Transcript Social Media - Juliet Davis

SOCIAL MEDIA
Social Media
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A category of sites that is based on user
participation and user-generated content. They
include social networking sites like LinkedIn or
Facebook, social bookmarking sites like Del.icio.us,
social news sites like Digg or Reddit, and other
sites that are centered on user interaction.
--SearchEngineWatch.com glossary
[Also, wikis and blogs] Other key words:
participatory, web 2.0, folksonomies (the practice
of catgorising content through tags).
Facebook & MySpace
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Over 100 million users
(overtook MySpace in April 2008).
85% of college students use Facebook
Myspace owned by Fox Interactive Media
Facebook owned by Mark Zuckerberg (former
Harvard student)
Advertising (people want an integrated experience,
not separate banner advertising)
Facebook
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A marketer can target users by
workplace (ranging from the French Embassy in the
US to Exxon-Mobile)
countries (over 30 countries)
interest (”A Clockwork Orange” to Judaism)
and other data.
You can even create your own:
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Create your own social networking site at
www.ning.com (but what would be the benefit when
FaceBook and MySpace already have the
members?)
Create your own Wiwki at www.MediaWiki.org.
Create your own 3D world at www.secondlife.com
Create your own blog at www.blogspot.com
Hold a web conference (free) at www.vyew.com.
RSS Feeds
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How to get updated content regularly
Uses of Social Media
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Why do you use Facebook? How does it compare to
Myspace? What about Twitter?
What are other uses of social networks?
How do you use wikis?
What are other uses for wikis?
How do you use social bookmarking and news sites such
as Digg and Del.icio.us?
What are some other uses of social bookmarking sites?
How do you use blogs?
What are other uses for blogs?
Web 3.0 – Semantic Web
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(Also called “Intelligent Web”)
Natural Language Processing
Artificial intelligence allowing machine learning for
more intuitive experience
allows data to be shared and reused across
application, enterprise, and community boundaries.
Open Identity: roaming portable identity and
personal data
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QUESTIONS?