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LOCAL EXPERTISE
TRADITIONS
About Coldwell Banker Traditions
Our History
Company Statistics (as of 1/1/15)
Established over a century ago as Brooks Real Estate, our
company was based on the principals of Client Service and
Community Commitment. The tradition continues!
 4 offices
True Quality Service is what we deliver to every client
every day. We understand the complexities of today's real
estate transactions, but we make it easy -- we lead our
clients through the entire process of buying or selling a
home.
 $59 million in sales volume
Our commitment to the community is reflected in our
participation in local and state Realtor organizations. We
believe it's important for us to be active in serving the
community as well as our clients.
To maximize our client service capabilities, in January of
1997 we became a member of the Coldwell Banker
Residential Affiliates, the premier real estate franchise
organization in North America. Founded in 1906 and
dedicated to customer support, Coldwell Banker was the
obvious choice for us because we believe it was the best
choice for our clients!
 36 Sales Associates
 Over 220 transactions
 Serving the local real estate
market continuously since
1885
 One of only 6 offices in the
entire Coldwell Banker
organization involved in Beta
testing of new technology for
2015
TRADITIONS
Rapid Response

When homebuyers inquire about your
house, they want a rapid response

Our lead management system notifies
me immediately
TRADITIONS
ABOUT YOU AND YOUR HOME
TRADITIONS
About You
•
Why are you moving?
•
What is your timing for selling?
•
What is your timing for moving?
•
What role does timing and pricing play in
your decision?
•
What are you looking for from me?
•
What challenges, if any, do you see in selling
your home?
TRADITIONS
About Your Home
•
What are your favorite things about your
current home and neighborhood?
•
What do your friends like about your home?
•
What are some of your favorite memories that
have taken place in your home?
•
What amenities are around you (parks,
restaurants shopping, transportation, etc)?
TRADITIONS
GLOBAL NETWORK
TRADITIONS
 Global presence: 49 countries/3,100 offices
 Over 107 years providing real estate service
 $208 billion in US sales volume in 2013
(2014 statistics coming soon!)
Source: 2013 data for Coldwell Banker® affiliated offices throughout the world
TRADITIONS
Real Trends Top 500 Report*
(in Billions)
TRADITIONS
coldwellbanker.com

Coldwell Banker® has more unique web
visitors than any other real estate
brand*

Coldwellbanker.com had over 47 million
visits in 2013

Featuring lifestyle, affordability and
keyword search tools for fast and easy
browsing

Multiple images and video showcase the
unique features of your house
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2013
TRADITIONS
Coldwell Banker® Web Partnerships
Your house will also be promoted on multiple partner websites
Properties listed at $1,000,000 or higher will also be featured on these luxury websites
TRADITIONS
Coldwell Banker® Seller Services Guarantee

Coldwell Banker was the first
national brand to guarantee its
services

This Guarantee outlines the full scope
of services I will perform as your
exclusive listing agent

List your home with the confidence
a Guarantee provides
TRADITIONS
MARKETING PLAN
ENTER YOUR
COMPANY DBA
HERE
Information Sources Used in the Home Search
(% of Home Buyers)
Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.
TRADITIONS
Marketing Activities
Internet Marketing
 ColdwellBanker.com
 CBTraditions.com
 Up to 4 local MLS’s (Multiple
Listings Services)
 Over 800 additional websites, such
as Zillow, Trulia, Realtor.com and
Homefinder
Nine in 10 home buyers used the Internet to search for homes*
*2013 National Association of Realtors® Profile of Home Buyers and Sellers.
TRADITIONS
Marketing Activities
To showcase your property I will:
 Develop a custom plan to enhance
property attributes
 Take pictures
 Promote at a Coldwell Banker
office meeting
 Begin customizing an Internet
Marketing program specific to
your property
TRADITIONS
Home Enhancement
Custom plan to enhance your property’s appearance, including:
 Identify problem areas
 Smaller rooms
 Room with unattractive view
 Share tactics to address
 Furniture placement
 Rug removal
 Paint colors
 Recommend specialists
 Handyman
 Paint contractor
 Cleaning service
 Yard service
 Pool cleaning and deck refresh
 Home staging designers
MARKET
CONSIDERATIONS
TRADITIONS
Competitive Price Lines
TRADITIONS
Competitive Market Analysis
Comparable houses on the market
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
TRADITIONS
Competitive Market Analysis
Comparable houses that failed to sell
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
TRADITIONS
Recently Sold
List Price
$000,000
PHOTO HERE
$000,000
Time on Market
X Weeks
Beds
Baths
Sq Ft
0
0
0
125 Main Street
Any town, Anywhere
Zip/Postal Code
List Price
$000,000
PHOTO HERE
Sold Price
Sold Price
$000,000
Time on Market
X Weeks
Beds
Baths
Sq Ft
0
0
0
125 Main Street
Any town, Anywhere
Zip/Postal Code
TRADITIONS
Setting the Right Price
If The Asking Price Is:
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
The Property Appeals To:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
TRADITIONS
Market Analysis Summary & Recommendation
Anticipated Selling Price:
Recommended Selling Price:
Recommended Financing Terms
 Text here
 Text here
$000,000
$000,000
Other Recommendations
 Purchase Home Protection Plan
 Text here
 Text here
 Text here
TRADITIONS
©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned
and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer
disclosure laws or regulations.
TRADITIONS