Transcript COLDWELL BANKING

Experience The Difference
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TABLE OF CONTENTS
PRICING STRATEGIES
Seller Services
Pricing Your Home
What Affects The Value of My Home?
What Factors Do Not Affect the Value of My Home?
Do Improvements Affect Value?
Communication With the Seller is Crucial
MARKETING STRATEGIES
Triple Internet Presence
Capturing the Online Buyer
LeadrouterTM
National Marketing Strength
Local Market Exposure
Coldwell Banker Previews Program
OUR FULL SERVICE COMMITMENT
Your Sales Professional
One-Stop Shopping
Coldwell Banker Home Loans
The Listing Process
The Selling Process
Confidential Matters
THE COLDWELL BANKER ADVANTAGE
The Coldwell Banker Network
Coldwell Banker Residential Brokerage CARES Foundation
100 Years of Proven Trust
Proven Results
Coldwell Banker – For All Your Real Estate Needs
Home Enhancement Advice
Let’s Get Started
he following slides contain valuable
T
information to assist you in making a decision
about the marketing and sales of your home and
explain how we are different from other real
estate companies.
Using the menu at the left, click to proceed
directly to a topic of interest to you, or simply
begin at the top and Experience the Difference
from start to finish!
PRICING STRATEGIES
SELLER SERVICES
• Represent you and your interests
• Help determine the maximum price that a buyer will pay in today’s market
• Aggressively negotiate on your behalf protecting your equity as though it was their
own
• Sell your home within your time expectations
• Take the stress out of the transaction
• Stay in regular communication with you; based on your schedule you’ll receive
market updates.
• Use the tools available only to Coldwell Banker sales associates to expose your
property to local, national and worldwide audiences.
f you haven’t sold a home in the
I
last several years, the buying process
• Actively market your home to your neighbors who may know potential buyers
has changed dramatically.
• Actively market your home to potential move-up buyers in communities around your
property
Today’s buyers engage their own
representation. The goal of the buyer’s
agent is to obtain the best possible
price and terms for their client, the
buyer.
• Actively market your home to other top sales associates in the community
• Expose your property to 20,000+ sales associates through two (2) multiple listing
services
• Provide a minimum of six photos along with rich property content on three(3) major
websites: Realtor.com®, ColdwellBanker.com and ColdwellBankerAtlanta.com
• Provide the opportunity to be a Featured Home on the three Web sites
• Guarantee a timely response to online buyer inquiries about your home via our
exclusive LeadRouter™ system
• Utilize local, regional and national media resources
Your Coldwell Banker sales
professional will deliver the Seller
Services you expect and deserve.
PRICING STRATEGIES
WHAT AFFECTS THE VALUE OF MY HOME?
Ultimately, the market will set the price based on various factors:
Physical Qualities and economic Conditions:
• Location, size of home/ condominiums, lot size, floor plan, condition, architecture
style, historic value, curb appeal, special features, amenities, and upgrades
• Interest rates, seasonality, local economy, job growth
Comparative Factors:
• Comparable homes currently on the market representing your competition
• Recently sold comparable homes representing the reality of what buyer’s are willing
to pay
• Comparable homes that failed to sell representing prices sellers wish they could get
but the market won’t support
• Time and Motivation - your optimum selling time can impact your price
• New properties coming on the market each month representing your newest
competition
Determining the value for a property is both a science and an art. You will find
that even appraisers will not value a property at the exact same price.
S tudies show that homes priced
properly upfront will sell faster and
for more money that those that have
been overpriced.
Pricing Your Property
Less
Money
Amount
Of
Time
On
Market
More
Money
More
Time
Less Time
Priced
At Realistic
Market Value
Priced
Above Realistic
Market Value
If a property is priced unrealistically, it will
generate less Interest and ultimately, sell for less.
PRICING STRATEGIES
PRICING YOUR HOME
Perhaps the most important conversation you will have with your sales associate will be
establishing the price for your property. Your sales associate has the knowledge and
experience to determine the maximum price that a buyer will pay in today’s market.
Studies show that homes priced properly upfront will sell faster and more money that
those that have been overpriced. Pricing your home higher than comparable listings
may actually help sell your neighbor’s home more quickly than your own.
Your Coldwell Banker sales associate is very experienced in determining price; but you
are also part of the process.
Pricing Your Home
If The Asking Price Is:
15% Over
Market Value
10% Over
Market Value
5% Over
Market Value
Fair Market
Value
The Property Appeals To:
20% of
the Buyers
I f the asking price of a property
increases beyond fair market value,
the market of potential buyers
decreases dramatically
30% of
the Buyers
50% of
the Buyers
95% of
the Buyers
PRICING STRATEGIES
WHAT FACTORS DO NOT AFFECT THE
VALUE OF MY HOME?
• Assessed value of the property determined by the Tax Assessor’s Office represents a
valuation for tax purposes only; it is not a true market valuation of the property.
• Your refinance appraisal is oftentimes overgenerous because the appraiser does not
have to justify the price to a buyer. The mortgagor already owns and plans to continue
living in the home.
• The price you originally paid for the home is not a true factor because prices are
based on overall market conditions that vary from market to market. Price in
California have no bearing on home prices in Georgia.
• The amount you need to realize from the sale of your present home to purchase your
future home. These are two independent and unrelated transactions.
• What your neighbors think your home is worth.
– Sometimes neighbors, with a home for sale, will encourage you to list your
home at a higher price to make their home more financially attractive to a
buyer.
– Oftentimes, even neighbors not currently in the market, encourage you to
overprice your property, hoping to artificially increase neighborhood values.
PRICING STRATEGIES
DO IMPROVEMENTS AFFECT VALUE?
Many homeowners make repairs, remodel or renovate.
Is there a return when the property sells?
Generally, that depends on where and when the dollars have been spent. Some repairs
and improvements bring your home up to “selling standards.”
This includes items as paint, carpet, or a new roof. But, buyers expect these things as
“standard”. These types of improvements might make a home more attractive which
may help it sell faster, but they really don’t increase the value. Remember, your
property may be competing with new homes where the buyer is able to choose the paint
or carpet they want rather than live with your selections.
What recent remodeling projects improve or enhance the value of your home?
Remodeling Magazine/ Realtor Magazine’s Cost versus Value Report shows what a
homeowner may receive upon resale. The improvements shown below make the home
more attractive and increase the value…two powerful motivators.
Improvements
Kitchen Remodel-Minor
Siding Replaced
Deck Addition
Bathroom Addition-Midrange
Bathroom Remodel-Midrange
Window Remodel-Upscale
Window Replacement-Midrange
Basement Remodel
Cost Recouped 1
102%
192%
101%
116%
123%
107%
173%
102%
12008 Report
for the Atlanta Metro area
PRICING STRATEGIES
COMMUNICATION WITH THE SELLER IS CRUCIAL
Your Coldwell Banker sales professional will provide regular market updates with
the following valuable information:
•
•
•
•
•
Recent feedback concerning your home
New listings competing with your home
Recent sales of competing properties
Competing properties that failed to sell and were rejected by the market
Local economic factors including interest rates, job growth, unemployment and
consumer confidence
The key to a successful transaction is knowledge and communication.
Y our Coldwell Banker sales
associate will stay on top of the
details, monitor the process and
provide regular updates.
MARKETING STRATEGIES
Triple Internet Presence
Capturing the Online Buyer
LeadrouterTM
National Marketing Strength
Local Market Exposure
Coldwell Banker Previews Program
MARKETING STRATEGIES
TRIPLE INTERNET PRESENCE
Once Your property is listed with Coldwell Banker Residential Brokerage, your sales
associate will ensure that a minimum of six photos of your home are placed on three
award-winning real estate Web sites. Our exclusive LeadRouter™ system will notify your
Coldwell Banker listing associate of online inquiries via cell phone within seconds.
ColdwellBankerAtlanta.com
• Detailed information about more than 90,000 homes for sale across metro Atlanta
• Multiple photos, school information, home buying tips, financing information, live chat and
iTours
• More than 375,000 user sessions each month with an average of 18 pages viewed
ColdwellBanker.com
• Provides easy-to-find direct links to our local sites- ColdwellBanker.com
• One of the most highly rated and visited real estate sites with more than 2.7 million visits each
month and over 25 million pages viewed
• Multiple photos, descriptive text, homebuyer information and the unique “Personal Retriever”
alerts buyers of new listings
Realtor.com®
•
•
•
•
86% of online buyer’s time is spent on Realtor.com®
Our special relationship with Realtor.com® means more referrals from buyers who are looking
for homes in all 50 states
“Showcase Enhanced” listings- six photos, more detailed text, scrolling headlines and agent
contact information differentiates your property from two million other listings on this site
The opportunity for your property to be a “Featured Home”- prominently displayed and
viewed first when buyers search for homes
Properties on Realtor.com® are viewed on major Web portals like AOL, MSN, JUNO, Net
Zero, The Wall Street Journal Online, Digital City and more
MARKETING STRATEGIES
CAPTURING THE ONLINE BUYER
Where are today’s buyers? How will they find your home?
Research has shown a dramatic shift in how buyers search for a home. Coldwell
Banker has invested more resources than any other real estate form to market
your property on a worldwide platform:
• $45 million invested in online advertising, enhanced text, images and banners1
• Web site enhancements
• Automatic response system, LeadRouter™, to capture today’s online buyer
• Buyers have shifted from newsprint and magazines to online. 40% more buyers use
the Internet instead of traditional print media.2
• Web sites provide rich text, multiple photos, school and neighborhood information,
driving directions, affordability charts and much more.
• Most buyers begin their search using popular search engines like Google, MSN or
Yahoo. Potential buyers type in a few key words such as “real estate Atlanta”. Our
financial investment in search engine advertising includes 56,000 search terms to
position our company among the top sites on search engine results pages.
• Research shows that buyers view homes that have rich content and multiple photos.
84% of online home shoppers consider multiplle photos and detailed text to be of
prime importance.3
• Buyers are three times more likely to view properties with multiple photos. Our
listings on three Web sites have six or more photos with enhanced, detailed,
descriptive information.
1Based
on estimated retail value of NRT Incorporates annual spend for realtor.com and search engine advertising
Association of REALTORS 2004 Profile of Home Buyers and Sellers
2National
3Stet
lassified advertising is no longer able to
Csatisfy
the consumer’s demand for detailed
information nor does it provide visual images.
MARKETING STRATEGIES
CAPTURING THE ONLINE BUYER
“Featured Homes” are viewed 20 times more often that other listings and receive more
buyer inquiries.
Your home will have the opportunity to be showcased as a “Featured Home” on all
three Web Sites.
ur Web sites provide rich text, multiple
O
photos, school and neighborhood information,
driving directions, affordability charts and much
more.
MARKETING STRATEGIES
LEADROUTERTM
Today’s online customer1:
• The average online consumer has a 15-minute patience level when seeking more
information.
• Online consumers make an average 5-6 additional property inquiries.
• 88% of home buyers work with the sales associate who responds FIRST.
• Studies show that nearly 50% of online inquiries to real estate industry sales
associates are unanswered. Of those that do reply, the average response time is
measured in days. Today’s buyers will not tolerate that lack of service. They want
information now or they move on to a different property.
• 93% of home buyers say speed of response is very important. This powerful tool lets
sales associates follow up on leads within minutes, for a competitive edge.
response time is demanded by
Qonlineuickbuyers.
LeadRouter converts online
TM
inquiries to voice text which is routed to your
sales associate within seconds.
1National
Association of REALTORS 2004 Profile of Home Buyers and Sellers
MARKETING STRATEGIES
LEADROUTERTM
STEP 1
Your property is exclusively market on all our top-rated real estate Web Sites.
STEP 2
Potential home buyer finds your property online and requests additional information.
STEP 3
Our LeadRouterTM system is activated and captures the lead.
STEP 4
LeadRouterTM notifies your Coldwell Banker sales associates in a matter of seconds.
STEP 5
Your Coldwell Banker sales associates contacts the buyer directly to answer inquiries
about your property and arranging a convenient time to view you home.
O ur exclusive LeadRouterTM technology
takes a buyer’s online email inquiry and
automatically converts it to a voice message
that notifies the listing associate on their cell
phone.
In the blink of an eye, the potential buyer can
connect with your listing sales associate, who
best knows your home and its unique selling
features.
The response can occur before the buyers
logs off their computer!
MARKETING STRATEGIES
INTERACTIVE MARKETING PLAN
With more than74% of home buyers using the Internet as part of their home search, our
online marketing program is essential to generating the greatest possible demand for
your home.
Throughout the year, Coldwell Banker has a dominant presence on Web sites visited by
potential home buyers. We partner with many of the best known real estate-related Web
sites to make sure our message is seen all over the world.
• Banner ad campaigns on MSN.com and AOL.com
• Sole advertiser on HGTV.com- “Designed to Sell”
• Online advertising presence on Google, Yahoo, MarthaStewert.com and
ArchitecturalDigest.com
• Banner ads on ThisOldHouse.com, RobbReport.com and Find-tv.com
These online ads will drive more buyers to our Web site where they can view your
property.
NATIONAL MEDIA CAMPAIGN
The power of global advertising connects your home to local, national and international
buyers and drives them to our Web site. The Coldwell Banker message can be seen and
heard on:
• Some of the most popular network and cable television programs
• National and local radio stations
• Major periodicals such as Newsweek, U.S. News and World Report and
Money Magazine
• National newspapers including USA Today and The Wall Street Journal
LOCAL MARKET EXPOSURE
Sales Associate Network
• Access to the network of top sales associates within our company currently working
with buyers
• Actively target agents in other companies with buyers looking for homes like yours
Local “Move-up” Buyers
• Your Coldwell Banker sales professional will utilize databases of potential buyers
who may be in the market for properties like yours.
Two Multiple Listing Services
• First Multiple Listing Service
• Georgia Multiple Listing Service
• Your property information immediately available to over 20,000 metro Atlanta sales
associates with potential buyers
One of the Most Recognized Yard Signs
• Highly visible
• Nationally known
• Widely respected
Flyers/ feature sheets
• Custom property flyers and feature sheets include:
Price
Photos highlighting your property
Detailed information to promote your home
Contact information the buyer’s agent will need
Print Advertising
• Research shows print advertising has become a less desirable vehicle for buyers. We
will be highly selective in determining when print advertising will or will not attract
buyers to your property.
COLDWELL BANKER PREVIEWS INTERNATIONAL
O ur Luxury Home Marketing Program
Coldwell Banker is a national leader in million-dollar home sales. The innovator in
luxury home marketing, Previews International, was founded on the premise that
exceptional homes need exceptional marketing and the widest possible international
audience to find clients with the right means.
Coldwell Banker is a national leader in million-dollar home sales. The innovator in
luxury home marketing, Previews International, was founded on the premise that
exceptional homes need exceptional marketing and the widest possible international
audience to find clients with the right means.
More than 21.000 homes priced at $1 million or more were sold by Coldwell Banker
sales associates last year. Your sales associate can discuss our Previews marketing
program with you in detail.
OUR FULL SERVICE COMMITMENT
Your Sales Professional
One-Stop Shopping
Coldwell Banker Home Loans
The Listing Process
The Selling Process
Confidential Matters
YOUR SALES PROFESSIONAL
Your Coldwell Banker sales professional is part of the largest, most successful real
estate network in the world.
Your Coldwell Banker sales associate benefits from the most expansive
professional training system in the industry with limitless opportunities to improve
their skills.
• Training/ career development department, marketing/ advertising division
and information technology team work behind the scenes to provide
support and expertise
• Workshops and seminars in a variety of disciplines- legal/contracts,
communication skills, marketing, pricing, technology, negotiating skills
and other industry topics
• Branch offices supported by full-time, managing brokers, responsible for
leading, coaching, and developing our powerful sales team
• In-house legal counsel provides guidance on the ever-changing
complexities of today’s real estate transactions
We understand that selling or buying a home, although a business transaction, is an
emotional experience. Oftentimes, this transaction is the largest financial
investment you will ever make. Having an objective, third-party professional will
keep you focuses on the important issues.
W e are an organization of people
who pride ourselves on our
integrity, leadership,
professionalism, vision
and performance.
ONE-STOP SHOPPING
oday’s consumers are busy with an ever-widening array of responsibilities.
TBuying
or selling a home necessitates many steps and details. Sellers are looking
for a professional who will help them maneuver through the process and produce a
successful sale.
Coldwell Banker is the nation’s largest and most respected full-service real estate
company, partnering with experts in every facet of the real estate transaction to
meet the changing needs of our customers.
Our astonishing 99% brand name awareness, impressive customer satisfaction
scores and industry awards are proof of our commitment to providing the highest
quality service to our clients.
FINANCING THE PURCHASE
Coldwell Banker Home Loans
CLOSING THE TRANSACTION
Regency Title Services
PROTECTING YOUR INVESTMENT
Coldwell Banker Home Protection Plan
INSURING YOUR ASSESTS
NRT Insurance Agency, Inc
AT YOUR SERVICE
Concierge Services
ONE-STOP SHOPPING
Financing Your Purchase:
COLDWELL BANKER HOME LOANS
Just a few years ago, a buyer would find a home first and then begin the search for
financing. Oftentimes, this led to a sale that did not close because the buyer was not
able to qualify for and secure a loan. The seller was left with no choice but to put
their home back on the market.
Today, prior to the home search, buyers are securing a pre-approval commitment.
This is very important to a seller who is considering a purchase offer. Pre-approval
gives the seller upfront assurance that financing has been secured.
Coldwell Banker Home Loans offers three choices to apply for a loan:
1. By phone
2. Online application
3. In-person application with one of our mortgage professionals
“By phone” is the most popular choice. A pre-approval can be completed over the
phone in 20 to 30 minutes in the comfort of your home or office.
FEATURES
• Competitive rates and the smoothest mortgage experience in the industry
• More than 150 custom tailored mortgage products based on borrower’s needs –
existing homes, condominiums, new construction, vacation homes, investment
properties or refinancing existing properties.
• Online access for borrows is password-protected allowing them to securely track
their loan status in “real time.”
• One of the top ten originators or retail mortgages in the United States.1
• Toll free phone number: 1-877-399-7749
1
Inside Mortgage Financing, May 2005
M ake sure your buyer is
qualified to purchase
your home
Savvy sellers
obtain mortgage pre-approval
for their next home.
ONE-STOP SHOPPING
Closing The Transaction:
REGENCY TITLE SERVICES
Georgia is an “attorney state” which means that an attorney must be present at each
real estate transaction closing. We have partnered with one of the largest and most
respected real estate law firms in the state to provide our customers with the trusted
delivery of title services. Regency Title has more than fourteen locations.
Some of the areas of expertise are:
• Title Insurance
• Closing Services
• Survey Services
• Encroachment Issues
• Power of Attorney
• Lien Issues
• Estate Issues
• Multiple Owners
• Homeowner’s Association Documents
• Condominium Association Documents
Protecting Your Investment:
COLDWELL BANKER HOME PROTECTION PLAN
When our seller purchase a home warranty for the buyer, they receive the added
benefit of coverage during the listing period as well as the marketing value that
comes with “warranty included” advertising.
• Studies show that a home warranty alleviates buyers’ concerns and helps listings
sell faster and at a higher price.
• Historically, over 70% of homes covered by a home warranty have a breakdown
of a major system or appliances between the listing date and the first year the
buyers are in the home1.
Metro Atlanta is one of the largest new home markets in the nation. New
construction offers “peace of mind” to buyers because of the warranties provided by
the builder. Our sellers of resale homes can offer that same level of comfort by
providing a home warranty.
Ask your sales associate for a Coldwell Banker Home Protection Plan application or
call 1-800-747-5152.
1Based
on AON Home Warranty review of real estate customers January 2000-October 2004.
ONE-STOP SHOPPING
Insuring Your Assets:
NRT INSURANCE AGENCY, INC.
With one simple phone call you will access competitve rate quotes for a variety of
personal insurance needs: homeowners, condominium, renters, automobile, second
homes, recreational vehicles, vacant homes, flood and umbrella coverage
1-888-717-1776
At Your Service:
COLDWELL BANKER CONCIERGE SERVICES
Our Coldwell Banker Concierge Service department helps customers with an
advanced suite of services before, during and after the sale – from moving services to
home repair, maintenance and renovation.
National and local vendors are bonded and insured in a variety of categories:
• Carpet and flooring
• Movers
• Cleaning
• Painting
• Electrician
• Plumbing
• Fencing
• Roofers
• General Contractors
• Satellite Systems
• Handyman
• Storage
• Inspections
• Utility Connections
• Interior Design
• Windows & Doors
• Lawn & Landscaping • Window Treatments
• Locksmith
404-705-1734
1-800-891-3489
THE LISTING PROCESS
DEVELOP A PRICING STRATEGY
1.
Homes currently on the market
B
2.
3.
4.
5.
Homes that have sold recently
Homes that failed to sell
Local economic conditions
Desired timetable to sell the home
THE LISTING PROCESS
SUCCESSFULLY MARKET
YOUR HOME
1.
Complete all listing documents & disclosures
2.
Implement active marketing strategies
3.
Web site marketing with LeadRouterTM
4.
Flyer / brochures
5.
Stage your home for sale
6.
FMLS & MLS
7.
Yard Sign
8.
Coldwell Banker Home Protection Plan
9.
Arrange showings
10.
Communicate feedback
11.
Provide market updates
THE SELLING PROCESS
MANAGE THE SALE
1.
Aggressively represent seller
in all negotiations
b
2.
Assist seller in completing any
contracts and documents
3.
Guide seller through
all deadlines in the contract
4.
Evaluate and follow-up on
inspections, termite reports,
survey, insurance
5.
Prepare and negotiate any necessary
amendments to the contract
6.
Update seller on
buyer’s loan status
7.
Provide access to vendors
through our Concierge Services
THE SELLING PROCESS
CLOSING THE TRANSACTION
1.
Coordinate closing date, time
location and contacts with seller
b
2.
Follow up on details to
ensure smooth closing
3.
Review HUD Statement
(closing statement) with seller
4.
Submit Coldwell Banker Home
Protection Plan information to
initiate coverage for buyer
5.
Provide copies of all
closing documents
CONFIDENTIAL MATTERS
In order to maintain the strongest negotiating position, we recommend that you do
not discuss the following subjects with buyers or any other real estate agents:
•
•
•
•
•
•
•
Reason for selling the property
Urgency to sell
Willingness to consider an offer less than the listing price
Financing terms you may accept
Personal property you might be willing to include
Timing and benefits from your company if you are part of a corporate relocation
Any other confidential information
Your Coldwell Banker sales associate will represent you and your best interests by
managing discussions about any of these topics.
Y our Coldwell Banker sales
associate is a trusted advisor
with a proven track record.
THE COLDWELL BANKER ADVANTAGE
The Coldwell Banker Network
Coldwell Banker Residential Brokerage CARES Foundation
100 Years of Trust
Proven Results
Coldwell Banker for all Your Real Estate Needs
Home Enhancement Guide
Let’s Get Started
THE COLDWELL BANKER ADVANTAGE
RELOCATION NETWORK
Your buyer may be across town or across the globe. No one comes close to us when
marketing your property to relocating companies and their employees.
• Coldwell Banker Residential Brokerage is aligned with the largest corporate
provider of relocation services in the world. This powerful network assists more
then 110,000 transferees a year in over 140 countries. This partnership allows us
to deliver more potential buyers to your property then anyone else.
• We serve more than one-third of the Fortune 500 companies.
• Our relocation network sold more than 70,000 homes last year.
If you are moving outside of the Atlanta area, your Coldwell Banker sales associate
will put you touch with a respected real estate professional with knowledge and
experience in the housing market in your new hometown.
THE COLDWELL BANKER ADVANTAGE
COLDWELL BANKER CARES FOUNDATION
Our sales associates care about giving back to the communities where they work and
live. As a result, we established a charitable foundation to help fund local community
needs.
Our 2,000 sales professionals and 200+ employees generously contribute a portion of
each closing or paycheck to the foundation that is matched dollar-for-dollars by the
company. Our goal is an annual minimum donation of a quarter of a million dollars to
help those in need across the metro Atlanta area.
We will sponsor and build a home with Habitat for Humanity as part of Coldwell
Banker’s national 100 Homes Campaign in celebration of Coldwell Banker’s
100 Year Anniversary.
CARES Foundation recipients:
AIDS Walk Atlanta
American Cancer Society
American Red Cross
Angel Flight
Anna Crawford Children's Center
Atlanta Botanical Garden
Atlanta Boys’ Choir
Camp Sunshine
Chastain Park Conservancy
Children’s Health Care of Atlanta
CHRIS Kids
Dawnson County Family Connection
DaKalb Rape Crisis Center
Dunwoody Nature Center
East Atlanta Technical Center
Family Promise
Foster Care Support Foundation
Genesis Shelter
Gwinnett Community Clinic
Habitat for Humanity
Helping Hands
Juvenile Diabetes Foundation
Kate’s Club
Leukemia & Lymphoma Society
Lilburn Cooperative Ministry
MUST Ministry
National Foundation for Transplants
National Transplant Assistance Fund
NOA No One Alone
North Atlanta Prep Academy
North Fulton Community Charity
Northwest Georgia Child Advocacy
Rainbow Children’s Home
Rainbow Village
Safe America
SafePath Children’s Center
Samaritan House
STAR House
Susan G. Komen Foundation
The Drake House
The Lion Heart School
The Bridge
North Metro League
Total Family & Children Services
True Champions Foundation
… and many more
THE COLDWELL BANKER ADVANTAGE
PROVEN RESULTS
Worldwide
Coldwell Banker Real Estate Corporation
Sales Professionals
Offices Worldwide
Countries Served
Homes Sold
Homes Sold Priced Over $1 Million
125,000
3,900
28
1,200,000
20,292
Nationwide
NRT, Incorporated
Sales Professionals
Employees
Residential Brokerage Offices
Homes Sold
Sales Volume
62,000
8,000
1,000
497,500
$204,000,000,000
Metro Atlanta Area
Coldwell Banker Residential Brokerage
Sales Professionals
Employees
Branch Offices
Homes Sold
Homes Sold Priced Over $1 Million
Sales Volume
2,000
450
27
21,876
200
$5,800,000,000
O ur global connections and
local success area a winning
combination for our
customers and clients.
THE COLDWELL BANKER ADVANTAGE
FOR ALL YOUR REAL ESTATE NEEDS
The real estate business grows more complex every day. To meet these changing
needs, we have developed specialized divisions to serve the unique concerns of each
distinct customer:
Coldwell Banker The Condo Store provides expertise in
Atlanta and other markets across the nation in the sales and
marketing of new and converted condominium, loft, luxury
high-rise, cluster and town home projects from concept to
closing, as well as a specialty resale division.
Coldwell Banker Builder Developer Services
specializes in new home construction by providing onsite
sales management, marketing, builder and developer
programs.
Commercial NRT offers services specific to office,
hospitality, retail and land sales including an auction
division.
Corporate Relocation services provides individual and corporate move service and
programs including sales of corporate-owned homes.
Leasing and Property Management offer an inventory of homes for rent as well as
full-service management expertise for our customers with homes to rent.
Real Estate Owned (REO) Division features a specialized team of sales associates
with experience in sales of investor and bank-owned properties.
T hrough our specialized
divisions… we are your
real estate experts.
HOME ENHANCEMENT ADVICE
FOR ALL YOUR REAL ESTATE NEEDS
We will work with you to develop a custom-tailored home enhancement plan.
Within 15 seconds, the buyer develops an opinion of your home. We look at your
home through “the buyer’s eyes” and offer suggestions and enhancements that
establish the right first impression.
We provide a list of bonded and approved Concierge vendors to assist your with your
remodeling/renovation needs to ready your property for the competitive market.
Checklist:
___ Check the visibility of your house numbers – repaint and polish if necessary
___ Create an inviting walkway – add colorful annuals, a new doormat or fresh coat
of paint on the front door
___ Open windows in good weather to let in fresh air; consider lighting scented
candles for atmosphere
___ Pay attention to details: polish doorknobs, replace light bulbs
___ Turn on all lights – especially at night to provide a sense of warmth
___ Try to make rooms feel less crowded by removing excess furniture and creating
traffic patterns
___ Replace worn lamp shades, pillow and rugs
___ Test your doorbell to be sure it is working
___ Add plants or fresh flowers to add interest
___ Eliminate pet odors and make arrangements for pet while house is being shown
___ Try not to be present when potential buyers are viewing your home when
sellers are present, potential buyers feel like guests instead of shoppers
LET’S GET STARTED
 Review and sign the “Exclusive Seller Listing Agreement” and “Seller Information
Exhibit.” CLICK HERE TO DOWNLOAD FORM
 Review and complete the “Seller’s Property Disclosure” that will become part of
your sales contract. CLICK HERE TO DOWNLOAD FORM
 Review & complete (with your sales associate) the appropriate listing information
form: CLICK HERE TO DOWNLOAD SINGLE FAMILY FORM
CLICK HERE TO DOWNLOAD CONDOMINIUM FORM
 Review and complete other required documents.
 Your Coldwell Banker sales associate will ask you to provide a copy of certain
documents: your mortgage, title insurance policy, homeowner’s or condominium
association documents, existing survey, etcetera.
 Review the Coldwell Banker Home Protection Plan application and sign for
acceptance.
 Call Coldwell Banker Home Loans at 1-877-399-7749 and obtain pre-approval for
your next home.
 Review the materials offering tips and advice about preparing your home to sell.
 Consult the list of Concierge vendors for service you may need.
CLICK HERE TO DOWNLOAD CURRENT CONCIERGE LIST.
 Provide a set of keys for your property to your sales associate
We appreciate the trust and confidence you have
placed in us and we look forward to serving you.
F rom start to finish…
experience the Coldwell
Banker difference!
Smyrna/Vinings
© 2006 NRT, Inc. Owned and operate by NRT, Inc. | GARELic 12500 | 300 Village Green Circle Suite 100 Smyrna,GA 30080 | 770-433-4140
All information is believed accurate but is not warranted - Equal Housing Opportunity