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Getting to the Point:

Aligning your club’s practices with Preeminence

Scott Francis, Director of Broaden Gator Engagement

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The Context

There are approximately 92 Gator Clubs® across the US, giving the UFAA a formal presence in areas where alumni are concentrated. The need lies in increasing the interaction and connection from alumni in these areas to the club, and in turn, the club to the University and vice versa. This must happen through the club structure to fulfill the mission of the UFAA. Furthermore, the existence and strength of membership within the clubs are in some ways, a reflection of the relevancy of the UFAA to our alumni and to the University. As an extension of the UFAA, Gator Clubs® reflect directly upon the University.

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Our Common Purpose

We engage the Gator Spirit, by creating the best engagement opportunities for Gators, everywhere.

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Standards and Expectations

Administrative Items:

To be an active club, a club must submit their Year-End requirements documentation      Financial report Annual report Updated Club Officers roster Gator Club Operating Rule – Signed by President Conflict Disclosure forms – signed by all officers

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Standards and Expectations

Performance related:

        Adopt UFAA’s Operating rules for Gator Clubs® Communicate

regularly

with alumni and friends Communicate

regularly

with your UFAA staff representative, Regional VP and Young Alumni Council representative Participate in International Gator Day Host viewing parties/social events in support of UFAA Attend annual leadership training Conduct Outreach & Academic recruitment events (if scheduled by UFAA) Conduct Head Coach Gator Gatherings (if scheduled by UFAA)

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Issues

There are a number of issues with the current standards, as they are outlined for Gator Clubs®      “Communicate regularly”

Mandatory

International Gator Day Accounting for club size and location “So what if I don’t…” No mention of MOST of the things you do…

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So then, what’s left…

What’s left if there is no accountability with the other items:         Adopt UFAA’s Operating rules for Gator Clubs® Communicate regularly with alumni and friends Communicate regularly with your UFAA staff representative or Regional VP Participate in International Gator Day Host viewing parties/social events in support of UFAA Attend annual leadership training Conduct Outreach & Academic recruitment events (if scheduled by UFAA) Conduct Head Coach Gator Gatherings (if scheduled by UFAA)

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What’s missing?

   Increasing Membership Providing diverse engagement opportunities for alumni  High Quality    Professional Value Social value Community/Social good Engage alumni to educate and support University initiatives  Internal Support Needed  Continue to build relationships with CSU’s: become strategic partner – goal setting, coordinating, executing  Develop the staff structure (people, process, tools) to support a new model

Key Statistics from 2013 -2014

9 Quantitative Information that we know:  54 of the 84 active Gator Clubs® and Affiliate Groups contributed to scholarship programs in 2013-2014.

 308 student scholarships + contributions to FOS and other endowments  Total financial giving from these groups was a record: $418, 741   Total programs: 563* Total attendees at programs: 26,467*

*Based on clubs who reported

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Key Statistics from 2013 -2014

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Key Statistics from 2013 -2014

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Key Statistics from 2013 -2014

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Key Statistics from 2013 -2014

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Key Statistics from 2013 -2014

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Gator Clubs® Engagement Structure

Membership Alumni Engagement Academic and Outreach Scholarship and Student Engagement Club Development/ Passive Programming

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Engagement Options by Category: Membership

 Retain and/or Increase membership  Offer local membership discount program  Host a membership retention/acquisition drive

18 Engagement Options by Category: Club Development/Passive Programming  RVP or UFAA Liaison participation in board meeting  Add a new volunteer leader to your board   Electronic Newsletter Attend Florida Forward of $3.00 per member.

Engagement Options by Category:

Scholarship and Student Engagement  Award student scholarships  Student engagement     activities: Student Sendoffs College Fairs Host College Bound Program Yield Events  Present a local award membership rebate of $3.00 per member.

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Engagement Options by Category:

Outreach and Academic  Host Distinguished Alumni Professor  Host an Outreach, Continued Learning or Career focused event  Collaborate on an event with a UF school/college  Academic-themed activity are provided a flat rate membership rebate of $3.00 per member.

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Engagement Options by Category:

Alumni Engagement          Alumni engagement event (Almost ANYTHING!!) Participate in Int’l Gator Day Celebrate a UF Tradition Event to support UF Athletics Networking activity Gators for Higher Education activity Community service activity Event for a target population Promote UF or Gator Club® publicly

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Quick Check In:

In small groups:  Share what you’ve done in some of these categories, and  What are some of the challenges in programming in some of the categories?

Gator Clubs® Engagement Structure

FUTRE VISIONS Reporting and Qualitative Metrics  Providing a change in how Annual Reports are collected and tallied  Additional technology resources for clubs to use annually Creating Qualitative measures for engagement  Piloting a “points” program in 2014-2015  A more user friendly way to quantify club activity  Provides each Gator Club® with a goal/target as a foundation for annual planning  A seamless tie-in to future metrics, specifically, an “Alumni Engagement Score” 23 Brief overview of points system  Most activities we spoke about previously earn a club a point   Higher value activities are worth two: Those are….

If we tallied activity with this model the past two years:   25% of clubs attained this status in ’12-’13 30% in ‘13-’14

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Questions

Answers