Transcript Empowering ALL Students to Become Successful in a Global

Tracey Peedin Jones, Public Information Officer
Lori Dixon, Administrative Assistant
Empowering All Students to Become Successful
in a Global Society.
Facilitating the Vision
• Not just the “catch all” phone center
• Not just an event gofer
• Not just someone “making nice”
What We Are Not
• Not the District Photographer
• Not the “Inside Scoop” (Teen
Deaths) – Public Info Only
• Not the Magician, Spin Doctor,
or Poop Scooper (It is what it is)
• Not the District Webmaster
• All Central Departments are
responsible for their own pages
What do we do?
We facilitate the vision of
Johnston County Schools and
assist school sites to do the
same.
District Action Plan
• Goal 1 – All JCS facilities will
provide a safe, clean, orderly,
and positive environment for
learning.
• Objective 3: The district will
provide a positive and caring
environment for learning.
District Action Plan
• Goal 4 – All JCS leaders will
encourage and promote family,
community and business
involvement.
• Objective 1 – The district will
promote a climate that fosters
community engagement.
District Action Plan
• Goal 4 continued
• Objective 2 – The district will
provide communication tools for
schools to use with staff,
students, parents, and community.
PIO Team Role
• Recognitions (student, employee,
community)
• Partnerships
• Promotion of District Vision, Mission
• Crisis Communications 24/7
• Bilingual Communications – Parents
• Internal Communications
• External Communications
• State Report Card Coordinator
PIO Team Role
• Website Updates
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Budget
Superintendent
Front Page News
JCS Reporter (Press Release Archives)
JCS Happenings Archive
Notebook Video Magazine
Board of Education Videos & Documents
Partnership Page
PIO Team Role
• Focus Groups
• Community Service
• Public Information vs. Privacy
Laws
• School and District Image
• Transparency and Trust
• Media Relations
Transparency Builds
Trust and Partnerships
• Transparency TWC 1233, Website,
Media
• Respond to public, employee, and
media inquiries before end of day
(150-200 per day)
• Answers within 24 hours
• Set up media interviews at school
sites and central office
• JCS Communications (print, web,
phone)
School Training…
Administrators and Public Information
Liaisons
Public Information:
Balancing Transparency with FERPA
and HIPPA
Media Relations
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Newspapers
Radio
TV
500+ Press Releases per year
Media Requests on Daily Basis
• Interviews
• Public Information and Records
Requests
• News Tips to Media - Positive
School PR
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Community Service
Principal Communicator Tips each month
Parent Communications
Media Attention – News Tips, Releases,
Interviews
• Information Liaisons –good news
• Quick Facts Sheets
• Connect Ed, Website, Print Shop
Information Liaisons
• Media Release Forms – Master List
• News submissions – only principals or
Information Liaisons (liability)
Annual Training
• Submitting News Process (Photos,
releases)
• Official News Only (No embargoed
info)
• Student Records- It’s a Balancing Act
• What is public and what is
confidential (criminal penalties apply)
School Web Updates
• Principal’s Message on Website
• Teacher Webpages
• Update Front Page Frequently
• Show off student and staff
accomplishments
• Community involvement
• SIT Plan achievements
Teacher Webpage
Updates
• Update Teacher Webpages –
Parents Judge!
• Homework and project
assignments
• Holiday or seasonal
announcements
• Syllabus and Grading Policies
• Upcoming Events
• Student Celebrations (Photos)
• Curriculum Links
Crisis Communications
• Bilingual Letter and Script Kit
• Media Station/Spokesperson at your
school
• Inclement Weather (1 hour)
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Connect Ed – bilingual
Email Cabinet and Principals
Email to Groupwise employees
Website posting (Staff Guide – website)
Television stations
Online Newspapers
Radio Stations
Connect Ed Updates
• NCWise Daily Updates – Data
Managers and Lori Dixon
• Process cut wrong numbers to
1%
• “Hang ups” are many of
“undeliverable”
• Too many messages from school
• Messages after 8:00 pm
• Messages are too long (30
seconds)
Recognitions
• Board of Education
• Character Education
• Staff and Student Accomplishments
• Partnerships (Community, parents, faith,
business)
• Media Releases
• Front Page of Website
• Partnership and Recognition Events
• PTA/PTO Annual Dinner – Adult and Student
Volunteer of the Year
• Advisory Council Dinner
Events
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Veterans Day
Leading with the Heart
Employee of the Year
Flame for Learning
Principal and Assistant Principal of
the Year
• People of the Year
• Living Legends
Veterans Day
Focus Groups
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Veterans Council
Local Government
Law Enforcement
Student Advisory Council
Faith Based
Employee
Business and Workforce
Development
• Kitchen Table
Mayors, Chambers, Community College,
Agencies
Partnerships
• Parents: PTA/PTO, School Advisory
Councils, etc.
• Faith Based – Hot Dog Luncheons, Back
Pack Buddies, Senior Project Judges, etc.
• Business
• Horace Mann, Chambers of Commerce –
Speakers, Flame for Learning, Teacher of the
Month, etc.
• Employee Discounts and Student Coupons:
• Belk, Chick Fil A, SECU, McDonald’s, etc
Partnership
Cinderella’s Wardrobe
Partnerships
• Public Agencies: Law Enforcement, Public
Health, Harbor House, Emergency Mgt.
• Political – County Commissioners,
Legislators, Congress
• United Way, American Heart Association,
Salvation Army
• Higher Ed: Kenan Fellows, I3 Grant (STEM)
• Johnston Community College: Early and
Middle Colleges
Publications
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Website (tour web)
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Paper and Online
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Front page
JCS Happenings
JCS Reporter – Press Release Archives
Partnership Page
Headlines
Budget Updates
Board of Education Videos and Documents
Notebook Video Magazine
Annual Report Video
Staff Inclement Weather Guide
Who to Call (Contact Us)
• Numbers Talk
• Board of Education Brochure
• School Quick Facts
Cost Saving Measures
• Time Warner Cable – 1233 (free
for JCS) – Board Meetings,
Notebook Video Magazine
• Annual Report Video vs. Paper
• JCS Happenings – Weekly
E-Letter
Cost Savings
• District Website Use – 1000 hits per
month to 100,000 hits per week.
• Website – Brochures, Photos,
Documents, Parent Gazette?
• E-Birthday Cards and Holiday
Greetings
• Paper cards will be sent to those who do not have a
GroupWise account
Call Me, Email Me,
Text Me!
• 919-609-7947 (cell)
• 919-934-6032, ext. 241
• [email protected].
nc.us