Transcript Club and Chapter Leadership Conference

Club and Chapter
Leadership Conference
Community Service Events
April 13, 2013
Agenda
•
•
•
•
•
•
•
Why did Mario choose me to lead this discussion?
What is community service?
Why do community service?
Why do community service on behalf of the university?
What’s involved in setting up a community service event?
When should these events take place?
Questions?
• Participation in an EASY community service event
Why Did Mario Choose
Me to Give This
Presentation?
•
Passion for community service, both
individual and group projects
•
•
•
Board of College Park Food Bank
Volunteer with Food and Friends
(on-going weekly), Learn-Serve Intl,
Martha’s Table and Pyramid Atlantic
Art Center (as needed opps)
13+ years of corporate marketing and
philanthropy experience at Target
Corporation and lead the creation of
multiple national, regional and local
community service events
•
•
•
•
•
•
•
Meals for Minds with over 40 local
food banks
National Day of Giving with 1400+
stores
Veteran’s Day Cooperative in 16
markets with The Mission Continues
School Spree with The Salvation
Army and 1400+ stores
Emergency Relief with the American
Red Cross and affected stores
Hundreds of RAOK events per store
requests
121 School Library Makeovers with
Heart of America
Goals from Presentation
1.
Give club/chapter leaders better understanding of
what community service events are
2.
Explain why community service events benefit the
clubs/chapters and the university
3.
Developing a community service event program for
your club/chapter that fits their “personality”
4.
Provide resources for clubs/chapters to begin creating
their own events
5.
Get agreement that clubs/chapters should be
incorporating in to their strategies
What is Community Service?
Possible Interpretations
What It’s Supposed to Be
• http://www.youtube.com/w
atch?v=oQM_BADh9Lc
Service Learning
• http://www.youtube.com/w
atch?v=ihnqaGE4nbU
Community Service
(Volunteer)
• http://www.youtube.com/w
atch?v=lm7s2dY7xRI
Community Service
(Volun-told)
Why Do Community Service Events
•
•
•
•
•
•
•
Karma (Personal)
Perspective (Personal)
Passion (Personal/possibly Prof)
Contribution (Personal/Professional/Community)
Networking (Personal/Professional/Community)
New Skills (Personal/Professional/possibly Community)
Legacy (Personal/Professional/Community)
Community Service on Behalf of the
University of Maryland
• Builds relationships between club/chapter members as well as with
community leaders
• Demonstrates Terp pride and a chance to be seen wearing Terp gear
en masse!
–
–
–
–
PR 101
20th Century: (National → Regional → Local)
21st Century: (Local → Regional → National/Viral)
“Feel goods” temper the tragedy/fear and are receiving more regional/national air time
• Provides alumni an opportunity to participate in club/chapter
events in a different way
• Awareness of club/chapter in community
• Branding of the university overall
– Importance of giving back to students and Young Alumni
– Elevation of brand outside the Mid-Atlantic region (Big 10 markets have strong
community giving histories)
– Giving to the university does not always equate to money
What’s Involved in Setting Up a
Community Service Event
Easy
More Involved
•
•
Call a local non-profit and ask if they
need a group to come volunteer
–
–
–
•
•
•
MLK Day of Service
Terp Service Month
Good Neighbor Day
www.volunteermatch.org
Typically these require no financial
commitment (Orgs like H4H are exceptions)
Communicate event to club/chapter
members
•
•
•
•
“Soup to Nuts” event – from planning
to execution
Usually a fundraiser (car wash, bake
sale, etc)
Requires promotion to networks to
garner attendance
More control of all aspects of event
Great project for some one who
wants to get more involved
•
http://lancaster.unl.edu/4h/serviceideas.shtml
•
REMEMBER: YOU GET OUT OF THE
EVENT WHAT YOU PUT IN TO IT – THE
MORE INVOLVED THE BETTER!
When Should These Events Take Place?
• Terp Service Month
• Quarterly – mix of EASY and INVOLVED
• Monthly – recurring event with local non-profit
• ***The holidays get a lot of activity but that is one month out of
the year. There is still need and opportunities the other 11 months
out of the year***
– Food: March/Nutrition Month, Sept/Hunger Awareness
– Disaster: March/Disaster Awareness, Summer/Relief Kits,
Sept/Preparedness Month
– Education: Summer/Reading and Activities
Questions for You
1. What are some ways you can get started planning service events (after TSM, of course)
2. What is the biggest hurdle for the clubs and chapters to participate in a community
service event?
3. Would there be an interest in doing a national “Day of Service” event in partnership with
a national non-profit? As part of TSM or another time during the year?
4. What would be your reaction if the Alumni Association were to require at least one
service event per year to qualify for funding?
Questions for Me
???
Community Service Event –
Writing Thank You Cards to Veterans
at Walter Reed Memorial Hospital
• Project Guidelines
– Try to write 5-6 thank you notes over the next 20-30
minutes
– Make it personal (I, My) vs Public (We, Our)
• Sign with first and last name only if you want
• No addresses/emails or phone numbers
– Keep message positive and impartial
• Avoid political or religious statements
• Do not assume recipients gender
– Try to write or print neatly as these veterans will not be
familiar with your handwriting
Writing Points
…sometimes the hardest part of letter writing is the first sentence…
Thank you for your service. We appreciate the sacrifice you have made personally and for our country.
Thank you for your courage and bravery.
Thank you! I have great respect for the work that you do and appreciate my freedom because of it.
Your service to this country will never be forgotten. Thank you!
Thank you for everything you are doing to keep us, and the world, safe.
I admire your bravery and commitment to serving the people of the United States. Thank you!
Thank you for defending our country and the world.
I am proud of all the things you do to keep our country safe and secure.
Thank you is two little words that express the huge appreciation I have for your service to this country.
Every day I think about the work you do and smile with confidence and respect for it.
Or……..a simple THANK YOU! works well too!