Transcript Diapozitiv 1 - University of Ljubljana

Trženje
Finalisti:
Bianca Capetola
Laura Funa
Skupina Gorenjka
Bianca Capetola
Creating necessity where necessity ends – The potential effects of
product placements in TV productions on the brand value of
luxury products - The case of "Sex and the City"
“I was born and raised in Graz, Austria. I am 28 years old and
graduated from the Master degree program ‘International
Management’ at FH Joanneum last November. Currently, I am
working in the Financial Controlling department of a big
multinational company in Graz. I spend my leisure time
primarily with travelling. I have also spent a semester abroad in
Phoenix, Arizona, which was the time of my life. My biggest
dreams are to be successfully working in the entertainment
industry, preferably in product placement and living in the US.”
Laura Funa
Customer Satisfaction Analysis
“I have a BA in Economics from University of Ljubljana; Faculty
of Economics and MSc in Statistics & Data Analysis from
Linköping University (Sweden). My master thesis was based on
customer satisfaction analysis that I did in co-operation with
Volvo Car Corporation in Gothenburg (Sweden). My recent
work involves research in Applied Mathematics and
Macroeconomics; combined with Computational Finance and
Game Theoretic approaches in Corporate Finance. I am also
volunteering at »The Student Association of Foreign Affairs« in
Linköping (Sweden) and actively supporting the WWF.”
Skupina Gorenjka
Projekt strateška trženjska analiza za potrebe trženja:
GORENJKA
“V opisu skupine smo se odločili, da bomo raje kot posameznike
opisali skupino kot celoto. Navsezadnje smo ta uspeh dosegli
kot SKUPINA štirih posameznikov. Zanimivo je, da skupaj
predstavljamo skoraj celotno Slovenijo. Martina predstavlja v
skupini Gorenjsko, Aljaž je v Ljubljano prišel iz dolenjskega
konca, Nadja kot Celjanka predstavlja zahodno Slovenijo
oziroma Štajersko, Mitja pa je predstavnik Ljubljane ali
osrednje Slovenije. Med procesom izdelave projekta smo sicer
imeli kakšno neprespano noč, vendar se nam je na koncu vse
povrnilo. Skupina se je izkazali kot zelo homogena celota ljudi,
ki je s svojo zagnanostjo, ambicioznostjo in kreativnostjo
poskrbela za dober projekt, ki vam ga bomo z veseljem
predstavili.”