Transcript Proudly Serving the Human Resources Community! INTRODUCTION Stan Lasater  20 years experience in Recruitment Advertising  4 time CEA award winner  Experience with.

Proudly Serving the Human Resources Community!
INTRODUCTION
Stan Lasater
 20 years experience in
Recruitment Advertising
 4 time CEA award winner
 Experience with local and national
accounts
 Extensive client service
experience
 Proactive approach to costcontainment, metrics and
alternative media
Market Research & Analysis
Media Planning
Campaign Development
Worldwide Ad Placement
Contract & Rate Negotiations
Build/consult to create Integrated Marketing
Strategies
Special Event Coordination
Public Relations
Referral & Retention Programs
College Recruitment
Diversity Strategies
And much more!!!!!
ABOUT AXXIS
Nearly 60 years combined
recruitment advertising experience
Experience with national and local
accounts
Specialize in Recruitment
Advertising
 Internal
 External
 Public Relations
 Full-service offices
Top Trends for 2009
TOP 12 SITES IN THE US
HOW EFFECTIVE IS YOUR STRATEGY?
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GOOGLE
YAHOO
MYSPACE
YOUTUBE
FACEBOOK
LIVE
MSN
WIKIPEDIA
EBAY
AOL
CRAIGSLIST
BLOGGER
UPGRADING EMPLOYMENT BRAND
Strengthen corporate
message
Increase/diversify media
coverage
Study competitive
intelligence
Increase visibility online
Counter any “negative”
employment brand
REVIVE YOUR REFERRAL PROGRAM
Typically highest volume of applicants
Assists with increased retention
Ensure program success:
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Make sure rewards are comprehensive, visible and
immediate
Encourage current employees to leverage social
networking.
FOCUS ON QUALITY HIRES
Improve quality hire metrics
Create retention program
Identify sources for quality
candidates
 Social networking
 Associations/organizations
 College programs (i.e.
Pharmacy, engineering, etc.)
UPGRADING SUCCESSION PLANNING
Large-scale group of
retirees on horizon
Replacing retirees
Build pipeline
Mentoring programs
Fast-track leadership
Target highly skilled (Six Sigma, MBA, etc)
UTILIZE SOCIAL NETWORKING SITES
LinkedIn
Facebook
Myspace
Twitter
Meetup
Fast Facts:
Search:
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Geographic
Demographic
Skill sets / interests
Associations/Affiliations
Facebook:
LinkedIn:
th mostWeb
5th most
site site.
in the world
216visited
visited
Myspace:
62 million
profilesworkers
inside the site
More individual
than 25 million
7th most visited site, over
# 1 site in the300
world
for photos,
with more than 14
million
accounts.
million new images uploaded every day
SOCIAL NETWORKING CONTINUED
The Most Popular Web Sites
Among College Students
Emarketer.com (2008) asked students ages 18-24 to
name their top three favorite Web sites.
Among the MEN, Facebook ranked # 1 (60%) –
beating both YouTube and Google (28% each).
Among the WOMEN, Facebook ranked # 1 (74%) –
beating YouTube and Google as well. (MySpace
came in at # 6 with 11%.)
UTILIZING VIDEO
Can show corporate culture
Video is the Internets fastest growing
communication medium
 Careerbuilder
 Monster
 Youtube – Not quite 4 years old
and already the 3rd
most visited site in
the world.
 Social Networking Sites
“Bayfront Health System’s
Nursing Staff was named best
nursing team in the state”
Florida Governor, Jeb Bush
BLOGGING
Recruiting – Highlight openings,
discuss culture and upcoming
opportunities
Q & A – interact with potential
applicants
Identify key employees – Allow star
employees to author and contribute
articles, letters from CEO, etc
 Company is “real”
 Company is “approachable”
REVITALIZING CORPORATE JOBS PAGE
Typically #1 visited page on
corporate website
Drive traffic to careers section
via print and online
Add information to personalize
experience
Online Chat
Virtual Open House
Benefits
Video
Testimonials
Blogs
Real Heroes. Real Stories!
JOIN HR NETWORKS
Online Networks:
• Local HR Networking Group – RNG Tampa
• Corp Recruiters – 8,300 corporate
recruiters nationally
• LinkedHR - over 58,000 HR
professionals
Daily Email Digest and Discussion Forums
HR Blogs:
• Cheezehead
• CareerHub
•SixDegrees from Dave
Thank you!
Stan Lasater – Tampa
[email protected]
813-236-4858, ext 205