Transcript Document
Overview Historical winegrowing dating back to the thirteenth century Long reputation for producing some of the best wines in Orvieto First wines introduced in 1978 Stunning estate property with vineyards planted 1,050 – 1,100ft above sea level Name synonymous with innovation and quality Umbria, Italy The “green heart” of Italy Characterized by rolling green hills and historical towns Lush and sparsely populated land Ancient winemaking culture Soils vary from rock, fossils, sand, and clay Moderate maritime climate Umbria Orvieto doc Stunning photogenic medieval city atop a mountainside Most celebrated Umbrian sub region All wines produced receive the “Classico” DOC Tufa soils enriched by volcanic detritus Famous for delicate, crisp, fruity, floral white wines Grechetto & Trebbiano are the most used varietals Orvieto doc Vineyards New varieties and clones continually tested Modern and sustainable vine-growing practices Banned insecticides and chemical weeding Use mechanical and manual hoeing of the soil Exclude all artificial and non-biodegradable material Unique soils made of former seabed rich in fossils, shell, sand, clay Vineyards Soil Our Winery All equipment and machinery are technologically advanced Cellars computerized for controlling fermentation and temperature Impressive caves excavated into lava rock hillsides Cave temperature at a constant 55- 56˚F Relative humidity close to 100% Cave Entrance Cave Winemaking Enzo Barbi, 2nd generation winemaker Dedication towards quality and making the best possible wines Hand-pressed in small containers after removal of imperfect whole clusters Daily monitoring of grapes during ripening process Immediate crushing of the grapes after harvest Wines Villa Barbi Orvieto Classico Villa Barbi Rosso Il Bianco Il Rosso Pourriture Noble Selling Strategy • Discuss long history of estate vineyards and reputations for producing some of the best wines in Orvieto • Emphasize sustainable farming • Educate on the unique seabed soils that provide depth and minerality Competitive Benchmarks Villa Barbi: Cecchi, Villa Puccini, Masi, Zenato Decugnano: Argiano, Brancaia, Col d’Orcia Support Materials Brand One Pager Fact Sheets Vintage Specific Shelftalkers Acclaim Fliers Tasting Kits Summary Producer of premium Umbrian wines since late 1970’s Unique location and terroir perfect for production of quality wines Passion for tradition and nature Constantly update modern and sustainable viticulture practices Wines are a cultural expression of the region and lifestyle