Transcript This is the main Presentation title

GNSS opportunities in Location Based
Services
Justyna REDELKIEWICZ
European GNSS Agency (GSA)
European GNSS Applications in H2020
Prague, 04/02/2014
Mobile applications are getting closer
to where you are
Navigation
• find your way to
destination on
foot, by car etc.
POI search
• find closest restaurant
Person tracking
• Supporting blind and
disabled persons
• Locate children and pets
LBS advertising
•Advertise nearby available
products and services
Emergency call
• e112
• eCall
Community
• Friend finder
• Social networking
Vertical applications
• Logistics
• Sales force automation
Games & sports
• LBS games
• Training assistant
LBS address different user needs
Segment
Description
Primary LBS
needs
Primary
applications
Young and funky
Young, internet savvy users,
Social networking adepts
Killing time
Community
Games & Sports
Safety
conscious
Parents worried about the safety
of their children or their ageing
parents
Safety and care for
loved ones
Emergency call
Person tracking
Early adopters
Tech-savvy gadget freaks.
Exploring new and
innovative services
All
Professional
Require specific LBS applications
for day-to-day use in job
Productivity at
work
Vertical applications
Navigation
Lifestyle users
Use LBS to organise their busy
lives better
Active use of
leisure time
POI search
Community
Bulk users
Service providers or advertisers
catering to many users
Commercial
success
LBS advertising
Vertical applications
Seamless integration of various location
technologies is key in the complex LBS pyramid
APPLICATIONS
APPLICATION
STORES
DEVICES
POSITIONING
TECHNOLOGY
*Indoor Messaging System
Navigation, POI search, LBS
advertising, tracking, emergency
caller location, gaming, sport,
entertainment, news, social
networking,…
Apple App Store, Windows
Phone Store, Google Play,…
Smartphones, tablets, digital cameras,
fitness and tracking devices, binoculars
Cell ID, GNSS, INS, Wi-Fi, …
LBS market has seen phenomenal growth…
Shipments of GNSS devices by region
900
25%
800
20%
*
600
15%
500
400
10%
300
200
GNSS penetration
Units (millions)
700
5%
100
0
0%
2006
EU27
2007
2008
North America
2009
2010
2011
Rest of the World
2012
GNSS penetration
…however success is not guaranteed in this
highly competitive environment!
*The penetration represents the percentage of LBS devices in use that are GNSS enabled
Further growth will be additionally
stimulated by new GNSS platforms
Shipments of GNSS devices by segment
2,500
50%
45%
40%
Units (millions)
35%
1,500
30%
25%
1,000
20%
15%
500
GNSS penetration
2,000
10%
5%
0
0%
2012
Smartphones
2013
Tablets
2014
Digital cameras
2015
2016
2017
Portable computers
2018
Fitness devices
2019
2020
People tracking
2021
2022
GNSS penetration in installed base
What will drive the next wave of growth?
Increasing
penetration
of GNSS
devices
More
intensive
use of
these
devices
More
devices
per person
Beyond
human
markets:
internet of
things
Disruptive
new
applications
7
Increasing penetration of GNSS in devices
But what about:
• Cost of the device
• Maps and content in new
regions
• Privacy and regulations
8
More intensive use of these devices
But what about:
• Indoor positioning
• Urban canyons
• Accurate geo-enabled
content
• Improved user experience
• Trusted position
9
More devices per user
But what about:
• Power consumption
• Trusted positioning
• Indoor coverage
• Cost of the device
10
Beyond human markets …
But what about
• Integrity, reliability and
trust
• Service guarantee
• Power consumption
• Multi-path
• Communications
11
EU GNSS benefits Location Based Services
•
Better performance in urban canyons due to
and increased availability
•
Robust signal characteristics provide better
resistance against multipath interference
•
Social benefits in terms of lives saved due to
quicker response time and better accuracy in
emergency caller location (112 emergency
number)
Potential areas of research
• Galileo-enabled software applications for consumer
devices (smartphones, tablets)
• Safety-related applications (e.g. emergency call)
• Ensuring seamless switch outdoor/indoor
• Seamless integration of various location
technologies in devices
• Network - assisted services for mobile users
• Augmented reality applications
• Development of performance standards
Thank you!
Justyna REDELKIEWICZ
Market Development
European GNSS Agency (GSA)