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Telecommunications Industry Brief Strategic Challenge How to keep up with the pace of change? High uncertainty about future Planning is limited No time to make decisions Reacting is insufficient Difficult to catch-up as pace increases Traditional strategies of “build and defend a position” are inadequate Tough competition penalizes mistakes Fortresses No Longer Exist Intel could try to defend its fortress… …but chooses not to • Superior technical capabilities • “Only the paranoid survive” • Advantage is assumed temporary • Substantial capital barriers to entry • • • • • Dominant market share • • • • • Strategy is complicated and surprising Price cutting in NICs Innovation into MMX technology $500 million investment in over 50 media, Internet and graphics companies Downmarket microprocessors for under $1,000 PCs Expanded product line Laptop-specific microprocessor New, “cheap” chips New “express bus” chips Time Pacing Common experience • Need for change is not anticipated • Initiating change takes too long • Change frequently loses momentum * Footnote Source:Sources Myths Best practice • Best solution is to react to events as quickly as possible (event triggered) • Drive change with internal metronome (clock driven change) • Monitor own processes and the market for rhythms • Set the pace • Choreograph transitions Time Pacing Examples Company Activity Pacing Addition of new manufacturing capacity Builds new facility every 9 months Opening of new retail outlet Opens 300 stores each year to hit target of 2,000 by year 2000 Launch of new products 40% of sales from products launched in last 5 years (in 1997 achieved 49%) Jack Welch’s calendar Like seasons of the year, Welch manages through a rhythm of regular, seasonal activities Improvisation Common experience • Innovative ideas suffer from poor execution • Company aspires to lead, but always seems to follow industry • “Analysis-paralysis” Myths Best practice • Successful companies are run by a braintrust of a few, smart senior executives • A few rules, neither bureaucracy nor chaos • Structure key outcomes with responsibilities • Structure key activities with priorities • Success is driven by more information (real time), not less and fact-based debate • Success is driven by an army of revolutionaries • Successful companies • Operate on the fly • Limit information • Eliminate conflict Improvisation – Semi-Structure Examples Company Limited set of rules • Strict product development priorities • Products released in three stages – internal, beta, full launch • Priorities managed, not projects – spontaneous content encouraged • “We live on the edge” • Clear ranking of which types of molecules are research priorities • Maximum number of molecule types pursued at any one time • Projects “killed” according to step charts F I L M S (The Crying Game Pulp Fiction The English Patient Chasing Amy Cinema Paradiso) • Movies must • Center on a basic human condition and a flawed, but sympathetic character • Have a clear beginning, middle, and end • Disciplined financing (50% more efficient than industry standard) Probing Common experience • Annual strategic plans are created, then filed and ignored • Strategic plans are often wrong in hindsight • Short-term performance pressure takes priority over future thinking Myths Best practice • Planning predicts the future • Build vision of business, not industry • Probe the future • Wide variety (time and content) of low-cost probes to create insight • Constant, thin attention • Hypotheses and evaluation metrics tied to probes • Planning is a waste of time, it is better just to react • 5-week schedule, 5-month plan, 15-month intuition Probing Examples Company Examples • “You’ve got to experiment…strategy is about buying options…then picking the best ones to pursue” – John Browne, CEO • Drilling experiments on Andrew oil field led to revolutionary horizontal drilling technique • Used limited JV with Safeway to experiment with integrated food and fuel convenience stores • Schwab’s approach is to use market to fine-tune new products; as a result, they “release products at a blistering rate, some hit and some wither, but the flood keeps coming” – Forbes • Develop experimental products/services in-house • Futures trading • Market Buzz • AdvisorSource • Uses alliances for further experiments • IPOs with Goldman Sachs • Direct life insurance with Great West Life • Gates calls probes “feelers” • “You’ve got to make sure you have feelers out to see when things are about to achieve critical mass” • Currently limited backing of three different video compression technologies • Creates probes with internal projects, alliances, and acquisitions • Both shorter term probes and “Blue Sky” projects Making Probing Happen Future focused meetings 5 years Acquisitions 3 years Futurists 2 years Scenario planning 18 months 6 months Market research Alliances/ JVs Pilot markets Experimental products and services • • • • • • Design a probe portfolio Range of time frames Range of technologies Range of probe types Always low cost More random probes when more uncertainty • Measure results • At some point, accelerate investment in direction of probe or eliminate it Regeneration Common experience Myths Best practice • New business opportunities suffocate in shadow of legacy ones • New businesses succeed only when isolated from traditional ones • New businesses thrive while traditional businesses languish • Diversification is successful when managers build and extend a tightly woven set of competencies • Drive successful diversified growth when • Traditional businesses are combined with new approaches • Multiple growth paths are traveled • 3 Rs: rearchitecture, recombination, and refresh are used • Thinking is modular • Existing businesses are culled • Roadblocks on previously successful growth paths Regeneration Examples Company Examples • Recognized modularity of brewery, wholesale business, and retailing/hospitality skills • Diversified into resort hotels, restaurants, nursing homes, and health clubs based on retailing/hospitality skills • Divested smaller, less profitable brewery operations • Diversified into high-volume, low-cost, in-store banking outlets with supermarketstyle service sales force • Newly trained salesforce used to re-vitalize traditional branch network • • • • • Entry into luxury market with Lexus, built on Discarded, experimental, midsize, Asian market product platform New dealerships, brand images, styling, technology Rearchitected selected engineering features Refreshed lower priced name plates with Lexus technology • Sophisticated combination of varied mutations, recombinations, and refreshers • Combined camera skills (optics technology, management of dealers, high-volume assembly) and new copier product • Combined print engines from copiers with new laser printers product and OEM channel into print engine business • Refreshed copier business with sophisticated control technology from laser printers • Recombined dealer management, high-volume assembly, copier and laser printer technology to launch fax machines business Agenda Local Services and Strategies Long Distance Service and Strategies Integrated Carrier Strategies Voice over Whatever Local Market Dynamics Large, slow growth market Competition really just beginning Lots of M&A activity SBC/Pac Bell/ SNET/ Ameritech Bell Atlantic/ NYNEX/ GTE WorldCom/MFS/Brooks AT&T/ TCG/ TCI ILEC Local Market Revenues $98.6 Billion, 1997 Access 33.6% Toll 10.2% Dir Revenue 4.3% Local Services 51.9% Revenues for ILECs only, excludes non-telecom revenues ILEC Local Services Market $51.1 Billion, 1997 Dial tone 70.1% Local P/L 3.3% Features 9.2% Termination/ connections 13.3% other 0.2% Residential - 54% Business - 42% Pay phone 3.9% What Defines the CLECs? The Telecom Act of 1996 transformed CAPs into CLECs and created the rise of an integrated carrier approach. It also sparked the entrance of other “new” competitive local exchange carriers- both start-ups and existing carriers. CLECs are among the fastest growing , and are clearly the first wave of Integrated Carriers because they were able to leverage existing infrastructure to offer a broader portfolio of services. CLECs are diverse; different target markets, service mixes and technology solutions. Competition is driving carriers to unprecedented levels of business, service and infrastructure complexity CLEC Revenue Mix 1997 & 2000 1997- $3.1B Systems Integration 13% Data 5% Special & P/L 38% 2000- $9B LD/Toll 23% Data 6% Systems Integration 7% Special & P/L 24% LD/Toll 15% Switched access 7% Local Exchange 22% Domestic Revenues Only Switched access 11% Local Exchange 29% CLEC Profiles Geographic service area Key Customer Focus Sales Organization Intermediate • East Coast emphasis with extended Frame Relay to the West Coast and Texas • Nationwide Frame Relay service through the UNISPAN consortium • The target market for Intermedia is businesses with between 50 and 500 lines that can ultimately be served on-net. • Also targeting larger accounts with its inter-city data services and internet services • 365 Intermedia sales people and a total of 617 sales people when Shared Tech., LDS, and national Tel are added • 102 Sales Offices located throughout the US ICG • Regional carrier • Focuses on clusters in Ohio Valley, Texas Southern California; Colorado; North Carolina; Alabama; and Tennessee. • New network in Atlanta for 1998 and no additional networks planned • Primarily focuses on Tier I and Tier II. • Sells to small and medium-sized businesses of 5 to 100 lines with a strong emphasis on accounts with 15 to 50 lines. • Utility agreements will bring on Multiple-dwelling units as a target market • ICG is trying to leverage its existing client relationships to sell bundled solutions. • Sales force is estimated at roughly 300+. • Also leverages its relationship with utilities to expand into residential and business markets. TCG • Nationwide footprint covering 28 of the 30 largest MSAs. • BizTel footprint-206 areas including 96 of the top 100 MSAs. • Focus on Tier I cities some emphasis on Tier II and Tier III cities. • New emphasis on regional corridors. • Target larger businesses (550 lines or more) in certain verticals such as Financial Services, Healthcare, Education, Gov’t and Media companies. • Other Key market is on-net small/medium businesses (500 lines or less.) • Very limited residential play. • Sales channels include both direct sales force (689+ sales representatives) and agents and resellers (approx. 2000.) CLEC Profiles Geographic service area Key Customer Focus Sales Organization GST • Regional player-mostly West and Southwest U.S. and Hawaii. • Not looking to go national. • Mostly Tier II and Tier III cities. • Target SMBs business-between 2 to 200 access lines. • Continue to serve wholesale and retail businesses. • Sales force approx. 290 • Focus on customer care and “holding-the-hand” of the customer. E-spire • Southeast and Southwest U.S. • Tier II and III cities. • Accelerating roll out in 98. • Targeting small to medium businesses spending. • Targets firms in professional services, health care, gov’t, and financial services. • No interest in residential. • Sales and Marketing staff grew from 56 people in 1996 to 277 people in 1997. USN • Regional focus - Midwest, New England, and Mid Atlantic. • All TRS based. • Target businesses with 2-10 business lines. • Focus on providing full bundles and superior customer service. • Direct Sales focus. • Sales force grew from 206 in 1996 to 426 in 1997. Key Market Trends and Influences Affecting the CLEC Market Wall Street Deregulation Mergers and Acquisitions Alliances and Partnerships Integrating the product portfolio Network Build-out Growth- Can they sustain their current growth and will they be able to manage and survive their growth Wall Street and Deregulation Wall Street Pressure to show profit- EBIDTA positive None of the CLECs EBIDTA positive except for TCG Wall Street looking for a return on investments Push towards deployment of success-based capital Deregulation Telecom Reform Act of 1996 Required the RBOCs to open the local markets via resale, UNE and facilities based Competition in the business market. Cherry-picking the profitable customers. Residential markets have seen very little to any competition. Deregulation (Continued) 8th Circuit court interconnection rulings Removed the ILECs burden of recombining UNEs and placed that burden on the competing carrier. Ruling now under consideration by the Supreme Court. Interconnection pricing in the hands of the state regulatory commissions. Leaves competition fragmented and makes a national TSR or UNE local entry strategy difficult. RBOCs into Long Distance RBOCs need to meet 14 point checklist to gain entry into inregion Long Distance, FCC vs. SBC granted RBOCs the ability to immediately enter inregion. Overturned on appeal. RBOCS plannin ressive attack of the in-region long distance market. Expecting to take most market share in the small and medium business market and the consumer market. Mergers / Acquisitions and Alliances / Partnerships CLECs are positioning themselves both to be acquired or to acquire. Are the CLECs looking for an exit strategy? Acquisitions, alliances, and partnerships have allowed for quick, lower-cost entry into new markets Large IXCs continue to look to the “CAPs turned CLECs” as an access alternative to the ILECs Internet’s demand for dedicated access, the call for alternatives to the PSTN, and the lure of the ISP retail business have driven many CLECs to acquire ISPs ICG/Netcom, Intermedia/Digex, MFS/UUNET, TCG/Cerfnet, RCN/ UltraNEt and Erols Challenge is integrating acquisitions. Importance of a seamless entity to customers Network Build-out: Expansion Today; Growth Tomorrow Still in the Build Out Stage for Most CLECs; Many Are Expanding Into New Cities, Others Are Consolidating their existing networks to Ensure Seamless Regional corridors Third Tier Cities Now the Focus of New CLEC Opportunities (i.e., Cities With 750,000 Population or Less); Tier 1 and many Tier 2 cities saturated Move into Switched Services & Long Distance helping to achieve profitability and positive cash flow while traditional CAP segment faces threat from IXC acquisitions Network Build-out: Expansion Today; Growth Tomorrow (Continued) Yankee Group Forecasts More MFS-Style Exit Strategies for facilities-based CLECs. Network buildout is expensive and it is less expensive to buy the networks Move towards 3rd generation CLECs- dropping in switches and leasing the fiber between the switches. Allows for a faster turn-up time and generation of positive cash flow. CLECs to look for in this category include: US LEC; Allegiance; and Focal Network Expansion: Growing CLEC Switch Deployment Number of Switches 600 600 520 500 410 400 320 300 200 210 100 100 0 1995 1996 1997 1998 1999 2000 Installed Base, Switches Can the CLECs Survive Growth? Managing Growth Customer Growth- can they meet customer expectations and demand Market Growth- Are they going too fast too quickly? Do they have the resources to maintain their current pace or are they trying to be everything to everyone? Example being US ONE which crashed and burned Ensuring Quality while Maintaining Growth Leased Networks Manage unbundled elements- need to own the customer end-to-end and control the customer’s entire experience Talent: Finite number of talented people in the industry Local Exchange Market - 2000 $44 billion ILECs 88.9% CLECs 3.6% IXCs 7.4% CLEC revenues EXCLUDES MFS & MCImetro (MFS and MCImetro included in IXCs); revenues for dial tone ONLY,EULC, taxes, and toll are not included CLEC Market Dynamics 36 to 48 Months Multiple facilities-based CLECs in major Tier 1 and 2 cities Tier 3 cities offer some growth opportunity UNEs widely available RBOCs have gained Inregion LD relief Technology increases bandwidth Potential for oversupply of inventory Bandwidth & Exchange prices fall CLECs Employing Exit Strategies Increased IXC / ILEC Partnerships Long Distance Market 1997 Long Distance: The $86.7 Billion Market Data Other Inbound 1% 15% Outbound 4% 9% Carrier Services 5% Wholesale Private Line 6% 10% VPN 4% Residential Business= 54% Residential= 46% 46% 1997 Business Long Distance: $46.7 billion Outbound 16% Inbound Private Line 29% 18% Other VPN 2% 7% Data 8% Carrier Services 9% Grew approx. 10.9% from 1996 Wholesale 11% Key Segment Growth (1996-97) 13.3 14 12 11.9 1996 10 $ in bn 1997 8.6 7.2 7.5 8 7.4 6 4.8 5.1 3.5 3.5 4 2.95 3.7 2 0 Inbound Outbound Private Line VPN Wholesale Data Business Long-Distance Market Shares (1996) Sprint 11.4% WorldCom Others 10.2% 3.9% MCI 23.2% AT&T 51.3% The Big 2 = ~85% AT&T: Consolidations and Acquisitions, in defense of the core business Divesting non- core assets and businesses AT&T Universal Card to Citibank AT&T Solutions customer care to Cincinnati Bell Termination of Direct TV marketing agreement Acquires TCG and Defines Local Business Entry Strategy Paid $ 11.3 billion in stock Time to market a key factor in influencing the acquisition decision AT&T gains Cost efficiencies, Local network coverage, and Local market experience TCG gains scale, access to the AT&T brand, and easier access to capital and other resources Sprint: Looking for Partners? With MCIWorldCom merger, Sprint falls further behind Existing Local properties not all that attractive However, with its LD brand, Wireless assets, and local presence, it is well positioned to partner or merge with: LECs with national ambitions Foreign PTTs that are seeking a US presence WorldCom acquires MCI to become the leading integrated carrier MCI spurns GTE and leaves BT standing at the altar Overnight, MCIWorldCom becomes: the second largest LD carrier with 25% share the largest CLEC, with 56% share the leading global ISP Fourth largest international telco WorldCom and MCI– A comparison Assets WorldCom MCI Long Distance • $7 Billion Annual revenue (1997) • former Wiltel wholesale LD • $16.5 billion annual revenue (1996) • $7.06 billion in consumer revenue • 9.4 million households Local • • • • • • • • • • • Estimated 1996 CLEC revenues of $1.9 bn 52 MFS Metros 34 Brooks Metros 23 markets under development 7500 on-net buildings (est) 75 Class 5 switches 25% of all competitive access lines CLEC (Metro) Revenue of $450 million Presence in 36 cities Local switched service in 32 cities 30 Class 5 switches WorldCom and MCI– A Comparison WorldCom MCI Internet • UUNet, largest global ISP • 50,000 business customers (access and hosting) • Compuserve Network Services • ANS ISP • Provides transport to America Online, Earthlink, Microsoft Network • $500 million in Internet Revenue • 400,000 dial-up customers • Private wholesale services to 25-35% of all ISPs. • $200 million estimated revenue • Sold to C&W as part of EU approval International • • • • • 200 settlement agreements globally • Licenses in UK, Germany • Top bid on Embratel Wireless • Choicecom • Few of its other LD or CLEC acquisitions have major wireless play 60 settlement agreements globally $470 million in revenues Metro infrastructure in 12 cities UUNet’s European backbone in 10 cities • • • • • Holds on wireless licenses Nationwide Cellular Services (a reseller) Operates in 15-20 markets 400,000 subscribers Paging reseller (through PagNet), over 600k subs. RBOCs into Long Distance Telecom Act of 1996 New Competitive Telecom Services Market “An act to promote competition and reduce regulation in order to secure lower prices and higher quality services for American telecommunications consumers and encourage the rapid deployment of new telecommunications technologies” IXCs, Cable and CAPs Allowed to Enter Local Exchange IXCs with more than 5% of the nations presubscribed lines is not able to joint market local and long distance services until RBOCs are granted in-region relief Mandated LEC Resale at Fair and Reasonable Prices RBOCs Enter Out-of-Region Long Distance immediately RBOCs Open Local Markets in Exchange for In-Region Long Distance Pressure of New Integrated Telecom Market Beyond Resale/Bundling to Service Innovation RBOC Entry into Long Distance Offering Services Approved Services Wholesale Supplier In-region Launch Ameritech • Announced it will begin offering long distance in Missouri; • Marketing Alliance with Qwest (in-region) • 45 States • WorldCom • 1999 Bell Atlantic / NYNEX • 34 States • 34 States and plans to file in Minnesota and Oklahoma • Sprint • 1998? • 39 states and applications pending in Vermont and Alaska • AT&T • 1999 Bell South ----- SBC / PacTel • 5 States • 5 States • Sprint • 1999 US WEST • NONE • Marketing Alliance with Qwest (in-region) • 34 States • Frontier Card • Williams? • Qwest? • 1999 Leveraging Established Customer Relationships to Provide New Services Biggest Hurdle for the RBOCs OSS Access and Interconnection Required under the Act ILEC must provide access to its OSSs on terms that are just reasonable, and non discriminatory RBOCs have been frustrated in their 271 applications by OSS issues: Not able to show flow through of orders and service transactions from CLECs Push for National Gateway in some quarters, but who pays the bill? Call for Standards by many parties (NARUC, ATIS, etc.) Manual processes pre te Conclusions Nice try but too early. Not likely to make first-round approval based on Track A (of two tracks) benchmarks Lack of ‘competing providers to residential and business subscribers’ by companies that ‘offer services predominantly over their own telephone service facilities’ Competition and interconnect deals are with competitors that are focused on business AT&T, has stopped marketing to residential customers in the six markets where it resells ILEC services to the residential market the Yankee Group believes that the first approval for RBOC entry into in-region LD will be around 4Q98 or early 99. BANY is most likely to succeed Integrated Carrier Strategies & Large Business Market Issues Do Large Biz Customers Care About Service Integration? If Given A Choice: 70% of Businesses Say They Would Use One Company for All Their Communication Needs Key Reasons: Less Effort to Manage the Network 68% One Stop Shopping 62% Lower Costs 59% source: YC100 1996 …but Price isn’t Everything How important to the purchasing decision are the following factors? 5= very important 1 = not important 5 4.8 4.7 4.2 4.2 4 4.1 Service quality Carrier responsiveness Pricing 3 Ease of doing business 2 Service in major locations 1 Source: YG WSTA Survey 1996 Long Distance Integrated Carriers Brand Local Internet Wireless Enhanced Telephony Video AT&T MCI MFS Worldcom Sprint One Rate/True Value Bundles AT&T.All TCG and TCI Digital Link Project Angel? WorldNet MCI One Friends & Family Worldcom Sprint Sense MCI Local MFS Brooks Fiber Internet MCI UUNET AT&T Wireless Cellular/PCS, Alpha/2-way Paging 800, Network ACD, SDN, 500 True Conn., Voice Messaging Nationwide Choice Cellular Cellular, Nextwave PCS, Alpha Paging 800, Network ACD 800, VPN VNet, Vision, MCI One, Voice Messaging Sprint Local ION Broadband MANs Sprint Internet Passport Sprint Spectrum PCS Alpha Paging TCI Other CableCos? Primestar/ NewsCorp?? ? 800, Network IVR, VPN, Voice Act. Dialing, Voice Messaging NA Wholesale Services Wholesale All facilities based LD carriers, whether they are national or regional in nature wholesale LD services to each other, to smaller carriers and to resellers Over time, the four largest LD carriers have increased their revenue contribution from the wholesale channels Frontier’s agreement to sell capacity to Level 3 is an example of the renewed focus on wholesale by smaller LD carriers such as C&W and LCI Wholesale (Continued) New entrants such as Qwest, IXC, Williams and Level 3 will expand the wholesale market but will also put significant price pressure on wholesale rates New services such as IP, and new entrants in local and LD market are expected to feed the demand for wholesale service We estimate the wholesale market to be around $ 8.3 billion ELDP Diversification Strategies IXC Communications in addition to carrier’s carrier services, offering switched, freephone, calling card and data services Looking to acquire smaller retail players Qwest Communications direct retail plays through VoIP, dial-around acquisitions of LCI, SuperNet looking to enter the large corporate market Williams Companies leverage already large network integration business Level 3 Communications purchased Data CLEC XCOM Voice Over Whatever: Demand for Alternative Voice Services Key Issue: What is the current status of Voice Services Over Alternative Networks (TCP/IP, Frame Relay and ATM)? Not Likely 29% Both 52% Voice 36% Both 49% Deploye d 31% Conside ring 26% Voice 19% In Next 6 Months 14% Fax 12% Fax 32% Voice 20% Both 66% Fax 14% Key Context Issue: How much data is moving over TCP/IP, Frame Relay and ATM today... % traffic >50 26 to 50 11 to 25 1 to 10 0% 20% 40% 60% 80% % respondents PL Intra/ Managed Internet FR ATM Key Context Issue: How much data is moving over TCP/IP, Frame Relay and ATM in 5 years... % of traffic >50 26 to 50 11 to 25 1 to 10 0% 10% 20% 30% 40% 50% 60% % respondents PL Intra/ Managed Frame Relay takes over Internet FR ATM Key Issue: How much voice traffic will migrate to VSANs over the next five years? % of traffic >50 26 to 50 11 to 25 1 to 10 0% 5% 10% 15% % respondents PL Intra/ Managed Internet FR Slow migration of voice, for all services ATM Fax keeps pace % of traffic >50 26 to 50 11 to 25 1 to 10 0% 5% 10% 15% 20% % of respondents PL Intra/ Managed Internet FR ATM Key Issue: What are the reasons for choosing VSANs? Save Money Better Bandwidth Utilization Support Multimedia Improve Network Management 0% 20% 40% 60% 80% 100% IP Telephony MOUs as a Percentage of Total Consumer MOUs (1998-2005) 16 14 12 10 % of LD 8 MOUs 6 4 2 0 15 12 9 7 3.5 0.4 0.8 1.9 1998 1999 2000 2001 2002 2003 2004 2005