Transcript Document
Presented by: Jennifer Cofer – American Lung Association (ALA) Claudia Flores Rodas – The Campaign for Tobacco-Free Kids (CTFK) Overview The Groundwork The Campaign The Vote Laying the Groundwork Community Education (2006 – Present) Dangers of Tobacco Use Harmful Effects of Secondhand Smoke Cessation Tobacco-Related Disparities Community Engagement (2006 – Present) Coalition Building TFL Grantees (Youth, Colleges, Priority Populations) Smoke-Free Events Strategic Sponsorships Partnership Building Laying the Groundwork Media Campaigns TV Radio Outdoor Print Social Media Laying the Groundwork Evaluation & Research Data Briefs Air Quality Monitoring – New Orleans Air Quality in New Orleans Smoky Bars and Casinos is Hazardous (2011) Tourism Survey A 100% Smoke-Free Policy in New Orleans Would not Negatively Affect Tourism (2012) The Louisiana Smoke-Free Air Act Impact The Impact of the Louisiana Smoke-Free Air Act on the Economy of Louisiana State and Orleans Parish (2012) Air Quality Monitoring – Smoke-Free Alexandria, Louisiana Air Quality in Alexandria Bars Improved After Enactment of 100% Smoke-Free Ordinances (2013) Lung Function Study Play it SAFE Study (2014) Smoke-Free Week Smoke-Free Week 1.0 July 21-25th, 2014 Generated ? news stories Partnered with Councilwoman’s Office Smoke-Free Week 2.0 November 11 – 19th, 2014 Generated ? News stories Held in conjunction with APHA and the ordinance introduction Smoke-Free Week Smoke-Free Week Press Conference Smoke-Free Second Line Smoke-Free Bar Events The Campaign Coalition Partners Roles & Responsibilities Dealbreakers Media Campaign Key Coalition & Community Partners American Cancer Society (ACS) Louisiana Cultural Economy Foundation (LCEF) American Heart Association (AHA) Louisiana Comprehensive Cancer Control Partnership (LCCCP) American Lung Association (ALA) Americans for Nonsmokers Rights (ANR) Campaign for Tobacco-Free Kids (CTFK) Louisiana Public Health Institute (LPHI) March of Dimes Ochsner Health Systems The Louisiana Campaign for Tobacco-Free Living (TFL) Teamwork: Roles and Responsibilities Education/Advocacy Community education Earned media Paid media Community events Public Opinion Poll Indoor Air Quality Results Lobbying Lobbyists – Direct communication w/ Council Calls to action - Robo calls - 1-888-ICAN - Email alerts - Facebook ads Dealbreakers Determined at BEGINNING of the campaign In Writing Unified Message Campaign Branding Campaign Branding Campaign Outreach Campaign Activities Pelicans Game APHA conference LGBT event Breakfast Roundtable Smoke-free Week Prayer Breakfast City Proclamation Change.org petition Bayou Classic Petitions Smoke-free Secondline Rally Database (from support cards) Reaching Musicians: Partnerships The Vote Strong Council Sponsors • On Message • Well-informed • Accessible Breaking News: “New Orleans Passing Sweeping Smoking Ban” The Times Picayune January 22, 2015 7-0 Unanimous Vote What’s Next Mayor Landrieu signed the smoke-free ordinance into law on January 30th Enforcement will be conducted by the City of New Orleans Health Department and the Office on Safety and Permits Implementation is set for April 22nd Continue to watch bills to weaken the ordinance In Closing…..Final Words Campaign Tips CAMPAIGN TIPS: Keys to a Successful Advocacy Campaign Tell the Story YOU tell the story until you can get workers to tell their own. Build Strong Partnerships Build partnerships with organizations that reach your targets. Stay on Message YOUR messages Expect the Unexpected Prepare your coalition and council supporters on opposition arguments and tactics. Be prepared to respond quickly. QUESTIONS