Transcript PRESENTATION NAME

The Future of Mobile Web
Brad Williams
Web Development Studios
Who Am I?
Brad Williams
IT Director, Batteries.com
Co-Founder, Web Development Studios
SnapFoo.com
iHotties.net
StrangeWork.com
Topics
Current and projected mobile web growth
 Why go mobile? The benefits of a mobile site
 Mobile development tips & strategies
 Development resources

Current and projected mobile web growth
Over 64 Million US Mobile Web
Users By 2011
US Mobile Internet Users and Mobile Search Advertising Revenues,
2006-2011 (millions)
2006
2007
2008
2009
2010
2011
Mobile Internet Users
27.0
31.1
36.0
42.9
52.3
64.8
Mobile Search Ad Revenues*
$2.1
$13.5
$48.1
$155.7 $307.4 $713.7
Note: *earned from sale of display or text listings alongside mobile search results
Source: eMarketer, July 2007
Over 980 Million Global Mobile
Web Users By 2011
Worldwide Mobile Internet Users and Mobile Search Advertising
Revenues, 2006-2011 (millions)
2006
2007
2008
2009
2010
2011
Mobile Internet Users
337.3
405.5
489.6
596.4
757.1
982.4
Mobile Search Ad Revenues*
$6.8
$63.1
$221.3
$580.3
$1148.9
$2361.5
Note: *earned from sale of display or text listings alongside mobile search results
Source: eMarketer, July 2007
Worldwide Smartphone
Shipments, 2003-2001
(thousands)
Source: iSuppli Corporate as cited by Digitimes, November 16, 2007
Mobile Social Networking:
$6 Billion by 2012
User-generated revenues from social networking services,
dating and content uploaded to third party sites will
increase from $572m in 2007 to more than $5.7bn in 2012
The number of mobile users accessing social networking
sites via their phones is also forecast to rise - from 14
million in 2007 to nearly 600 million in 2012.
Source: BusinessWeek.com – Mobile Social Networking
What is causing this growth?
Everyone has a cell phone
New Platforms Broaden Mobile
Reach
Apple iPhone
Intel Moorestown
Cell Phones Are Shrinking
Projected 2011
Circa 1992

Why go mobile? The benefits of a mobile site
Over 980 Million Global Mobile
Web Users By 2011
Worldwide Mobile Internet Users and Mobile Search Advertising
Revenues, 2006-2011 (millions)
2006
2007
2008
2009
2010
2011
Mobile Internet Users
337.3
405.5
489.6
596.4
757.1
982.4
Mobile Search Ad Revenues*
$6.8
$63.1
$221.3
$580.3
$1148.9
$2361.5
Note: *earned from sale of display or text listings alongside mobile search results
Source: eMarketer, July 2007
what are the 3 most important things
you take with you when you leave
home in the morning?
1. Keys
2. Wallet / Purse
3. Cell Phone
Key Benefits to Going Mobile
Wider Appeal
 Maintain audience even while mobile
 Largely undeveloped, still in infancy stage

Mobile development tips & strategies
The Big Mobile Squeeze
How do you fit this…
The Big Mobile Squeeze
How do you fit this…
In to that?
The Big Mobile Squeeze





Focus on most important content
Keep images to a minimum (header graphic, ads)
Keep pages small, less content per page
Create flawless code, mobile browsers aren’t as
forgiving (XHTML compliant)
Understand mobile navigation and how it differs
Most important tip: QUICK LOAD TIME!
"I would expect that mobile will start joining the
internet in an interesting way. There's a huge
opportunity to turn the kind of data the phone has
into services.”
-Tim O'Reilly
Oct 18th, 2007 In regards to the future of Web 2.0
Source: InformationWeek.com Conference Wrap-Up -- Where Is Web 2.0 Going?
And remember…
Cell Phones Don’t Bite!
Resources

Evaluate mobile-readiness
›

Cell phone emulators
›
›
›

www.ready.mobi
pukupi.com/tools/mimic
emulator.mtld.mobi/emulator.php
www.yospace.com/spe.html
Mobile Development Articles:
›
›
›
The Mobile Web Top 10 - pukupi.com/articles/top10
Making Small Devices Look Great - dev.opera.com/articles/view/making-smalldevices-look-great
Global Authoring Practices for the Mobile Web - www.passani.it/gap
Contact
Brad Williams
[email protected]
Personal: bradw.illiams.com
Blog: strangework.com
Twitter: twitter.com/williamsba