Winning & Growing:
“IAB HELPING TO GROW THE PROFESSION”
• YouTube Video Contest (2007 and 2010) – raise
awareness to kids on the IE profession using current
social media
• “What is an IE” Presentation – created to raise
awareness on the IE profession to students
• Marketing the IE Profession – Under Construction
Kaz
Where have we been?
IE Practitioners
Winning & Growing:
“IIE HELPING TO PRACTITIONER’S”
Awards
Nominate Award Candidates
IAB Middle Career Leadership Award (New)
Enterprise Transformation Award (New)
Provide Input to IIE: (to ensure that IIE is meeting industry members
needs in the following areas)
Conference Content, Website Content, Training Offerings
Kaz
New Conference
Enterprise Transformation
Donna
IAB the Next Great Idea
“Marketing the IE Profession”
What is the task?
• Get the message out of what IE’s do to Non-IIE members.
• Not one single message, but many messages based upon
the audience.
• Focus on execution, getting the word out not on honing
the message.
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Why should we do this?
• IEs are not well known to the general population about
who we are and what we do.
• IEs are critical to the survival & revival of American
industry in the global economy.
• IEs should be recognized as subject matter experts
outside our IE community.
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
What is the Opportunity?
• Market within industry about IE
• Market to other engineering disciplines about IE
• Market to Re-engineered IEs (Lean, Six Sigma, etc.)
about IE
• Market within the academic community (grade school,
high school, college) about IE
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
What are the Goals?
• Baseline is zero. Start where we are now.
• 5oo followers on IIE IAB social networking site by 2011
(LinkedIn).
• Begin with current Yahoo IAB membership
• Recruit at IIE Annual Conference (Town Hall)
• Generate hits, touches, impressions, comments, or event
attendees.
• 2,500 in 2010; 5,000 in 2011; 10,000 in 2012
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Project Scope: Market to non-IIE members
• Maintain the IIE Brand
• Hippocratic Oath: “Do No Harm”
• Supported by IIE HQ but independent
• Do not compete with IIE but complement
• Ideally convert “followers” to IIE members
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Project Plan
• Develop IIE IAB social networking identity
• Name , Logo, Website
• Poll of IE stakeholders to for a baseline metric.
• What do they know about IEs and what we do?
• Develop a tool kit of marketing materials
• Specific initiatives based upon member interest
• Bring other IIE groups w/ common goals
• Ask for specific help to implement “The Plan”
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Team:
• All IAB members
Advisory Committee:
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Lisa Clausen
Hans Demmel
Tom Meaders
Steve Snelling
Kaz Takeda
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Next Steps
• Name LinkedIn Group
• Include IE in group name?
• Straw Poll
• Generate Group Discussion Topics?
• Take Away
• Join the IAB LinkedIn group
• Participate in the Group Discussions
• Show Status Updates on LinkedIn
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Name our LinkedIn Group
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Leading name “IE Industry Network”
“Improving your Industry”
“Better Business through Engineering”
IE Practitioner COI (Community of Interest)
IE Practitioner Network
Practitioner Community of IE
Other names?
Bill