Transcript Introduction to Design

Introduction to Visual
Literacy
Essential Questions:
What does it mean to be a
“Visually Literate Person” (VLP)?
Why is it important for teachers
and students to understand
visual literacy?
Basic Design Principles
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Contrast
Repetition
Alignment
Proximity
Contrast
One of the most effective ways to
add visual interest to a page.
Contrast
Repetition
You can repeat
colors, shapes,
textures, line
thicknesses, fonts,
sizes, graphic
concepts, etc. This
develops the
organization and
strengthens the
unity.
Repetition
Alignment
Nothing should be placed on the page arbitrarily.
Every element should have some visual connection
with another element on the page.
Alignment
Alignment
Alignment Activity
Alignment Activity
Proximity
Items relating to each other should be grouped
close together. This helps organize information,
reduces clutter, and gives the reader a clear
structure.
Proximity
Putting It All Together
Basic Design Principles Recap
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Contrast
Repetition
Alignment
Proximity
Typography
• Sans Serif –No “feet” at the end
Use for titles, subtitles, and
headings
e.g. Arial
• Serif – Letters have “feet”
Easier to read; best for body text
e.g. Times New Roman
Typography
• Use to add emphasis and personality to
text:
“Life’s but a walking shadow, a poor player
that struts and frets his hour upon the stage,
and then is heard no more;
it is a tale told by an idiot,
full of sound and fury,
signifying nothing.”
Recommended Books
• The Non-Designer’s Design Book
(2nd edition)
Robin Williams
• Dynamics in Document Design:
Creating Text for Readers
Karen A. Schriver