Transcript Document
OVERVIEW • Owned/operated by Alister Purbrick, 2nd generation winemaker/owner of Tahbilk • High end tier of the Four Sisters family • Established 2012 • Small batch, single vineyard wines sourced from premium winegrowing regions • Offerings vary each year depending on where the parcels of premium quality fruit are discovered VICTORIA • Located in southeastern Australia • Comprises ≈15% of Australia's total wine production • Most densely populated state with 500+ wineries • Diverse areas ranging from wet, temperate climates to snow-covered alpine areas • Chardonnay, Shiraz, and Pinot Noir dominate VINEYARDS King Valley, Victoria • Originally settled by Italian migrant families • Gentle sloping vineyards, typically north and north-east facing • Soil types: deep red clay loams with good drainage and high fertility Geelong, Victoria • Premier winegrowing region of Victoria • Boasts historical roots back to the 1800’s • Cool, maritime climate • Sandy loam soils, basalt plains, river loams, and rich volcanic soils WINES Sibling Rivalry Pinot Gris Region: King Valley, Victoria 100% Pinot Gris Sourced from one of the most elevated vineyards in King Valley Cool ripening conditions produce fine acids, intense flavors 93 Points & Highly Recommended - James Halliday WINES Sibling Rivalry Pinot Noir Region: Geelong, Victoria 100% Pinot Noir Cool climate, coastal fruit Highly respected wine growing region Silky flavors and gentle tannins 90 Points and Highly Recommended -James Halliday SELLING STRATEGY • Share the brand focus on small batch, single vineyard wines • Note the connection to Tahbilk • Highlight good score coming from Australia • Competitive Benchmarks – Fetish – Mitolo Jester – Leeuwin Estate Siblings – Jim Barry SUPPORT MATERIAL Brand One Pager Fact Sheets Sell Sheet Acclaim Fliers Shelftalkers Tasting Kits SUMMARY Small batches of high quality wines Sourced from some of Victoria’s premium wine growing regions Born from a desire to make small batch, single vineyard wines Consistently good scores with critics Goal to make fresh, spontaneous, fun wines