Transcript Keynote Title - Microsoft Dynamics

Deconstruct the Power of
LinkedIn to Generate Sales
Jon Rivers| Data Masons
Your Presenter
Social Media Believer
11,000+ LinkedIn Connections
with approx 60-70% working in
the Dynamics Ecosystem
2800+ Twitter Followers
Partner Channel Mgr /
Social Media Advisor
@ Data Masons
EDI ISV
Guest Speaker
for Dynamic Communities
/ Partner Connections
&
Author
Agenda
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Good… bad…. ugly Profiles
Company Profile
What is your connection type?
Communicating with your Connections
Utilizing Groups
Researching/Researched
What is Pulse?
Integration to Dynamics CRM
Q&A
Good… bad…. ugly Profiles
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Display a professional photo
Write a compelling headline
Add your education
Add contact information
– Business versus Personal
• Customize links
Good… bad…. ugly Profiles
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Personalize your profile URL
Tell your story in your summary
Update your work history
Ask for recommendations
www.linkedin.com/in/jonrivers/
Account Executive
Company Profile
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Completing Profiles
Employees
Engaging content
Paid advertisements
Analytics
What is your connection type?
• What is your style?
– Connect with people you know
– Open Networking
– Focused Networker
• Connections - Private or Open for others to see?
• Leveraging Mutual Connections
Communicating with your Connections
• Bi-Yearly Email Communications
– Exporting LinkedIn Connections
• Regular Updates
– Sharing relevant information via your
profile
Communicating with your Connections via InMail
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Write a compelling subject line
Be brief
Select recipients carefully
Make it about them
Start a conversation
Communicating with your Connections via InMail
• Personalize your messages
• State a clear call to action
• Focus on quality versus quantity
Utilizing Groups
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Overview
Owning groups & Moderating
Vertical/Domain Expertize
How to post and/or what to post?
Open verses Closed groups
Promote via other Social Media Channels
Researching/Researched
• Researching Companies/Individuals
– Company Profile(s)
– Individual Backgrounds
• LinkedIn Email Updates
• Remember: Your next client is
probably investigating YOU!
• Check “Who’s viewed your Profile”
What is Pulse?
• Blogging via LinkedIn
Integration to Dynamics CRM
Questions & Answers
Useful Resources
How to build a LinkedIn profile that gets noticed by Jeff Shuey
New Ways to Engage with Who’s Viewed Your LinkedIn Profile by Sachit
Kamat
Does Microsoft Dynamics CRM Connect to LinkedIn?
www.crmsoftwareblog.com
LinkedIn, Dynamics CRM and Social Selling
Where to find me?
[email protected]
https://plus.google.com/+JonRivers
www.linkedin.com/in/jonrivers/
http://www.datamasons.com/blog/
@Jon_rivers or @datamasons
During this event & UG events
THANK YOU
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