Creating Effective Posters: The Non
Download
Report
Transcript Creating Effective Posters: The Non
Effective Poster Design:
The Non-Designer’s Design Book
by Robin Williams
Dec 2010
A Caveat
CSU places certain restrictions on fonts, colors, spacing
See the Communicator’s Toolbox for details
http://graphicstandards.colostate.edu/files/pdf/csutoolbox.pdf
Fonts
Minion (serif) and Swiss 721 (sans serif) recommended
You may use Garamond, Helvetica, and Ariel to replace if you
don’t have those fonts
The “accent font” loophole
For titles, headers and sub-heads you can be creative
Use this loophole judiciously
CRAP
The Non-Designer’s Design Book
Lots of pictures
Brochures, business cards, websites, posters
Shows before and after examples of applying specific
principles
4 main principles
Contrast
Repetition
Alignment
Proximity
Contrast
“If two items are not exactly the same, make them
different. Really different.”
Make strong choices
What to contrast?
Size
Color
Font typeface
Vertical vs. horizontal
Background
Repetition
“Repeat some aspect of design throughout the piece.”
Unify the design with one repeated aspect
Again, make strong choices
What to repeat?
Design elements (logos, bullet points, shapes)
Header and sub-header styles (size, thickness, color, style)
Vertical and horizontal lines
Colors and textures
Spacing
Alignment
“Break away from a centered alignment”
Doesn’t mean NEVER center align
E.g. – Center text in a box that is off center
What to align?
Edge of text (left, right, center)
Where the edge of the text is on the page
E.g. – You can right align your text and then place that right edge
on the left portion of the page
Proximity
“Group related items together”
Don’t be afraid of empty space
Use space to create relationships
Physical closeness implies a relationship