For Recruiting and Retention

 Only 16% of college students fit the traditional model: age 18-22 years old, attending college full-time, and living on campus  The “over 25” population is the fastest growing student segment in higher education and has consistently increased during the last three decades.

Stamats 2010 Conference

 Generation of revenue  Growth market  Service of minority students  Leveraging role  Intentional positioning Stamats 2010 Conference

69% 12% 14 % 5% Source: Intelliworks Linkedin Poll, September 2009 (n = 200) Competition from for-profit educators Promotig new course offerings/programs Educating prospects about financial aid Managing budget cuts/limited resources

 Noise  Discover  Educate  Engage  Apply/Enroll  Yield  Analyze  Signal Intelliworks

    Analyze internally and externally Focus on “customer” needs Deliver on experience Establish uniqueness Intelliworks

 Motivate to DREAM  Beyond recruiting into crafting a life  Turn life experience into academic credit  Unique positioning of shift in life and achievement of clarity  Freedom to navigate uncertainty with confidentiality and expertise  More than impacting $$$ - a calling

         Data Based Performance Focused Relationship Focused Slower, Not Faster Requires Dialogue Requires More Heart Requires Humility Requires Balance Requires Self-Responsibility The Heart of Coaching, TE Crane

   Foundation Phase  Connect, Expectations, Learn, Prepare Learning Loop     Present, Permission, Purpose, Intentions Share Perceptions Questions to Explore Respectfully, Reflectively Listen Fowarding-the-Action Phase     Solicit, Suggest Options Request Changes, Clarify Consequences Clarify Action Commitment, Follow-up Plan Offer Support The Heart of Coaching, TE Crane

etermine my passion (How am I?) eflection on who I am (Who am I?) xploration of God’s plan (Time for a tune up?) nticipation of adventure (Do I know my tools?) otivation to live on purpose Ultimate question: (What is my mission?)

 Listening develops relationship  Questioning provides processing opportunity  Reflecting on experiences opens possibilities  Paraphrasing allows clarification  Focusing moves toward refinement of ideas  Concluding with concrete action steps  Providing encouragement through advisement  Praying for enlightenment by Holy Spirit

 Be aware of resources  Know program institution thoroughly  Know competition  Hire life coach competent personnel  Provide life coach specific training  Be aware of CAEL standards

 The expert is the prospect/student  Answers are inside the student  Holy Spirit in prospect/student  Personnel trained in coaching come alongside uncovering Holy Spirit  Not asking you to be something you’re not

 Why would coaching be worth my time?

 How could I implement coaching into the recruiting-retention process?

 What should I walk away prepared to do?

Coaching techniques provide: 1) 2) 3) Service efficiency: Seamless transitions Leader – Follower trust: Relationship driven by the student, delivered by the Coach, inspired by the Holy Spirit Retention increase: Building bridges helps students be successful

Goal to fulfill God’s calling!

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Know your students Hire good communicators

Build “hoopless” admissions and financial aid processes Take a proactive approach to students advising Automate routine communications Hire faculty suited to online/adult ed teaching Set and maintain high standards for student/faculty communication Evaluate, evaluate, evaluate Check your program’s vital signs regularly Use cross functional teams to develop enhancements and improvements Intelliworks