Transcript Slide 1

LinkedIn for Career
Management
Iwan Griffiths
MSc Business Careers Adviser
Aston Business School
What this sessions aims to cover
(please share your experience and practice)
A quick review of your LinkedIn profile
Network and support your profile development
using…………
Improve your job applications using….
Enhance your profile by active participation
in …….
Get/share knowledge/information in…
Before we start…. http://learn.linkedin.com/students/step-1/
Connections
Company information
and jobs
Group membership
Questions and
answers
Key components of your
LinkedIn profile
Photograph
Skills and Expertise
Professional Profile
Education
Summary and
specialities
Groups (in Additional
Information)
Experience
Connections
Key components of your LinkedIn
profile – what they might look like
Photograph
Professional Profile
Summary and
specialities
Experience
Key components of your LinkedIn
profile – what they might look like
Skills and Expertise
Education
Groups (in Additional
Information)
Creating an 100% profile
Your industry and postal code
A current position with description
Two more positions
Education
At least 3 skills
Profile photo
At least 50 connections
http://www.linkedin.com/static?key=pop/pop_more_profile_completeness
Reviewing your profile –
key weblinks
Professional headline
http://learn.linkedin.com/profiles/basic-info/
Compiling your Summary and Specialities
http://learn.linkedin.com/profiles/executive-summary/
Adding information on your Education and Employment
http://learn.linkedin.com/profiles/education/
http://learn.linkedin.com/profiles/career-experience/
Also see http://learn.linkedin.com/profiles/overview/
Connections
Using connections to network and
support your Profile development
You might connect to:
Aston students and students you’ve previously studied with
Current and previous employers
Aston alumni
People working in organisations or sectors that interest you
People in the LinkedIn groups you decide to join
What are the main reasons for connecting to people in these
different groups?
Connections
Your network
You
Your
Connection
Connection
Connection
Connections
How to build your LinkedIn Connections
http://help.linkedin.com/app/answers/detail/a_id/348
Invitations
Introductions
Target
People you know and
trust
LinkedIn members who are
2nd or 3rd degree connections
How to
connect
From member’s profile,
from ‘People You May
Know’ or via email
Send request through one of
your 1st degree connections
To find out
more see
http://help.linkedin.com/app/answ
ers/detail/a_id/118
http://help.linkedin.com/app/answers/d
etail/a_id/116
Connections
Making and receiving
recommendations
Reinforce your professional identity online
Help illustrate your achievements, project credibility, and
show why people enjoy working with you
Users with Recommendations are 3 times more likely to
get job enquiries through LinkedIn searches
Do this by selecting ‘Profile’ then ‘Recommendations’
Connections
Connections – using
LinkedIn Open Network
Connections – using
LinkedIn Lions Network
Connections – finding AU
alumni
Finding AU alumni using Linked in
Log on to www.linkedin.com/alumni
‘Change School’ to Aston University or your previous
university
Use filters to check Where alumni work, their
employers and job areas
Useful for making contacts with alumni working for
your target employers
Aim to set up ‘informational interviews’ by phone or
email
Connections – finding AU
alumni
Finding AU alumni using LinkedIn
Company information
and jobs
Finding jobs on LinkedIn
Click on ‘Jobs’ and then search by keyword, job title, company, location
Also look for ‘Discover Jobs in Your Network’
247 ‘graduate trainee’ position listed in October 2012
Check your LinkedIn connections working for companies advertising jobs
that interest you
When you view a job check
out ‘People Who Viewed This
Job Also Viewed’
Company information
and jobs
Company information
and jobs
Using LinkedIn
Company
Information
Employer information
Job vacancies via ‘Careers’ tab
Contacts in your network
Follow companies
Most common skills of company’s employees
Employee career paths
http://help.linkedin.com/app/answers/detail/a_id/1561
Company informa
and jobs
Company information
and jobs
Using LinkedIn for application
and interview preparation
http://learn.linkedin.com/students/step-6/
What you need to
know about.....
....and in particular
How LinkedIn can help
The company
Mission, products, markets
LinkedIn company pages
The industry
Trends, competitors, key
people
Join ‘Industry Groups’
‘Insider secrets’
Culture, mindsets, what traits Contact 1st/2nd/3rd degree
are most valued, key
connections to ask for advice on
blogs/reads
‘inside scoop’
‘Follow’ them, use LinkedIn
‘Company Buzz’ on Twitter
Ongoing updates
Background of
selection panel
Career paths, education
background, Twitter topics
etc
Check for shared connections
Joining and using
LinkedIn Groups
http://learn.linkedin.com/groups/
Group membership
Group membership
Why join LinkedIn Groups?
Projects your professional, career-focused identity
Helps you identify ‘hot topics’ in your professional interest areas
Allows active involvement/influence in key discussions through ‘liking’
and commenting
Identifies ‘key influencers’ - check their profile to see all their group
activity
Questions and
answers
LinkedIn: Answers
You get 1 point of expertise every time a LinkedIn member picks your
answer as the "best" for a question they ask
The more points you get in a category, the higher you appear in the list of
experts for that category
Once you have expertise, a tally of your "best" answers are accumulated and
displayed in a "My Q&A" section on your profile, and beneath your name
wherever it appears within Answers
http://help.linkedin.com/app/answers/detail/a_id/390
LinkedIn Answers Guidelines and Tips
text link
Questions and
answers
Joining LinkedIn Groups – key features
Can join up to 50 groups
Can adjust settings to get weekly discussion digests or deselect
Digest email group – go to ‘More’, then ‘Your Settings’
Worth targeting high membership groups and searching on
keywords for groups to match your career interests
Questions and
answers
Next steps in using LinkedIn for career
development
•
Join ABS and AU alumni groups – look for alumni
linked to your target careers and companies
•
Search for groups related to your target career
•
Review Company Information for your target
employers – look for 1st degree connections and
ask for ‘introductions’ to 2nd and 3rd connections for
advice/information
•
Review Answers related to your career interest.
Could you add to them?
Connections
Company information
and jobs
Group membership
Questions and
answers
Key weblinks
LinkedIn Learner Center http://learn.linkedin.com/
Linked Student and Graduate Guide
http://learn.linkedin.com/students/step-1/
Any questions or comments?
Iwan Griffiths
[email protected]