Transcript A unique strategic marketing partnership with one of the

Visit London – 2012
A world-class organisation, recognised for
innovation and effectiveness, which delivers
sustained and sustainable economic benefit to
London – the most creative, diverse and
exciting city in the world.
Visit London Vision
• 15.2 million overseas visitors +12.3%
• Only UK region with domestic growth +2.4%
• Hotels - occupancy at 80% – best year since
millennium
• Retail - outperforms the rest of the UK for 24 months
• West End - over 200m visitors a year, spending
£5.5bn - 50% are visitors
• Attractions +10%
• Theatre – ticket revenues rose +4.78% to £400m+
attendance of 12.4m
• Global market share increased to 1.8%
• 2007 – on track for another record year for overseas
visitors
2006/7 – record years
VIDEO
London 2012 Strategy for Tourism
16th to 3rd
short
break
destination
in Europe
Added
US$1.5bn
to Georgia
economy
£1.5bn for
Australia’s
visitor
economy
Visitor
numbers up
11% year
on year in
2005
A Huge Scale of Opportunity
Oxford Economics:
•
•
•
•
Up to £2.9 billion value for British tourism
Up to £2.2 billion value for London tourism
48% of London benefit post Games
Emerging markets primary opportunity
The opportunity for London
•
•
•
•
•
Brand image for London
Media opportunities
Events and conventions
Olympic sponsors
Digital hub
Five 2012 Priorities for London
20,000+ Media
Beijing Olympic Stadium
Beijing 2008 – London 2012 axis as
major focus:
- China in London
- Torch Relay
- Ritan Park, London House
- Handover ceremony
- Cultural Olympiad Launch
- London as Olympic city
2008 – an Olympic year
London
in the park
2008 – an Olympic year
‘a unique moment
in time’
Ritan Park
•London House
•Creative and cultural exposition
•Media centre
•Stage (TBC)
London in Beijing – Ingredients
London in the Park – Our Audience
•Fortune 500 top CEOs
•International opinion formers
•Chinese business, culture and government
•The Olympic Family – IOC, BOCOG, London 2012
•International Media
•London Ambassadors and Stakeholders
•Celebrities – Olympic and Cultural
•General Public – International
•General Public – UK
2008 – an Olympic year
•LOCOG
•Tate Modern
•Visit London
•British Museum
•Think London
•National Portrait Gallery
•Film London
•V&A
•London Higher
•Royal Opera House
•Visit Britain
•BBC
•BOA
•Royal Parks
London in the Park - Partners
Visit London – 2012