Transcript Slide 1
1-Noticing 2-Identifying 3-Validating 4-Qualifying TSL EQ ERIC TSL Draft COS PPM PSM EP OP VC 1 & 2 5-Proposing TSL Proposal 6-Closing HIT list RST These are the names for the 6 sales steps, and they represent the key sales activities at this stage. (Step 7 is the implementation stage). In order to move from one step to another, certain activities need to be done with the customer. These lines represent the seller having completed a This is your target – your sales plan, your step. This is important for forecasting your own pipeline. quota!. If for example your target is These are the sales aids. They are used to collect information, €0.5m, you need €5m worth of identified and are designed to be shared with the customer. They are (validating) opportunities at 10% to positioned at the „logical“ place in the sales process, „guarantee“ but can you will achieve your be used at any time. targets! DO YOU HAVE ENOUGH? When you drag a sales aid onto the opportunity, it will attach is theofpipeline. We will it to.These move are the sales aid inThis the form a template (docuse or xls) our opportunities through the sales cycle. easier to format to your company‘s image, for when you send them to the customer. This is a new opportunity. When you create it, it will be entered into step 1. You can now move it forward, and attach all of the sales aids to move your sale forward! As the opportunity moves forward, it will automatically adjust your forecast. For example, when you have identified an opportunity, and are in the process of building the vision, there is a 10% chance of this opportunity closing. Then 25% when it is validated, 50% when it is qualified, 75% when it is proposed, and 100% when it is closed. 10% 1-Noticing 2-Identifying 3-Validating 25% 4-Qualifying 50% 5-Proposing 75% 6-Closing T A R G E T 100% 1-Noticing 2-Identifying 3-Validating 4-Qualifying TSL EQ EPIC TSL Draft COS PPM PSM EP OP VC VC1&2 1&2 5-Proposing TSL TSL Proposal Proposal 6-Closing HIT HIT List list Reference EPIC Total HIT List Solution call planner Story Landscape Template -–Proposal Draft Solution Early Qualifier Conditions Power Engagement Search ofPlan Satisfaction Mail form Pain and Personality Map Opportunity Plan Purpose Value Chain parts 1&2 Purpose Purpose Understand Plan Present Negotiating Create The draft your reference the solution sales final planning yourcalls. proposal stories clients’ – clearly tool. Think that technology with Plan outlining ofcan enough all your be product used Purpose Assess the quality of an opportunity. Purpose Search Consolidate Get firm for commitment aahours, the way buying to measure from vision. your the Negotiate client. success environment good specs, positions, actively which questions products man as your part and last to will of how ask. modules offer, an be itacquisition used, Bring runs the etc. their things and structure The which drive. you TSL Purpose Analyse your clients’ organisational Judge win-chances. Shared Understand, and demonstrate knowledge and access Transfer results toownership. the of key your decision work, Scope with maker. the your deal. client. business. and is desperately business the logic product to needs Demonstrate need, your piece they sales the of will things the technique. competence. fulfil. final that proposal. would Create curiosity. Sell with value. Look for problems. Understand power. Consult. understanding for the sales team. Ask the of your clients’ business strategy and Qualify the opportunity. Discover In make Action addition the opportunities deal you perfect. would insert Use . this business as the tangible business results of your Qualify the opportunity. difficult questions early. Plan. plans. Action Action cases, foundation Complete SLA’s, the for template, value your statements. discussion. ideally with Useyour the solution. Introduce Write Action aSend mail that consolidates of “searching and for Action Note HIT client. Complete List down tothe the keep 2-3 it concept template out questions the tonegotiation potential with in each your customers, fair solution area and of Action Action value” summarizes Complete and the “long your template sales satisfaction”. with activities complete up until Collect the Action rational. or knowledge. speak model. and about If keep This appropriate, it needs aterm on record the to phone allow of beayour cleared or the face model by to Collect information about the people:Complete the questionnaire and analyse Collect information about current this listing point, of all and necessary what has steps been from agreed now to. customer’s to The face. theguide key questions decision your technology conversation. within maker the landscape. before template moving are Write aattitude, statement that your client will (pain, compelling reason, level of the results. strategy, projects and plans. Send until the it to implementation your sponsors, stage. and ask Allow to designed Action forward. to toinprompt all the necessary respond step2, and then revise this, support) and link it all together. move room for the you sale client forward to add to their next own step. questions Put yourself that into need toshoes, be clarified and make before add more detail &their facts, inthe step 4. ideas. This (as what well as theneed, TSL Draft) moving assumptions intoalso the about implementation they stage. have needs toand be would cleared by to the key decision The to have discussion around like the have, questions and what will maker before moving forward. result they can in the trade. detail Then going do itinto for the yourselves. final proposal. 1-Noticing 2-Identifying 3-Validating 4-Qualifying 5-Proposing 6-Closing RST RST