Transcript Coldwell Banker Digital Marketing Plan

Coldwell Banker Digital Marketing PlanSM
Prepared exclusively for:
By Lora Abbott, Realtor ®
Coldwell Banker Gene Armstrong, Inc.
About the Coldwell Banker Digital Marketing PlanSM
For over a century Coldwell Banker Real Estate LLC
has become synonymous with excellence, leadership
and exceptional customer service in the real estate
industry.
Our focus has remained on providing the best services
possible for home sellers and buyers alike.
Jim R. Gillespie
President and Chief Executive Officer
Coldwell Banker Real Estate LLC
The Coldwell Banker Digital Marketing PlanSM is our
way of demonstrating how we’ll use the latest Webbased and digital technologies to make your
property stand out in today’s real estate
marketplace.
The Digital Marketing Plan…
…is our commitment to you to continue providing the highest
quality service using today’s most innovative marketing tools.
Digital Marketing Tools
coldwellbanker.com
Listing Distribution Strategy
Our Local Web Site
Web Marketing Pledge
coldwellbanker.com
The award-winning coldwellbanker.com is
one of the industry’s leading Web sites:
•
Buyers spend an average of 10 minutes
on the site viewing properties like yours
•
Features like our exclusive Personal
Retriever® service that deliver
information about new listings or the
Personal Retriever® Widget that sends
alerts directly to buyers desktop when
new properties appear on the Web site
Go Online!
coldwellbanker.com
• Supported by national and local
advertising campaigns
• Listings feature extensive details,
including multiple photos, slide shows,
virtual tours and neighborhood
information
• Direct links to our local company Web
site provides more details about the
local marketplace
Go Online!
coldwellbanker.com
• Personal Retriever® Home Tracker allows
you to keep tabs on your home and any
other home you choose
• Buyers can directly contact me by email to
request a showing of your home and more
information
• Quick search feature and state-of-the-art
mapping technology allows users to not
only get to your property instantly, they
also have access to local neighborhood
information such as streets, schools,
hospitals, houses of worship and more
Go Online!
Listing Distribution Strategy
• As a Coldwell Banker® customer,
your home will automatically be
filtered to Trulia, Google Base and
Yahoo! Real Estate Classifieds to get
your property maximum exposure
— Coldwell Banker listings have been
viewed over 50 million times by
Trulia users
— 13% of traffic to Google search
specifically for real estate
— Yahoo! reaches 74.4% of the online
U.S. population
Our Company Web Site
• Make a few points about your
local company site
— Traffic/visitors
— Number of listings
— Buyer tools like Personal
Retriever
— Neighborhood/Mortgage
resources
• If you need a second page
regarding your local web site,
click Insert… Duplicate
Slide… to make a duplicate
of this page
Replace this graphic with an image of your local
web site and this text with its URL.
My Personal Profile Page or Web Site
• Make a few points about your
Personal Profile Page or Web site
— View your listings
— Request Appointments
— Buyer tools like Personal
Retriever
— Mortgage resources
• If you need a second page
regarding your page, click
Insert… Duplicate Slide… to
make a duplicate of this page
Replace this graphic with an image of your
personal web site and this text with its URL.
The Coldwell Banker Web Marketing Pledge
• Your property will be submitted
to multiple Web sites, including:
• Your property information will
include:
— coldwellbanker.com
— Multiple photos
— Trulia
— Virtual Tours
— Google Base
— Detailed descriptions
— Yahoo! Real Estate
Classifieds
— Our local MLS site
— Our local company site
— My personal web page
• Your property will be submitted to
the Coldwell Banker Personal
Retriever service to email alert
buyers
• Inquiries from online consumers will
be responded to in a timely manner