Transcript The Top Coach Mastermind Program REVEALED...”

Top Coach Mastermind Presents...
“How To Start Generating
Serious Revenue In Your
Coaching Business”
In tonight’s session you will...
• Discover the pathway to a 6 or 7 figure
coaching revenue
• Lay the foundation for your “Coaching
Business Empire”
• Refine your “marketing eye”
• Get re-energized about your coaching
business
Jack & the Beanstalk
• You’ve traded your cow for these magic
beans
• Now you have to plant the beans and
water them, climb the gigantic beanstalk
and defeat the giant.
The Path To A 6 or 7 Figure Income
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Pick a target market
Connect with people in that market
Build a relationship with these folks
Find out what they want
Make offers
Become the kind of person that has the kind of
business you want
Over the next 90 days we will...
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Define your target market
Re-create your website
Develop your curriculum
Create your first product (a free product)
Write up a winning free session offer
Enroll 5 to 10 new clients
Increase your revenue by $2,500/month or more
Over the next 12 months you will...
• Go beyond niche and create a “cause marketing
campaign”/crusade
• Create 1 or more products that people want to buy
• Write a long copy sales letter
• Build up an article database to set your business on
auto-pilot and repackage as a book (if you want)
• Have a “full client load” (whatever full means to you)
• Build a large email list of potential customers/clients
• Have your own Coaching Business Empire
Website Reviews
The “Short Copy” Formula
• Short Copy is used to “sell people” on taking an action –
usually with no money exchanged
• Long copy is for selling things that cost money
• If some marketing materials make you cringe, you can
rest assured that you’ll be writing marketing materials
that actually help people – whether long or short
The “Short Copy” Formula
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Headline
Sub-headline
Connection Copy
Offer
Bulleted list of benefits
Call to Action
The “Short Copy” Formula
• Headlines
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Clear
Specific
Obvious Benefit
Solves a Problem
Clean & Simple Layout
Builds Trust
The “Short Copy” Formula
• Sub-Headlines
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Clear
Specific
Obvious Benefit
Solves a Problem
Clean & Simple Layout
Builds Trust
Further defines their problem, the benefit, or what you’re going
to be offering them
The “Short Copy” Formula
• Connector Copy
– Talks to them person to person
– Defines their experience
• Describes their pain
– Sets them up to want what you’re about to offer
The “Short Copy” Formula
• The Offer
– Tells them what their going to get
– Names the “freebie”
The “Short Copy” Formula
• Bulleted list of benefits
– Reveals details about what they’ll be getting
– Reveals the specifics
– Focuses on benefits
• Pleasure creating
• Pain relieving
– Give away a “gem” or “golden nugget” in one of the bullet points
to give value and build trust
The “Short Copy” Formula
• Call to Action
– Tells them what they need to do next
• Register now
• Enter your email address below
Homework Assignment #1
• Write (or re-write) your home page copy
and submit it to the members area
Homework Assignment #2
• Create a problem list
– Pains
– Problems
– Challenges
– Dreams desires
– Irrational Fears
– Fantasies
Homework Assignment #3
• Tell the other folks in the group about yourself
and your coaching business
• Share
– what lead you here
– where you’re at now
• Be honest and vulnerable
• We’re not judging you
• We’re going to keep track of your progress
– where you’re headed
Take the 30 Day “No TV Challenge”
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Double or triple your income
Free your mind
Let go of distraction
Clarity of mind
Peace of mind
Top Coach Mastermind Presents...
“How To Start Generating
Serious Revenue In Your
Coaching Business”