Presentation Skills Workshop

Gary Naphtali

Course objectives

• • • Enhance awareness of presentation skills and options!

Enhance your confidence in your ability to ‘present’ Understand the key ingredients of a good presentation • Identify the different ways we can make a positive and lasting impact with a presentation and BE A V.V.I.P. !!

Content

• • • • • • • Introductions How Audiences ‘listen’ The tools at our disposal Using all preferred communication modes BE A VVIP Delivering a PowerPoint presentation Workshops - practicals

Introduction – Gary Naphtali

Presenters/Presentations

• • • • Effective presentations are all about how you CONNECT with your audience Some will ‘like’ you...others.....won’t!

Your goal for every presentation should be to make a positive impact, be remembered (for the right reasons), clearly deliver the information required and achieve ‘retention’

Impact

can be made when presenting your material correctly and appropriately

How Audiences Listen Hear Hear & See Hear, See, Do 15% 30% or Revise 80% RETENTION LISTENING CONCENTRATION 10% 40% 50% 100% Words Voice Body Language Face to Face SPEAKER’S WEAPONS

What tools do we have?

• • • • • Ourselves Materials PowerPoint slides Samples Handouts

NLP – The Basics.....

• • • • • • • B E A V V I P

Making an Impact

B ody E yes A udience Participation V isual V ocal I nformation Impact P ersonal

Body Language BODY EYE CONTACT HANDS MANNERISMS

Audience Participation

• • • • • Questions Show of hands Drawing out the ‘silent but deadly’ Technical information Handouts

Audience Research?

• • • Representative few?

• DM’s and DI’s What do they want to get from your presentation?

Do you have any questions you’d like to ask / like me to prepare for?

Audience ‘interest’ levels

• • Engaged • • • • Heads to one side ‘Severe’ looking Touching face Leaning (slightly) forward or back Disengaged • Folded arms • • • Looking elsewhere Whispering/talking Reading materials

Visual Impact

• • • • •

Images Transition Colour Backdrop You...!

Verbal

•

Voice

•

Words

Use of Voice VOICE VOLUME PITCH PACE PAUSE

Verbal Techniques

Words & word choice

• • • Words simply fall in to 3 categories • • • Positive Negative Neutral – non-committal/indefinite In the main, culturally, the words we prefer to use can be quite negative or at best neutral In good customer service positive words are seen as a good barometer for understanding, control and ownership

• • • • • •

Neutral Words

Hopefully Maybe Perhaps (I’ll) Try (I’ll) Think Possibly

Negative Words

• • • • • • • • Can’t Won’t Bad Problem Unfortunately Shouldn’t Couldn’t No & Not

• • • Close your eyes and DON’T picture an elephant in your minds eye What happened when asked NOT to think about an the elephant Our brains don’t cope very well with negative messages

• Not & Bad are the 3rd and 4th most negative words in the English Dictionary • What do you think are the 1st & 2nd?

• No • Problem

Positive Words

• • • • • • Definitely Will Certainly Yes Absolutely Guaranteed

Persuasive Words

• • • These 15 words have been proven to provoke contact and meaning and are used frequently all over the world Use these words during conversation and presentation appropriately Use them in isolation or mixed for optimum impact

What are they?

• Discover • Good • Money • Easy – evokes a feeling of opportunity and suggests a better life – not dynamic but suggests stability and reduced/minimal risk – everybody wants more of it and to spend less of it!

– Again reduced risk • Guaranteed – Eliminates fear of decision making • Health • Love – If your product promotes financial, emotional or physical health – people love love

• New – If it’s new it must be better. Promise of improvement • Proven – Reliability and reduced risk • Results • Safe – return on our investment – reduced risk • Save • Best – Money related • Own sense of buying something • Free – sense of ownership is stronger than the – attention seeking – nobody has anything better

Information Impact

•

Tell ‘em

•

Tell’ em

•

Tell ‘em

Information Impact – First Impressions

•

The Opening

• • Stimulate the ‘ultra’ short term memory Seven more ‘facts’ or fewer....we just can’t process any • • Tell ‘em what you are going to tell’ em Tell ‘em what you would like them to take from your interview (maybe USP’s or a particular dynamic piece of content/info) – given the time frame you are working with • • • Short term memory Share your knowledge of what ‘is known’ Explain the relevance of the content to them as individuals or their functions (People will very quickly filter what they consider to be important to ‘them’ and what isn’t)

Information Impact – maintaining interest

• • The ‘body’ of the presentation Focuses on

medium-term

memory • This is where all presentations are targeted • Lots of variable stimulation – VAK • Enhanced audience participation / feedback etc.

• Metaphors and analogies

C A R E

E-O-S

Challenge Action Agreed Roadblocks End result

Information Impact- leaving an impression

• The

‘close’

of the presentation • Concentrates on ‘long-term reinforced’ memory • • Will NOT be stimulated at presentation stage LTR memory takes place over the next few hours and days!!!

• Call To Action (CTA) will enforce • Think about what you’ve presented • Maybe a stimulating case study/ marketing piece • Encourage them to discuss about X after you have done • TELL ‘EM what you’ve told them • TELL’ EM what it is you want them to concentrate on and remember about your presentation

Personal

• Appearance • Situation-specific • • Audience/company culture Mirror / compliment • Client ‘image’ • Passions and Enthusiasm • •

Mirrored

Justified – experiences and beliefs • Being YOU!!!!

Controlling Nerves

• • • • • • • • • • • • • • Be confident through having prepared and rehearsed Do NOT assume...

• Your audience knows more than you • Your audience already knows what you know • A technical skill level Know your speaking environment Get there early Prepare the environment Where possible, chat to the audience Take your time – what’s the rush?

SMILE

Believe in what your saying Take a deep breath and project your voice Try to relax Look at a friendly face

Perform

well; act as in total charge More audience involvement will reduce nerves

What have we learned?

• • • • • • • • • •

V V P I

A good presentation will appeal to AS MANY of the senses as possible We have a vast array of tools to use just as people Main considerations:

B

Body

E A

Eyes Audience Participation Visual Verbal Information Impact Personal

PowerPoint presentations

Before presenting anything what do we need to know?

• • • • • Timing Environment Audience • DM’s • DI’s Objectives – theirs.... • Must haves and would likes Objectives – yours • Must haves and would likes

What materials do we need?

• • • Marketing Samples Handouts

What not to do.......the 10 most common mistakes

• • • • • • • • • • You don’t know your TOPIC The SLIDES are your presentation T.M.I – Too Much Information Poor choice of design template Electrifying colour choices Poor font choices Over use of photos and graphs WAY too many slides Animation mix up Hardware malfunction

Other DON’TS

• • • •

Don’t talk and forget the slides Do NOT walk in front of projector Don’t read what’s on the screen Don’t SKIP around your slides

Venue & Equipment

• • • • • • • Lighting Heating and Ventilation Power source Equipment Layout Acoustics Footnote

Using Notes

• • • Using Cards Using A4 paper Notes Using a Manual

Questioning

• Do’s • Questions of the whole group • Questions to get group involved • Questions that will get answers from the group • Questions back to the group if there is a danger of getting too involved with one person.

• Don'ts • Don’t ask Trick Questions • • Don’t Ask silly questions Don’t ask Yes or No questions

Handling Interruptions

Stop Take Control Organise the Interruption Proceed

Preventing Problems

• • • • • • Anticipate Listen Acknowledge If complex – jot down key points Is question of general interest?

If you don’t know the answer......

The Right Reactions LISTEN – SHOW THAT YOU ARE LISTENING

• • • • • Acknowledge the Objection Clarify the Objection Then ASK for more information Identify the NEED Answer only when you are really sure you understand what the true Objection is • • There and then At the end

The Wrong Reactions

• • • • Don’t pounce Don’t respond glibly Don’t argue Don’t try to score a victory

PowerPoint Presentation skills summary

• • • • • • • • Avoid 10 Common Mistakes Mix VAK impact Practice makes perfect NEVER pass up the opportunity to

present

NEVER rely on slides to deliver your subject matter –KNOW your topic and subject.

EVERY presenter gets nervous – work at nerve control via preparation and honesty Don’t be afraid of ‘failure’ A good presentation is 80% YOU!

How to do it.......

Workshop objectives

• • • Improve your awareness of various presentation skills and techniques!

Enhance your confidence in your ability to ‘present’ Understand the key ingredients of a good presentation • Identify the different ways we can make a positive and lasting impact with a presentation and BE A VVIP !!

[email protected]

www.p1td.co.uk