Transcript Collaborations with Youth

Put some fun in your day!
Carol A. Riker, RN,MSN
Provost’s Distinguished Service Professor
[email protected]
www.mc.uky.edu/tobaccopolicy
24/7 Tobacco-free Schools strategies overlap
with smoke-free community strategies1,2
 Educate groups in local school districts
 Involve local “circles of influence”
 Develop grassroots support
 Key communication messages similar
 “Put a face” on health effects
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Smoke-free does “double duty” for youth
 Prevents exposure and reduces smoking3
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Policymakers may want to protect only
youth, which can result in policies protecting
very few workers.
Youth must understand the issues very well in
order to stay on the message of protection
for all.
Youth advocates must develop “sound bites”
and practice interacting with policymakers
and the media.
 IT’S FUN!
 You’ll get fresh ideas!
 Policymakers may take notice!
 Youth are future active citizens in
training!
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“Just the facts”- Provide info & key messages
and guidance as needed.
“Sleep on it” - If you feel like shooting down
an idea, think how to make it work.
“Timeliness” – Play off events or seasons
“Fun!” –Youth like to
something,
something,
something away.
Follow through immediately.
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Crime Scene.
To signify that Big Tobacco is committing a crime everyday by
killing 1200 Americans, this mock crime scene will expose them for
who they really are.
Outline people’s bodies on the ground with chalk to represent the
1,200 Americans killed every day by Big Tobacco’s products.
The evidence markers should have shocking tobacco industry facts
and statistics printed on them.
Onlookers are encouraged to participate in the event and are free
to walk through the crime scene to interact with the JEL teens.
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Items provided: Crime scene tape, evidence markers, chalk
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Items needed: Signage, shocking industry facts and statistics
Hazmat Suits.
Kids in neon-colored shirts representing deadly chemicals
found in tobacco should gather in groups of 3, one by one,
slowly assembling into one large group, enticing the
onlookers to venture into their deadly product.
• Hazmat-suited individuals, so cleverly named the JEL
Hazardous Material Cleanup Crew, will come to the rescue,
dispersing the large, lethal congregation to “save” the
unsuspecting people.
• Have signs that read ""There are 50 Cancer-Causing Toxins
in Big Tobacco's Products" and "If Big Tobacco won't clean
it up, we will.”
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List of items provided: hazmat suits, t-shirts, signage
Instead, have the people you’re
RESCUING dressed as SERVERS!
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Youth pick colors, names, slogans (get out of
their way but help them steer away from
messages that can be misused by the
opposition).
Adults can beg for T-shirt money or negotiate
a good printing price
Worst case scenario, everyone bring the same
color T-shirt and writes on them with
permanent ink or do computer transfers
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2009 JEL Summit: “No. 9 ! “
Hey, hey! Ho, ho! Big Tobacco has got to go! JEL has done it
again with another 3-day youth-yelling, knowledge-gaining,
fun-having, Big-Tobacco-fighting Summit and it wrapped up
with a deadly message orchestrated for all to hear.
The 200 JEL youth split into 2 large groups in Iowa City and
downtown Des Moines and “fell to their death” once the Big
Tobacco Exec came running around the corner with his
“Death Horn” to show what it really looks like to have
50 people die in just ONE HOUR.
And how do they get new customers every day? They target
us, the youth! Really makes you wonder how they can keep
getting away with it, doesn’t it?
Given the facts and key messages, help
them develop “sound bites” for signs or
talking with the media.
 Include responses to opposition tactics!
 Help them practice talking with the
media.
 Help them learn how to approach &
thank their policymakers.
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Rescue Social Change Group methods:
 Youth plan projects designed to affect “measures of
influence” (petitions/pledges signed, personal
messages to policymakers, emails to website)
 Achievement & creativity rewarded!
 Adults standardize the boring or complicated parts
 Youth send plans to adults electronically where they
are tweaked and approved.
 Facebook-style program used, where adults & youth
have profiles & friends and can see what other
groups are proposing.
www.rescuescg.com
Teen Advocates Planning Form
Plan a list of activities that you or your group can accomplish
in helping your community become smoke-free!
Activity
1.____________________________________________
Action Steps:
A.
B.
C.
D.
2.____________________________________________
Action Steps:
A.
B.
C.
D.
1.____________________________________________
Action Steps:
A.
B.
C.
D.
Proposed Dates
Lead/Contact
Person
Anticipated Barriers
_______________
1.
2.
3.
_______________
1.
2.
3.
_______________
1.
2.
3.
Provide support for youth involvement in
smoke-free projects
 Promote it as service + a civics lesson
 Link smoke-free to higher test scores
 Include activism on college applications
Provide cessation support for
faculty/staff/community as you move toward
smoke-free/tobacco-free environments.
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http://www.ok.gov/okswat/index.html
 Helpful downloads and links to related sites
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http://jeliowa.org
 Great examples that can be tailored to SHS
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http://rescuescg.com
 Uses proprietary methods, but may provide ideas
 Registration is free
1Summerlin-Long, S. Goldstein, A.O.
(2008). A statewide
movement to promote the adoption of tobacco-free school
policies. Journal of School Health, 78(12), 625-632.
2Goldstein, A.O., Peterson, A.B., Ribisl, K.M., Steckler, Al,
Linnan, L., McGloin, T., Patterson, C. (2003). Passage of
100% tobacco-free school policies in 14 North Carolina
school districts. Journal of School Health, 73(8), 293-299.
3Siegel, M., Albers, A.B., Cheng, D.M., Hamilton, W.L., Biener,
L. (2008). Local restaurant smoking regulations and the
adolescent smoking initiation process. Archives of Pediatric
and Adolescent Medicine, 162(5), 477-483.