Transcript Slide 1

Social Bookmarking in Plain English
http://bit.ly/9wAKN4
Intro to Social Bookmarking
http://bit.ly/16HSCk3
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Bookmarking: is the practice of saving the address
of a Web site you wish to visit in the future on your
computer.
Social Bookmarking: is the practice of saving
bookmarks to a public Web site and “tagging”
them with keywords in order to share them.
a method for Internet users to store, organize,
search, and manage bookmarks of web pages on
the Internet with the help of metadata (wikipedia).
What are social bookmarking sites?
Basically, these are sites that allow users to
post their favorite sites, using tags (or
keywords) to categorize and organize
them; then other users can take these
bookmarks and add them to their own
collection or share them with even more
users.
 50+ Social Bookmarking Sites:
http://bit.ly/1oKXozY
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2012
2013
http://bit.ly/1aJYZod
2014
2015
What do you get out of it?
new ways of organizing information & categorizing
resources
 user-directed, “amateur” method of classifying info
 who created each bookmark -> access to that
person’s other bookmarked resources
 users can easily make social connections with
other individuals interested in just about any topic.
 can also see how many people have used a tag
and search for all resources that have been
assigned that tag
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A keyword or term assigned to a piece of
information (such as an internet bookmark, digital
image, or computer file).
helps describe an item and allows it to be found
again by browsing or searching
On a website in which many users tag many items,
this collection of tags becomes a folksonomy
(wikipedia).
Tagging is the process of creating labels for online
content.
what sets tagging apart as a distinct activity, say,
from creating a traditional browser bookmark?
Report on Tagging Jan 2007 (outdated but interesting):
“Just as the internet allows users to create and share
their own media, it is also enabling them to organize
digital material their own way, rather than relying on
pre-existing formats of classifying information. A
December 2006 survey has found that 28% of internet
users have tagged or categorized content online such
as photos, news stories or blog posts.”
http://pewrsr.ch/1AQ5YYP
Tagging allows social
groups to form around
similarities of interests
and points of view.
David Weinberger,
Harvard's Berkman Center for
Internet and Society
Community building
Taxonomy is the practice and science of
classification
 Folksonomy is practice & method of
collaboratively creating &managing
tags to annotate and categorize
content
 bottom-up classification systems that
emerge from social tagging
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“community of
users over time will
develop a unique
structure of
keywords to define
resources—
something that has
come to be known
as a “folksonomy.””
Themes of Web 2.0 – Tim O’Reilly
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Digg is a place for people to discover and share content from anywhere on
the web. From the biggest online destinations to the most obscure blog, Digg
surfaces the best stuff as voted on by our users. You won’t find editors at Digg
— we’re here to provide a place where people can collectively determine
the value of content and we’re changing the way people consume
information online.
How do we do this? Everything on Digg — from news to videos to images — is
submitted by our community (that would be you). Once something is
submitted, other people see it and Digg what they like best. If your
submission rocks and receives enough Diggs, it is promoted to the front page
for the millions of our visitors to see.
Digg is all about sharing and discovery, there’s a conversation that happens
around the content. We’re here to promote that conversation and provide
tools for our community to discuss the topics that they’re passionate about.
By looking at information through the lens of the collective community on
Digg, you’ll always find something interesting and unique. We’re committed
to giving every piece of content on the web an equal shot at being the next
big thing.
http://digg.com
Research and Collaborate
 Don't just bookmark! Highlight the web! Add sticky notes too!
 Access and search your findings from any PC or iphone!
 Create groups to pool resources for specific projects.
Connect and Discover
 You are what you annotate, creating a presence for you in
the community.
 Connect with friends effortlessly and non-intrusively through
content.
 Discover quality resources on any subject or get personalized
recommendations
 YouTube: http://bit.ly/1Dy6xXc
give users the opportunity to communicate
differing perspectives on information &
resources through informal organizational
structures
 allows like-minded individuals to find one
another and create new communities of
users that continue to influence the
ongoing evolution of folksonomies and
common tags for resources
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 Using
a folksonomy- based tool for
research lets you take advantage of
the insights of other users to find
information related to the topic you
are researching
 encourage users to keep coming
back because the folksonomy and
the collections of resources are
constantly changing
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The site is a collection of entries submitted by its
registered users, essentially a bulletin board
system. The name "Reddit" is a play-on-words
with the phrase "read it", i.e., "I read it on
Reddit“.
When logged in, users have the ability to vote on submissions and
comments to increase or decrease their visibility and submit links and
comments. Users can also create their own subreddit based around any
topic of their choosing, and interested users can add it to their frontpage by
subscribing to it.
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Users earn "link karma" and "comment karma" for submitting popular
links and comments, which accumulate as point values on their user
profile.
Users may also be gifted "reddit gold" if another user has well
received the comment or post, generally due to humorous or high
quality content. This is also known as gilding.
Reddit has also created a system of points called "creddits". Reddit
gold "creddits" are like gift certificates: each creddit you have allows
you to give one month of reddit gold to someone else. The points do
not lead to a prize as they are meant to stand in as a badge of
honor for the user among their peers, although redditors have
attempted to redeem their points before.
StumbleUpon lets users - called Stumblers - give the thumbs up or down on content
they find on the net. Stumble builds up a profile of a user's likes and dislikes and
matches other content around the web to their viewing habits. http://bbc.in/1DUTz3B
done by amateurs
 no oversight for how resources are
organized and tagged
 can lead to inconsistent or otherwise
poor use of tags
 reflects the values of the community of
users, there is a risk of presenting a
skewed view of the value of any
particular topic
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The productiveness of being ‘social’
 Group participation
 User generated content
 Connecting with other people
 Endless learning & knowledge
sharing
Social Bookmarking: What is Social
Bookmarking and How to Use It?
 http://bit.ly/1cjT7gJ
 How to Use Social Bookmarking: Building
Traffic & Your List
 http://bit.ly/1eeRgcH
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