Transcript Diapositive 1 - European GNSS Agency

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Gian Gherardo Calini
Head of Market Development
European GNSS Supervisory Authority
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GSA Market Development and R&D strategy - Agenda
GNSS downstream market and benefits
FP7 Strategic objectives
GSA approach
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GSA Market Development and R&D strategy - Agenda
GNSS downstream market and benefits
FP7 Strategic objectives
GSA approach
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All players shall benefit from a huge global GNSS market …
GNSS worldwide market* revenues
Products & services, €bn
300
250
200
150
100
50
2007
08
09
10
11
12
13
14
15
16
17
18
19
20
0
4
Note: * Enabled market, i.e. including both price of services and devices
Source: L.E.K. research and analysis
4
… experiencing a continuing trend of new products and
services…
A new digital camera on the
market has a built in compass,
able to geo-tag images as they
are captured
A new watch incorporates a high
sensitivity GPS, allowing to
monitor altitude, barometric
pressure, speed and distance
A new ultra mobile PC, just
presented in the US, works also as
Personal Navigation Device
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A new software able to show
nearby points of interest, as
well as a capture button to
record favourite routes,
locations, and voice memos
Source: L.E.K. research and analysis
A navigation device specific for the
trucking industry, able to provide,
specific information (e.g. height
restrictions, hazardous materials
restrictions, points of interest)
A GPS-based waterproof recovery
and tracking device, features also
always-on cellular communications
for security monitoring
Nokia has introduced a new series of
mobile phones with a built-in GPS
receiver with Nokia Maps application
and navigation services
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Europe has a significant market share in key sectors of a
relatively consolidated market …
Market size of EU players by industry
Products & services, %
Size (€bn)*
0.5
20
Concentration
Very
Medium
High
>5
>80
High
High
1
Very
High
>200
Medium
100
90
80
Non EU
70
60
Non EU
Non EU
Non EU
Non EU
Non EU
50
40
30
EU
Platforms
EU
EU
Content &
appl. (Road)
EU
Chipsets
10
Devices (LBS)
EU
20
EU
Europe is a first tier player within
the GNSS industry:
• In the key segments of
services and devices it has a
global market share ranging
from 27% to 42%
• Europe has also a strong
presence in other segments
of the value chain
Note: * Approximate figures
Source: L.E.K. research and analysis
Services (LBS)
6
Devices
(Road)
0
6
… and is therefore well positioned to exploit the benefits
brought by Galileo
Benefits for European firms, users and society
Cumulated up to 2030, €bn
70
11
60
3
63
45
50
30
20
4
Source: L.E.K. research and analysis
Total
benefits
Social
Users
Dowstream
Upstream
0
7
• Downstream and upstream
industries will increase their
competitiveness
• Users will benefits from launch of
new services and from increased
performance on existing ones
40
10
Galileo will bring €63bn of cumulated
benefits to Europe up to 2030
• Among social benefits, a reduction
of pollution as well as increased
safety will be the major source of
benefits
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GSA Market Development and R&D strategy - Agenda
GNSS downstream market and benefits
FP7 Strategic objectives
GSA approach
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FP7: stimulating R&D towards market and GNSS industry
progress
FP7 Strategic Objectives
1. Create economic value
2. Ensure EGNOS and Galileo competitiveness
3. Maximise public benefits
4. Project the image of Europe
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GSA Market Development and R&D strategy - Agenda
GNSS downstream market and benefits
FP7 Strategic objectives
GSA approach
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R&D is a key element in our approach …
Readiness level of technology, application and ideas
Generation/
Concept
Validation/
Demonstrati
on
Completion/
Operation
Awareness
programme
Support to
R&D
Business
incubation
Funding
•Network events
•Business plan
contest
•Marketing
•Research
programmes
•Joint research
•Expert network
•Incubation
•Expert network
•Test environment
•Seed funding
•VC funding
•JV
•M&A
Entry to
Market
FP7 focus
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11
We concentrate on projects and activities impacting the
whole value chain …
Services are becoming key
to attract new customers
Chipset
providers
Platform &
receiver
manufactur
ers
Device
manufactur
ers
Content &
application
s
providers
Service
providers
Device makers require integrated
solutions to produce complex
products cost effectively
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Focus is on applications (more than 50% of FP7 1st call) which
drive the downstream industry
12
Downstream markets opportunities have been
reviewed…
Road Pricing
+
LBS social
Road Congestion
LBS innovation
General Aviation
Com. Aviation
Potential
Road VAS
Road Fleet mgt.
Aviation airports
Road Emergency
Security
Maritime
Agriculture
Rail
13
Surveying
Timing
End-to-end
Concept
Tech.
Devp.
Regulatory/
legal.
Product Maturity
Business
economics
Pre-market
trial
13
…In the 1st call applications in road, aviation and LBS also
via SMEs were addressed …
Topic
Budget
(€m)
# of
projects
Road
Innovative GNSS-based road applications
- focus on RUC and VAS
2.7
2
LBS
Innovative GNSS-based mobile LBS
Applications
2.3
2
Aviation
Accelerating EGNOS adoption in aviation focus on general aviation
1.9
2
SME/LBS
Innovation
Open call for focussed innovative projects
in mass-market GNSS applications
2.7
9
9.6
15
14
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… while the 2nd call the main theme is to develop
downstream markets via public sector adoption …
Objectives of the 2nd call
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•
Stimulate EGNOS and CDDS use in EGNOS'
priority segments (e.g., Aviation,
Agriculture)
•
Prepare Galileo introduction in segments
with long lead times (e.g., Other
Transport)
•
Stimulate EU industry competitiveness in
GNSS downstream markets by promoting
innovation and supporting SMEs
Topics covered
• Road telematics with emphasis
on safety
• Fleet management and logistics
• High precision, including
agriculture
• Accelerating EGNOS adoption in
aviation
• EGNOS in rail and maritime
• Social LBS
• SAR service
• Education and and innovation
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FP7 will also support priority actions to stimulate markets
• Promoting tools beyond R&D to accelerate market
development (e.g. Contests for ideas)
• GNSS Knowledge hub for Application Developers and
Users
• Galileo and EGNOS users’ needs monitoring
• EGNOS Market Entry Actions, including EDAS Beta
testing
• …
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