Transcript $$$$$$$$$ $$$ $$$$$$$$$$$$ $$$$$$ $$$$$$$$$ Proving your Value – Growing a revenue stream for the newsroom Kathy Foley AME News Research/Technology San Antonio Express-News.

$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
Proving your Value –
Growing a revenue stream
for the newsroom
Kathy Foley
AME News Research/Technology
San Antonio Express-News
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
•Newsroom bosses aren’t use to having income…
•Revenues can help the bottom line…
•You can be a hero to your editors by growing revenues
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
Potential sources of income:
• Royalties from archives vendors
• Picture Sales
• Sale of page prints
• Custom Reprints
• Suitable for Framing…
• Licensing on website
• Reprint Rights / Permissions
• Copyright Clearance Center
•Online Store on Website
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
Think Strategically:
•Grow incomes gradually
•Once you’ve proved you can make impressive income,
ask for marketing support
•Explore the value of exclusive marketing agreements
•If at all possible, keep revenues within the newsroom’s budget
•Market your revenue successes within the newsroom
•Nurture relationships with corporate bean counters,
lawyers, vendors and online
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$
$$$$$$$$$
$$$
$$$$$$$$$$$$ $$$$$$
$$$$$$$$$