Transcript DTP RULES

DTP Font Rules
DTP RULES
 How many fonts are too many for one project and how do
you know where to draw the line?
 accepted practice is to limit the number of different typefaces
to three or four. That doesn't mean you can't use more but be
sure you have a good reason to do so.
How to choose fonts
 Choosing fonts is both an art and a science. The designer
must understand how to choose fonts that set the tone for a
design, provide the best readability, and convey the right
image. There are certain established guidelines and best
practices that allow designers to quickly and effectively mix
and match fonts for the best results.
What is the best way to choose or mix
and match fonts?
 There are no absolutely right or wrong ways to choose fonts
or mix different fonts. However, there are a few accepted
standards that can speed up the font selection process and
generally result in typographically attractive and readable
compositions.
Fundamentals
 Use Serif Text with Sans Serif Headline
When in doubt, pair a serif font for body text and a sans serif
font for headlines.
 Use Proportional Fonts
Avoid monospaced typefaces for body copy. They draw too
much attention to the individual letters distracting the reader
from the message.
Top 10 Fonts
 In general, the top ten list includes
 Arial,
Frutiger,
 Futura,
Gills Sans,
 Helvetica, Lucida,
 Optima,
Palatino,
 Agfa Rotis, Univers.
Reason Why
 The reason these fonts are so popular is because
they are simple and easy to read
 Easy to design and apply effects
Last Suggestions
 If you have no idea about fonts, how they translate to your
Design, or how they will affect your clients and ultimately
sales, then you should definitely stick with the top ten list.