Transcript The Power of Life Coaching
For Recruiting and Retention
Only 16% of college students fit the traditional model: age 18-22 years old, attending college full-time, and living on campus The “over 25” population is the fastest growing student segment in higher education and has consistently increased during the last three decades.
Stamats 2010 Conference
Generation of revenue Growth market Service of minority students Leveraging role Intentional positioning Stamats 2010 Conference
69% 12% 14 % 5% Source: Intelliworks Linkedin Poll, September 2009 (n = 200) Competition from for-profit educators Promotig new course offerings/programs Educating prospects about financial aid Managing budget cuts/limited resources
Noise Discover Educate Engage Apply/Enroll Yield Analyze Signal Intelliworks
Analyze internally and externally Focus on “customer” needs Deliver on experience Establish uniqueness Intelliworks
Motivate to DREAM Beyond recruiting into crafting a life Turn life experience into academic credit Unique positioning of shift in life and achievement of clarity Freedom to navigate uncertainty with confidentiality and expertise More than impacting $$$ - a calling
Data Based Performance Focused Relationship Focused Slower, Not Faster Requires Dialogue Requires More Heart Requires Humility Requires Balance Requires Self-Responsibility The Heart of Coaching, TE Crane
Foundation Phase Connect, Expectations, Learn, Prepare Learning Loop Present, Permission, Purpose, Intentions Share Perceptions Questions to Explore Respectfully, Reflectively Listen Fowarding-the-Action Phase Solicit, Suggest Options Request Changes, Clarify Consequences Clarify Action Commitment, Follow-up Plan Offer Support The Heart of Coaching, TE Crane
etermine my passion (How am I?) eflection on who I am (Who am I?) xploration of God’s plan (Time for a tune up?) nticipation of adventure (Do I know my tools?) otivation to live on purpose Ultimate question: (What is my mission?)
Listening develops relationship Questioning provides processing opportunity Reflecting on experiences opens possibilities Paraphrasing allows clarification Focusing moves toward refinement of ideas Concluding with concrete action steps Providing encouragement through advisement Praying for enlightenment by Holy Spirit
Be aware of resources Know program institution thoroughly Know competition Hire life coach competent personnel Provide life coach specific training Be aware of CAEL standards
The expert is the prospect/student Answers are inside the student Holy Spirit in prospect/student Personnel trained in coaching come alongside uncovering Holy Spirit Not asking you to be something you’re not
Why would coaching be worth my time?
How could I implement coaching into the recruiting-retention process?
What should I walk away prepared to do?
Coaching techniques provide: 1) 2) 3) Service efficiency: Seamless transitions Leader – Follower trust: Relationship driven by the student, delivered by the Coach, inspired by the Holy Spirit Retention increase: Building bridges helps students be successful
Goal to fulfill God’s calling!
Know your students Hire good communicators
Build “hoopless” admissions and financial aid processes Take a proactive approach to students advising Automate routine communications Hire faculty suited to online/adult ed teaching Set and maintain high standards for student/faculty communication Evaluate, evaluate, evaluate Check your program’s vital signs regularly Use cross functional teams to develop enhancements and improvements Intelliworks